Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: eDreams ODIGEO

🔹 Location: Barcelona, Spain (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Spearheading strategic product marketing efforts for the Prime membership program
• Collaborating cross-functionally with sales, product, marketing, and creative teams
• Conducting consumer research and competitive analysis to inform value proposition development
• Monitoring and analyzing campaign performance to drive continuous improvement
• Staying updated on market dynamics and competitor activities to maintain a competitive edge

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for the Prime membership program

✅ Collaborate closely with cross-functional teams to ensure cohesive alignment in product marketing efforts and effective implementation of campaigns

✅ Conduct consumer research and competitive analysis to inform the value proposition development of new products and features

✅ Monitor and analyze the performance of product marketing initiatives, providing insights and data-driven recommendations for continuous improvement

✅ Stay abreast of competitor activities and market dynamics, adjusting product marketing strategies to maintain a competitive edge and capitalize on emerging trends

✅ Communicate product marketing plans, results, and insights to key stakeholders, fostering understanding and support for product marketing initiatives

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive successful product marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field (Master's degree preferred)

Experience: A minimum of 5 years of proven experience in product marketing / program management, preferably in consumer technology with a consistent record of developing and implementing successful product marketing programs

Required Skills:

• Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas
• Ability to use insights, data, and statistical analyses to drive product marketing decisions and optimize campaigns
• Eager to learn and thrive in a fast-paced online environment
• Detail-oriented
• Experience working in cross-functional teams and leading multiple projects simultaneously
• Strong leadership skills with the ability to influence and collaborate optimally at all levels of the organization

Preferred Skills:

• Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as GitHub Copilot, ChatGPT, or other AI-powered coding assistants
• Experimentation Mindset: Curiosity and eagerness to explore, experiment with, and integrate emerging AI-driven solutions into software development workflows
• AI-Enhanced Problem Solving: Ability to effectively leverage AI tools to debug code, streamline development processes, and enhance productivity
• Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities
• Collaboration with AI: Experience or interest in collaborating closely with AI tools as “pair programmers” to complement traditional software development practices

ASSUMPTION: Candidates should have a strong background in product marketing, with a proven track record of driving successful campaigns. Familiarity with AI tools is a plus but not required.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on market research and company size)

Benefits:

• Prime Plus membership
• Competitive salary and benefits package, including flexible benefits
• Performance-based bonuses
• Birthday day off
• Discounts and partnerships
• Relocation support
• Equipment choice and free equipment after 3 years
• Free Coursera access
• Soft skills workshops
• Tech training
• Leadership development
• Personalized career paths
• eVOLVE Program
• Hybrid home-office model
• After-work events
• Padel tournaments
• Parties
• Free fruit, coffee, and tea at offices

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market research and company size. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: eDreams ODIGEO is a leading online travel agency and subscription platform, operating in the highly competitive and dynamic travel industry

Company Size: eDreams ODIGEO is a mid-sized company with approximately 2,200 employees, providing a structured yet agile work environment

Founded: 2000, with a rich history of innovation and growth in the online travel sector

Company Description:

• eDreams ODIGEO is the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe
• Serves more than 21 million customers per year across 44 markets under its four renowned online travel agency brands
• Offers a wide range of travel products, including flights, hotels, car rental, and travel insurance

Company Specialties:

• Travel
• Car rental
• Vacation packages
• Travel insurance
• Prime subscription program
• AI and technology
• Innovation
• Diversity
• Java
• React
• UX and UI design
• Travel agency
• Online travel agency (OTA)

Company Website: eDreams ODIGEO Careers

ASSUMPTION: eDreams ODIGEO is a well-established company in the online travel industry, with a strong focus on innovation and customer experience.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and progression within the organization

Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing and collaborate closely with cross-functional teams, including sales, product, marketing, and creative teams

Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work

Growth Opportunities:

• Internal mobility opportunities for horizontal career changes and promotions
• Personalized career paths and the eVOLVE Program to help employees discover, grow, and thrive
• Continuous learning and development opportunities, including free Coursera access, soft skills workshops, tech training, and leadership development

ASSUMPTION: This role offers strong growth potential within a large, established organization with a focus on employee development and career progression.

