Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Foley Carrier Services LLC

🔹 Location: Remote (with a focus on Eastern Time Zone)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with a focus on Eastern Time Zone)

🚀 Job Overview

Key aspects of this role include:

• Driving product success through market research, customer insights, and competitive analysis
• Developing and executing go-to-market strategies for new products and features
• Collaborating cross-functionally with product, sales, marketing, and customer success teams
• Creating compelling product positioning, messaging, and customer education materials
• Monitoring and reporting on product performance metrics and KPIs

ASSUMPTION: This role requires a strategic thinker with exceptional execution skills, capable of balancing market insights with tactical implementation.

📋 Key Responsibilities

✅ Conduct thorough market research to identify customer needs, emerging market trends, and the competitive landscape

✅ Develop detailed customer personas, map out buyer journeys, and define market segmentation strategies

✅ Gather and analyze customer feedback through various methods to inform product development and marketing strategies

✅ Develop clear, concise, and compelling product positioning and messaging that resonates with target customers

✅ Lead the development and execution of comprehensive go-to-market strategies for new product launches and feature updates

✅ Continuously monitor and analyze competitors' product offerings, market positioning, pricing strategies, and sales tactics

✅ Develop and implement targeted campaigns to drive product adoption and increase usage among existing customers

✅ Collaborate closely with the product management team to ensure the product roadmap is strategically aligned with market needs and competitive pressures

✅ Establish key performance indicators (KPIs) and track and report on critical metrics related to product launches, adoption rates, and customer feedback

✅ Serve as the primary point of contact and facilitator between the product, sales, marketing, and customer success teams, acting as the internal subject matter expert

✅ Partner with product and finance teams to define and adjust pricing models that align with the company’s overall revenue objectives and market positioning

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field

Experience: 5+ years of experience in product marketing within a SaaS environment

Required Skills:

• Proven success in launching new products and features
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Experience with marketing automation tools and CRM systems

Preferred Skills:

• Experience with predictive analytics and AI-powered technologies
• Familiarity with the transportation and logistics industry

ASSUMPTION: Candidates with experience in B2B SaaS product marketing and a strong understanding of the transportation and logistics industry will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $140,000 (based on industry standards for a Product Marketing Manager with 5-10 years of experience in a mid-sized company)

Benefits:

• Medical, dental, and vision plans
• Generous vacation, sick, and personal time off
• 401K plan with a match
• Opportunities for professional growth and internal career advancement

Working Hours: Full-time, with a focus on Eastern Time Zone hours for better collaboration with the team

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services, with a focus on regulatory compliance and financial services for motor carriers, employers, and staffing firms

Company Size: 201-500 employees, with a mid-sized company culture that values collaboration and team spirit

Founded: 1992, with over two decades of experience in regulatory compliance and financial services

Company Description:

• Foley is an innovative partner that adapts quickly to industry changes and technologies
• The company offers a comprehensive suite of compliance and financial programs to help businesses grow
• Foley is committed to providing exceptional customer service and keeping clients' programs on track

Company Specialties:

• Drug & Alcohol Testing
• Employee Background Checks
• Employee Monitoring
• Social Media & Digital Activity Screens
• Transportation Factoring
• Permits & Registrations
• IFTA
• FMCSA
• DOT Regulations & Compliance
• Motor Vehicle Reports
• Driver Files
• Clearinghouse Compliance

Company Website: https://www.foleyservices.com/

ASSUMPTION: Foley's expertise in regulatory compliance and financial services makes it an attractive employer for candidates interested in the human resources services industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for professional growth and internal career advancement

Reporting Structure: This role reports directly to the Vice President of Marketing and collaborates closely with cross-functional teams, including product, sales, marketing, and customer success

Work Arrangement: Remote (with a focus on Eastern Time Zone), with opportunities for in-person collaboration and team-building events

Growth Opportunities:

• Potential career progression into senior or director-level roles within the marketing department
• Opportunities to work on new products and features, driving innovation and growth within the company
• Chances to develop expertise in the transportation and logistics industry and related technologies

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in product marketing within the human resources services industry.

