📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Aviva Investors
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Hybrid (2 office days per week)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (London office)
🚀 Job Overview
Key aspects of this role include:
- Owning and managing the core product collateral suite to support commercial objectives and reflect investment messaging
- Managing product web pages and sales aids to ensure they are engaging, up-to-date, and compliant with industry standards
- Driving efficiencies using technology and process enhancements to contribute to the effectiveness of the marketing team
- Collaborating with stakeholders across the organization to gather input and ensure alignment with product marketing efforts
ASSUMPTION: This role requires a strong understanding of the asset management industry and regulatory requirements, as well as excellent project management and communication skills.
📋 Key Responsibilities
✅ Own and manage the core product collateral suite, ensuring it supports commercial objectives and reflects investment and solution messaging
✅ Manage and operationalize product web pages and sales aids, ensuring they are engaging, up-to-date, and compliant with industry standards
✅ Drive efficiencies using technology and process enhancements to contribute to the effectiveness of the marketing team
✅ Collaborate with stakeholders across the organization to gather input and ensure alignment with product marketing efforts
✅ Stay up-to-date with industry trends and competitor activities, and provide insights to inform marketing strategies
ASSUMPTION: This role may require occasional travel to attend industry events or meet with stakeholders in other locations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience in product marketing within the asset management or financial services industry
Required Skills:
- Excellent project management skills with the ability to manage multiple priorities
- Strong understanding of regulatory requirements and compliance in marketing
- Familiarity with marketing automation tools and content management systems (a plus)
- Creative thinker with a keen eye for detail
- Excellent communication and stakeholder management skills
Preferred Skills:
- Experience working in a global organization
- Fluency in additional languages (a plus)
ASSUMPTION: A relevant postgraduate qualification (e.g., IMC or equivalent) would be beneficial but is not a strict requirement.
💰 Compensation & Benefits
Salary Range: £50,000 - £65,000 per annum (based on industry standards for a Product Marketing Manager role in London)
Benefits:
- Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in
- Eligibility for annual performance bonus
- Family friendly parental and carer’s leave
- Generous holiday entitlement plus bank holidays with the option to buy/sell up to 5 additional days
- Up to 40% discount for Aviva products
- Brilliant flexible benefits including electric cars
- Aviva Matching Share Plan and Save As You Earn scheme
- 21 volunteering hours per year
Working Hours: Full-time (37.5 hours per week), with flexible working options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Aviva Investors operates within the financial services industry, specifically in global asset management. The company offers a wide range of investment solutions to institutional, wholesale, and retail clients worldwide.
Company Size: Aviva Investors is a mid-sized company with approximately 1,000-5,000 employees globally, providing a supportive and collaborative work environment.
Founded: Aviva Investors was founded in 2008 and is headquartered in London, with additional offices in key financial hubs such as Singapore and Frankfurt.
Company Description:
- Aviva Investors is the global asset management business of Aviva plc, one of the UK’s leading insurers
- The company offers a comprehensive range of investment solutions across asset classes, including real estate, fixed income, equity, multi-asset, alternative investments, and multi-strategy
- Aviva Investors is committed to responsible investing, integrating environmental, social, and governance (ESG) factors into its investment processes
Company Specialties:
- Real estate
- Fixed income
- Equity
- Multi-asset
- Alternative investments
- Multi-strategy
- Global Investment Solutions
- Real Assets
- Sustainable Investing
- ESG
- Responsible Investing
- Liquidity
- Insurance
- and Pensions
Company Website: www.avivainvestors.com
ASSUMPTION: Aviva Investors' global presence and diverse range of investment solutions provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional with 2-5 years of relevant work experience in product marketing, seeking to advance their career in a dynamic and challenging environment.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing and collaborate closely with various stakeholders across the organization, including investment teams, distribution, and operations.
Work Arrangement: This role operates on a hybrid basis, with employees expected to work from the office for 2 days per week and remotely for the remaining days.
Growth Opportunities:
- Progression to a senior or management role within the product marketing team
- Expansion into other areas of the business, such as investment management or client relations
- International assignments or secondments to Aviva Investors' global offices
ASSUMPTION: Given Aviva Investors' global presence and diverse range of investment solutions, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Aviva Investors' London office is located in the heart of the City of London, offering a modern and collaborative work environment.
Office Location(s): 80 Fenchurch Street, London, England EC3M 4AE
Geographic Context:
- The City of London is a major global financial hub, providing ample opportunities for networking and professional development
- London offers a vibrant cultural scene, with numerous attractions, restaurants, and entertainment options
- The office is conveniently located near major transportation links, making it easily accessible from various parts of the city
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. However, Aviva Investors offers flexible working arrangements to accommodate employees' needs.
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, while still providing the opportunity to collaborate and build relationships with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Final round interview with the Head of Product Marketing
Key Assessment Areas:
- Relevant industry experience and knowledge
- Project management and organizational skills
- Communication and stakeholder management abilities
- Cultural fit and alignment with Aviva Investors' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the asset management industry and regulatory requirements in your application
- Prepare examples of your project management and stakeholder management skills to discuss during the interview
- Research Aviva Investors and the product marketing team to show your enthusiasm for the role and the company
ATS Keywords: Product Marketing, Asset Management, Financial Services, Stakeholder Management, Marketing Compliance, Project Management, Marketing Automation, Content Management Systems
ASSUMPTION: Aviva Investors uses an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with marketing automation tools and content management systems is a plus but not a strict requirement for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- One team
- Innovation
- Responsibility
- Integrity
Work Style:
- Collaborative and supportive team environment
- Focus on continuous improvement and innovation
- Strong commitment to responsible investing and ESG factors
- Flexible and adaptable to changing market conditions
Self-Assessment Questions:
- Do you have a proven track record of success in product marketing within the asset management or financial services industry?
- Are you comfortable working in a collaborative and supportive team environment, with a focus on continuous improvement and innovation?
- Do you share Aviva Investors' commitment to responsible investing and ESG factors?
ASSUMPTION: Aviva Investors values diversity and inclusion, and encourages applications from all backgrounds and experiences.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Navigating a complex and dynamic industry with evolving regulatory requirements
- Collaborating with diverse stakeholders across the organization to gather input and ensure alignment
- Adapting to a hybrid work arrangement, balancing remote work and office-based collaboration
ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a proactive approach to stakeholder engagement.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses specifically on the asset management industry and requires a strong understanding of regulatory requirements
- Aviva Investors' global presence and diverse range of investment solutions provide unique opportunities for career growth and development
- This role offers a competitive salary and benefits package, with opportunities for performance-based bonuses and long-term incentives
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on the asset management industry and global scope make it a unique and attractive opportunity.
📝 Sample Projects
- Developing and implementing a comprehensive product collateral suite to support commercial objectives and reflect investment messaging
- Managing a product web page refresh project, ensuring all content is engaging, up-to-date, and compliant with industry standards
- Collaborating with stakeholders to gather input and ensure alignment with product marketing efforts, resulting in a successful product launch or campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Product Marketing Manager in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing team and across the organization?
- How does Aviva Investors support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aviva Investors approach responsible investing and ESG factors in its investment strategies?
- What is the hybrid work arrangement like in practice, and how does it support work-life balance?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Aviva Investors careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your project management and stakeholder management skills to discuss during the interview
- Research Aviva Investors and the product marketing team to show your enthusiasm for the role and the company
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
