Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: NEAR Foundation

🔹 Location: Remote

🔹 Job Type: Remote

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling the product marketing function across inbound and outbound domains.
• Positioning NEAR’s products to developers, partners, enterprises, and end users.
• Influencing product strategy with clarity and driving adoption through go-to-market excellence.
• Navigating between Web2 and Web3 marketing strategies to achieve impactful results.

ASSUMPTION: The role requires proficiency in both Web2 and Web3 marketing practices, leveraging past experience to enhance NEAR's market positioning.

📋 Key Responsibilities

✅ Own the end-to-end product marketing lifecycle, including positioning, messaging, launch planning, and adoption strategy.

✅ Develop structured marketing briefs and strategic frameworks aligned with business objectives.

✅ Act as the user/ecosystem voice within product teams by synthesizing user insights into actionable recommendations.

✅ Lead go-to-market planning for new products, features, and announcements.

✅ Collaborate cross-functionally to ensure alignment and transparency.

✅ Support ecosystem projects and external partner collaborations.

✅ Translate technical concepts into clear, differentiated messaging for diverse audiences.

ASSUMPTION: This role assumes that the Product Marketing Manager will coordinate complex, cross-functional campaigns seamlessly while maintaining NEAR’s strategic objectives at the forefront.

🎯 Required Qualifications

Education: Not specified

Experience: 5–8 years of product marketing experience with success in both inbound and outbound strategies.

Required Skills:

• Web2 Marketing
• Understanding of Web3 and AI technologies
• Cross-Functional Collaboration

Preferred Skills:

• Experience in SaaS, platform, developer tools, or marketplaces
• Strong analytical and strategic thinking skills

ASSUMPTION: Candidates are expected to possess a comprehensive understanding of both traditional and decentralized marketing to effectively propagate NEAR’s products.

💰 Compensation & Benefits

Salary Range: Not specified, competitive industry rates assumed

Benefits:

• Flexible remote working arrangements
• Opportunity to work with a pioneering blockchain foundation
• Professional growth and development resources

Working Hours: 40 hours per week with potential for flexible timing

ASSUMPTION: The compensation is presumed to be competitive within the blockchain industry, with a focus on attracting top talent through meaningful benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Information Technology & Services

Company Size: 2-10 employees, indicating a close-knit, agile working environment

Founded: Not specified

Company Description:

• Enabling community-driven innovation
• Committed to advancing Web3 technologies
• Building scalable and user-friendly blockchain solutions

Company Specialties:

• Blockchain Technology
• Decentralized Protocols
• Community Engagement

Company Website: http://near.org

ASSUMPTION: NEAR Foundation focuses on fostering a robust, open-source, and innovative blockchain platform dedicated to decentralized internet solutions.

📊 Role Analysis

Career Level: Mid to senior-level professional with strategic influence

Reporting Structure: Reporting to senior leadership with cross-departmental collaboration

Work Arrangement: Fully remote with flexible scheduling options

Growth Opportunities:

• Leadership development within a growing foundation
• Opportunities to shape strategic direction
• Potential to influence global blockchain technology adoption

ASSUMPTION: The role provides a platform for personal and professional growth within a leading Web3 ecosystem foundation.

🌍 Location & Work Environment

Office Type: Remote-first environment

Office Location(s): Zug, Zug 6300, CH, with global operation scope

Geographic Context:

• Remote operations allow for geographic flexibility
• Headquarters in Zug, Switzerland, a hub for blockchain companies
• Emphasis on a virtual yet connected company culture

Work Schedule: Flexible, as aligned with a remote-first strategy

ASSUMPTION: The team thrives in a remote-first setting, facilitating global collaboration while ensuring work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Screening interview with HR
• Technical interview with lead Product Marketing Manager

Key Assessment Areas:

• Strategic thinking and problem-solving capabilities
• Understanding of Web3 and blockchain industry
• Ability to lead cross-functional initiatives

Application Tips:

• Highlight experience with Web3 technologies
• Demonstrate successful marketing strategies in past roles
• Showcase strong communication and collaboration skills

ATS Keywords: Product Marketing, Web3, Blockchain, Go-To-Market Strategy, Cross-Functional Collaboration

ASSUMPTION: The interview process is structured to thoroughly assess candidates’ strategic and technical proficiency in product marketing within the blockchain industry.

🛠️ Tools & Technologies

• Blockchain protocols and tools
• Marketing automation platforms
• Data analytics software

ASSUMPTION: The role requires proficiency in utilizing marketing and analytics tools that are prevalent in both traditional and Web3 environments.

👔 Cultural Fit Considerations

Company Values:

• Ecosystem-first mindset
• Openness and knowledge sharing
• Pragmatism and simplicity

Work Style:

• Collaborative and transparent
• Innovative and adaptable
• Proactive and self-driven

Self-Assessment Questions:

• Do you have a strong understanding of blockchain and Web3 technologies?
• Can you lead complex product launches effectively?
• Are you comfortable working in a remote and fast-paced setting?

ASSUMPTION: The candidate should embody the company’s values and thrive in a fast-paced, innovative Web3 environment.

⚠️ Potential Challenges

• Navigating the complexities of rapidly evolving blockchain technologies
• Coordination across geographically dispersed teams
• Adapting marketing strategies to cater to a decentralized audience
• Balancing strategic goals with ecosystem health

ASSUMPTION: The candidate will need to navigate dynamic challenges typical in a fast-paced, decentralized industry.

📈 Similar Roles Comparison

• Requires a balance of technical and marketing skills, unlike traditional product marketing roles
• Focuses on decentralized protocols instead of conventional SaaS products
• Demands constant adaptation to rapid technological changes

ASSUMPTION: The Product Marketing Manager role at NEAR is more dynamic and technically intricate compared to marketing roles in established industries.

📝 Sample Projects

• Global product launch of a blockchain-based platform
• Campaign to increase awareness of the NEAR ecosystem among developers
• Cross-collaboration with engineering and design teams to enhance product positioning

ASSUMPTION: Projects are expected to highlight NEAR’s innovative approach and boost its ecosystem reach.

❓ Key Questions to Ask During Interview

• How does NEAR foster an ecosystem-first approach in its marketing strategies?
• Can you describe the most successful product launch at NEAR and its impact?
• What are the expectations regarding cross-functional collaboration in this role?
• How does NEAR prioritize between different product marketing initiatives?
• What are the key metrics for success in this role?

ASSUMPTION: These questions ensure the candidate’s understanding of NEAR’s strategic direction and role expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NEAR Foundation's career page
• Prepare to discuss your experience with Web2 and Web3 technologies
• Showcase examples of strategic marketing campaigns you've led
• Highlight your ability to operate in a remote work environment
• Reach out to the recruiter if you require any accommodations

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.