🌍 Location & Work Environment

Office Type: Remote, with a focus on Eastern Time Zone hours for better collaboration with the team

Office Location(s): Hartford, CT

Geographic Context:

• The Eastern Time Zone allows for better collaboration with the team and clients based in the United States
• Foley's headquarters in Hartford, CT, offers a vibrant and historic city with a mix of urban and suburban living options
• The company's remote work arrangement provides flexibility and work-life balance for employees

Work Schedule: Full-time, with a focus on Eastern Time Zone hours for better collaboration with the team

ASSUMPTION: The remote work arrangement with a focus on Eastern Time Zone hours allows for better collaboration with the team and clients based in the United States, while also providing flexibility and work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Behavioral and situational interview with the hiring manager
• Case study or project presentation with the cross-functional team
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Collaboration and teamwork skills
• Understanding of the transportation and logistics industry and related technologies

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Foley's industry and company background to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Product Marketing, SaaS, Market Research, Customer Insights, Go-to-Market Strategy, Competitive Analysis, Product Adoption, Customer Education, Cross-Functional Collaboration, Pricing Strategy, Marketing Automation, CRM Systems

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills for this role, and prepare for behavioral and situational interview questions by reflecting on their past experiences and accomplishments.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Candidates with experience using marketing automation tools, CRM systems, and other relevant technologies will be well-suited for this role.

👔 Cultural Fit Considerations

Company Values:

• Teammateship: Collaborating effectively with cross-functional teams to drive success
• Grit: Persisting through challenges and setbacks to achieve long-term goals
• Innovation: Embracing change and continuously improving processes and products

Work Style:

• Strategic and analytical mindset
• Excellent communication and presentation skills
• Ability to work effectively with cross-functional teams
• Adaptability and flexibility in a dynamic and growing environment

Self-Assessment Questions:

• How do you approach collaborating with cross-functional teams to drive product success?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or industry?
• How do you balance strategic thinking with tactical execution to achieve your goals?

ASSUMPTION: Candidates who align with Foley's company values and work style will be well-suited for this role and more likely to succeed in the company's dynamic and growing environment.

⚠️ Potential Challenges

• Balancing strategic thinking with tactical execution in a fast-paced and dynamic environment
• Keeping up with industry trends and regulatory changes in the transportation and logistics industry
• Collaborating effectively with cross-functional teams, including remote team members
• Managing multiple projects and priorities simultaneously

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Product Marketing Manager (SaaS) vs. Product Marketing Manager (B2C):
• SaaS roles often require a deeper understanding of the industry and its regulatory landscape
• B2C roles may focus more on consumer behavior and brand positioning
• Product Marketing Manager vs. Product Manager:
• Product Marketing Managers focus on market research, positioning, and go-to-market strategies
• Product Managers are responsible for product development, roadmaps, and feature prioritization
• Product Marketing Manager vs. Marketing Manager:
• Product Marketing Managers specialize in product-specific marketing strategies and tactics
• Marketing Managers oversee the overall marketing strategy and campaigns for the company

ASSUMPTION: Applicants should understand the differences between these related roles and be prepared to highlight their relevant experience and skills for this specific role.

📝 Sample Projects

• Conducting market research and customer interviews to inform product positioning and messaging
• Developing and executing go-to-market strategies for new product launches and feature updates

• Creating customer education materials, such as product demos, tutorials, and webinars, to drive product adoption and usage

ASSUMPTION: Candidates should be prepared to discuss their experience with these types of projects and how they have driven product success in their previous roles.

❓ Key Questions to Ask During Interview

• How does Foley support the professional growth and development of its employees?
• Can you describe the team structure and dynamics within the marketing department?
• How does Foley approach collaboration and communication with remote team members?
• What are the most significant challenges facing the transportation and logistics industry, and how does Foley address them?
• How does Foley measure the success of its product marketing initiatives, and what metrics are most important?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
• Research Foley's industry and company background to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.