🔹 Job Title: Product Marketing Manager
🔹 Company: Nexperia
🔹 Location: Shanghai, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Shanghai, China)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of semiconductor device physics and electrical engineering, as well as excellent communication and presentation skills. The role is focused on driving product success through effective marketing strategies and customer support.
✅ Portfolio Management: Responsible for the product portfolio, including roadmap, cost down, and related PCN drive. Create product launch, market introduction, and business cases for new products. Provide and initiate content for Marcom material, activities, and datasheets.
✅ Business Planning and Fulfilment: Contribute to further development of the product group business plan and the input to S&OP. Drive business plan execution and ensure business case fulfilment.
✅ Regional Sales & Marketing Support: Promote newly launched products and act as a 2nd level support regarding product features, documentation, product-related customer requests, and sales training.
✅ Pricing: Responsible for bottom line stop prices; initial price setting and positioning; maintaining stop prices together with Commercial Mkt. Support the price policy when necessary.
✅ Market Investigation and Research: Conduct competitor (portfolio) analysis and benchmarking, technology and application trend analysis, and market investigations. Early identification of opportunities and threats.
✅ Interface: Act as the interface between marketing and all other departments of the Product Group, including GMM, AMM, Commercial Marketing, development for new product development, logistics and industrial, F&A, PDcoding & MISD, and more.
ASSUMPTION: This role requires a high level of collaboration and communication with various departments and stakeholders to ensure successful product marketing and management.
Education: Either a technical (engineering or physics) master’s degree or a technical & business administration/economics master’s degree.
Experience: At least 3 years of professional marketing, product management, or application engineering experience in the semiconductor industry.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong technical background and relevant industry experience will be best suited for this role. Excellent communication skills and a customer-focused attitude are essential for success in this position.
Salary Range: Based on industry standards for a mid-level marketing role in Shanghai, the estimated salary range for this position is ¥350,000 - ¥500,000 per year (before tax).
Benefits:
Working Hours: Full-time (40 hours per week), with flexible work arrangements available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may vary based on the company's policies and the candidate's eligibility.
Industry: Nexperia is a global semiconductor company with a rich European history and over 15,000 employees across Europe, Asia, and the United States. As a leading expert in the development and production of essential semiconductors, Nexperia's components enable the basic functionality of virtually every commercial electronic design in the world – from automotive and industrial to mobile and consumer applications.
Company Size: Nexperia has over 10,000 employees globally, making it a large enterprise with a significant presence in the semiconductor industry.
Founded: Nexperia was founded in 2016, following the spin-off of the Standard Products business from NXP Semiconductors.
Company Description:
Company Specialties:
Company Website: www.nexperia.com
ASSUMPTION: Working at Nexperia offers candidates the opportunity to join a global leader in the semiconductor industry, with a strong focus on innovation, efficiency, and sustainability. The company's commitment to diversity, inclusion, and employee development makes it an attractive employer for professionals seeking growth and career advancement.
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in the semiconductor industry.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with various departments, including GMM, AMM, Commercial Marketing, development, logistics and industrial, F&A, PDcoding & MISD, and more.
Work Arrangement: This is an on-site position based in Shanghai, China. Flexible work arrangements may be available.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in marketing within the semiconductor industry. The company's global presence and commitment to employee development make it an attractive choice for professionals seeking long-term growth and success.
Office Type: Nexperia's Shanghai office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Jonkerbosplein 52, Nijmegen, Gelderland, Netherlands (Headquarters); Stresemannallee 101, Hamburg, HH, Germany; Bramhall Moor Lane, Pepper Rd, Hazel Grove, Stockport, GB; Tianmei Industrial North District A Section, Huangjiang Town, Dongguan, Guangdong, China (Shanghai Office); No.12687, Tuanku Jaafar Industrial Park, Seremban, Negeri Sembilan, MY; Light Industry Science Park of the Philippines, Philips Avenue, Barrio Diezmo, Cabuyao, Laguna, PH; Cardiff Road, Newport, Wales, GB
Geographic Context:
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:30 PM. Flexible work arrangements may be available.
ASSUMPTION: Working in Shanghai offers candidates the opportunity to live and work in a dynamic, multicultural city with a rich history and vibrant culture. The city's amenities and work-life balance make it an attractive location for professionals seeking to advance their careers in the semiconductor industry.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Semiconductor, Portfolio Management, Business Planning, Marketing Strategy, Customer Support, Regional Sales, Market Research, Competitor Analysis, Teamwork, Collaboration, Communication, Presentation, English
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' technical expertise, communication skills, and cultural fit. Applicants should tailor their application materials and prepare thoroughly for interviews to increase their chances of success.
ASSUMPTION: Candidates should be comfortable using a range of marketing and project management tools, as well as industry-specific software relevant to semiconductor product marketing.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Nexperia values candidates who align with its core values and work style. Applicants should assess their fit with the company's culture and be prepared to demonstrate their alignment with its values and work style during the interview process.
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them during the interview process. Successful candidates will be able to demonstrate their ability to thrive in a fast-paced, dynamic environment and their strong technical background in semiconductor device physics and electrical engineering.
ASSUMPTION: Candidates should research similar roles in the semiconductor industry to gain a better understanding of the unique aspects of this position and how it compares to other opportunities in the field.
ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of initiatives they may be expected to undertake in this role. Successful candidates will be able to demonstrate their ability to manage complex projects and drive results through effective marketing strategies.
ASSUMPTION: Asking insightful questions during the interview process demonstrates a candidate's interest in the role and their ability to think critically about the organization and its challenges. Successful candidates will be able to use the information they gain from these questions to inform their decision about accepting the offer.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.