📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Prolific
🔹 Location: Remote, UK
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-04
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving product launches, positioning strategy, and go-to-market strategy
- Collaborating with cross-functional teams (product, marketing, human data)
- Developing impactful messaging for product acquisition, adoption, and retention
- Conducting market research, competitive analysis, and voice of customer research
- Implementing modern tools, AI, and workflows for product marketing goals
ASSUMPTION: This role requires a strong understanding of product marketing principles and the ability to work effectively with various teams to drive product success.
📋 Key Responsibilities
✅ Gain a deep understanding of our audience and develop positioning and messaging
✅ Own messaging and develop copy and content messages across marketing channels
✅ Plan and execute product launches from strategy to messaging, channel strategy, and measurement
✅ Partner with human data, support, and other teams to ensure our documentation reflects clear messaging
✅ Conduct market research, competitive analysis, and voice of customer research to inform product development, messaging, and go-to-market strategies
✅ Work with the broader marketing team to develop targeted content and campaigns for acquisition, adoption, and retention
✅ Implement modern tools, AI, and workflows for product marketing goals including demos, videos, resources, etc
ASSUMPTION: This role involves a mix of strategic planning, creative messaging, and analytical research to drive product success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 3 years of experience in product marketing with demonstrated success in launching products and creating compelling messaging
Required Skills:
- Excellent writing and presentation skills for creating high-impact marketing materials across various formats
- Strong analytical skills with the ability to conduct thorough market research and draw actionable insights
- Experience implementing modern marketing tools and workflows, including AI-powered solutions
- Experience creating interactive product demos for technical products
- Experience working in a remote-first setup across different timezones
Preferred Skills:
- Familiarity with AI and machine learning concepts
- Experience in the software development industry
ASSUMPTION: Candidates should have a strong background in product marketing and be comfortable working in a remote, cross-functional environment.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per year (based on industry standards for mid-level product marketing roles in the UK)
Benefits:
- Competitive benefits package (details provided in the benefits link)
- Remote working with flexible hours
- Access to Prolific's unique human data platform for research and innovation
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for mid-level product marketing roles in the UK. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI and human data infrastructure
Company Size: 51-200 employees (Mid-sized company with a growing, dynamic work environment)
Founded: 2014 (Over a decade of experience in the AI and human data space)
Company Description:
- Prolific is a technology company building the biggest pool of quality human data in the world—and the ultimate platform to access it.
- The company has been ranked among the fastest-growing businesses in the Financial Times 1000 in 2025 & 2024 and the Deloitte Technology Fast 50 in 2023.
- Prolific connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback.
Company Specialties:
- Crowdsourcing and participant recruitment
- Online research and data collection
- AI and machine learning
- Data labeling and AI training
- AI model development
Company Website: Prolific Website
ASSUMPTION: Prolific is a well-established company in the AI and human data space, with a strong focus on growth and innovation.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Product Marketing Lead
Work Arrangement: Fully remote with flexible hours
Growth Opportunities:
- Potential career progression into senior product marketing roles or management positions
- Opportunities to work on cutting-edge AI and human data projects
- Access to Prolific's unique human data platform for personal research and development
ASSUMPTION: This role offers significant growth potential within the product marketing function and exposure to innovative AI and human data projects.
🌍 Location & Work Environment
Office Type: Fully remote (no physical office)
Office Location(s): London, GB; New York City, US (though this role can be based anywhere in the UK)
Geographic Context:
- The UK has a thriving AI and tech industry, with numerous opportunities for collaboration and professional growth
- London and New York City are major tech hubs with access to diverse talent pools and industry events
- The UK offers a high quality of life with excellent education, healthcare, and cultural experiences
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: This role offers a fully remote work environment with the flexibility to work from anywhere in the UK.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final round interviews with the Product Marketing Lead and other team members
- Background check and onboarding
Key Assessment Areas:
- Product marketing skills and experience
- Analytical and research skills
- Communication and presentation skills
- Cultural fit and alignment with Prolific's values
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
- Prepare a case study or portfolio showcasing your product marketing achievements and impact
- Research Prolific's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Product Marketing, Go-To-Market Strategy, Messaging Development, Market Research, Competitive Analysis, Cross-Functional Collaboration, AI Solutions, Interactive Demos, Remote Work
ASSUMPTION: The interview process will focus on assessing your product marketing skills, analytical abilities, and cultural fit for the role.
🛠️ Tools & Technologies
- Modern marketing tools and workflows (e.g., Asana, Trello, Monday.com)
- AI-powered solutions for product marketing (e.g., AI-driven content generation, predictive analytics)
- Presentation software (e.g., PowerPoint, Google Slides)
- Video creation and editing tools (e.g., Loom, Camtasia)
ASSUMPTION: This role requires proficiency in modern marketing tools and workflows, as well as AI-powered solutions for product marketing.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Prolific prioritizes the needs and feedback of its customers to drive product innovation and improvement
- Inclusive: Prolific fosters a diverse and inclusive work environment that welcomes and values the contributions of all team members
- Collaborative: Prolific encourages cross-functional collaboration and teamwork to drive collective success
Work Style:
- Remote-first: Prolific offers a fully remote work environment with flexible scheduling
- Data-driven: Prolific uses data and analytics to inform decision-making and drive continuous improvement
- Innovative: Prolific encourages creativity and experimentation in its approach to AI and human data
Self-Assessment Questions:
- How do you ensure that your product marketing efforts align with customer needs and preferences?
- Can you describe a time when you successfully collaborated with cross-functional teams to drive product success?
- How do you stay up-to-date with the latest AI and human data trends and technologies?
ASSUMPTION: Prolific values candidates who demonstrate a strong fit with the company's customer-centric, inclusive, and collaborative culture.
⚠️ Potential Challenges
- Managing multiple product launches and messaging campaigns simultaneously
- Keeping up with the fast-paced and ever-evolving AI and human data landscape
- Collaborating effectively with remote team members across different timezones
- Balancing strategic planning with tactical execution and day-to-day tasks
ASSUMPTION: This role may present challenges related to time management, prioritization, and remote collaboration, but offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- Product Marketing Manager (Prolific) vs. Product Marketing Manager (Tech Startup): Prolific offers a more established company structure with a larger team and resources, while a tech startup may offer more agility and rapid growth opportunities.
- Product Marketing Manager (AI & Human Data) vs. Product Marketing Manager (Software Development): This role focuses on AI and human data, which is a specialized niche within the broader software development industry.
- Product Marketing Manager (Mid-Level) vs. Senior Product Marketing Manager: This role offers mid-level experience, with opportunities for career progression into senior roles within the product marketing function.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar product marketing roles in the tech industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-powered product feature
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating interactive product demos and videos to showcase the benefits of Prolific's human data platform
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Product Marketing Manager at Prolific may undertake.
❓ Key Questions to Ask During Interview
- Can you describe the product marketing team's structure and how this role fits within it?
- How does Prolific support the professional development and growth of its product marketing team members?
- Can you provide examples of successful product launches at Prolific and the role of the Product Marketing Manager in driving their success?
- How does Prolific approach remote collaboration and teamwork, especially across different timezones?
- What are the most significant challenges facing the product marketing team in the coming months, and how can this role help address them?
ASSUMPTION: These key questions will help you better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
- Prepare a case study or portfolio showcasing your product marketing achievements and impact
- Research Prolific's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