🌍 Location & Work Environment

Office Type: eDreams ODIGEO's headquarters is located in Barcelona, Spain, with additional offices in Paris, France; Hamburg, Germany; London, UK; Milan, Italy; Madrid, Spain; Porto, Portugal; Alicante, Spain; and Palma de Mallorca, Spain

Office Location(s): Bailén, 67-69, 08009 Barcelona, Spain

Geographic Context:

• Barcelona is the second-largest city in Spain, with a vibrant culture, rich history, and a thriving tech industry
• The city is known for its Mediterranean climate, with mild winters and warm summers
• Barcelona is well-connected by public transportation, with an extensive network of buses, metro, and commuter rail lines

Work Schedule: The hybrid work arrangement allows for flexible scheduling, with a mix of on-site and remote work

ASSUMPTION: Barcelona offers a dynamic work environment with a mix of on-site and remote work, providing employees with the flexibility to balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with key stakeholders
• Background check and onboarding

Key Assessment Areas:

• Product marketing strategy and planning
• Cross-functional collaboration and communication skills
• Data analysis and interpretation
• Market research and competitive analysis
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Demonstrate your understanding of the travel industry and eDreams ODIGEO's Prime membership program
• Showcase your ability to develop and implement successful product marketing strategies
• Prepare examples of your past product marketing campaigns and their outcomes
• Research eDreams ODIGEO's company culture and values, and be ready to discuss how your personal values align with theirs

ATS Keywords: Product Marketing, Marketing Strategy, Cross-Functional Collaboration, Data Analysis, Market Research, Competitive Analysis, Travel Industry, Prime Membership, eDreams ODIGEO

ASSUMPTION: The interview process will focus on assessing the candidate's product marketing skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• AI tools (e.g., GitHub Copilot, ChatGPT)

ASSUMPTION: The Product Marketing Manager will utilize a mix of project management, data analysis, and AI tools to drive successful product marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Accountability
• Diversity and inclusion

Work Style:

• Agile and dynamic work environment
• Focus on outcome rather than time-in-seat
• Strong emphasis on cross-functional collaboration
• Data-driven decision-making
• Continuous learning and development

Self-Assessment Questions:

• How do your personal values align with eDreams ODIGEO's company values?
• How do you approach cross-functional collaboration and communication in a dynamic work environment?
• How do you stay updated on market dynamics and competitor activities to maintain a competitive edge?

ASSUMPTION: eDreams ODIGEO values a customer-centric, innovative, and collaborative work environment, with a strong emphasis on data-driven decision-making and continuous learning.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and prioritizing tasks effectively
• Balancing the need for strategic planning with the dynamic nature of the travel industry
• Adapting to a hybrid work environment and maintaining productivity
• Navigating a large, established organization and its internal politics
• Keeping up with the latest AI tools and technologies in the product marketing field

ASSUMPTION: The Product Marketing Manager role may present unique challenges, such as managing multiple projects, balancing strategic planning with industry dynamics, and adapting to a hybrid work environment.

📈 Similar Roles Comparison

• This role differs from other product marketing positions in its focus on the travel industry and the Prime membership program
• eDreams ODIGEO's size and structure may offer more opportunities for career growth and progression compared to smaller organizations
• This role may require more frequent travel and on-site presence compared to fully remote positions

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the product marketing field, with a focus on the travel industry and a large, established organization.

📝 Sample Projects

• Developing and implementing a go-to-market strategy for a new Prime membership feature
• Conducting market research and competitive analysis to inform the value proposition of a new product offering
• Monitoring and optimizing the performance of Prime membership acquisition campaigns

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Product Marketing Manager role, focusing on driving user acquisition, engagement, and retention for the Prime membership program.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams, such as sales, product, and creative teams?
• What are the most significant challenges facing the Prime membership program, and how can this role address them?
• How does eDreams ODIGEO support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexibility in the hybrid work arrangement?

ASSUMPTION: These interview questions help candidates better understand the role's expectations, priorities, and the company's approach to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through eDreams ODIGEO Careers
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your past product marketing campaigns and their outcomes
• Research eDreams ODIGEO's company culture and values, and be ready to discuss how your personal values align with theirs
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.