📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Alteryx
🔹 Location: Southern California, USA - Remote
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing differentiated product positioning and messaging for the Alteryx platform
- Understanding buyer personas and applying them across sales tools and marketing content
- Supporting and spearheading product launches and releases
- Contributing to sales enablement and creating sales tools
- Competing in the analytics landscape and positioning Alteryx against various competitors
ASSUMPTION: This role requires a strong understanding of data science, machine learning, business intelligence, and analytics, as well as excellent communication skills and strategic thinking.
📋 Key Responsibilities
✅ Develop differentiated product positioning and messaging for the Alteryx platform
✅ Understand buyer personas and articulate them across sales tools and marketing content
✅ Support and spearhead product launches and releases, managing cross-functional programming
✅ Contribute to sales enablement by creating sales tools and supporting the sales cycle
✅ Understand the analytics landscape and competition to position and differentiate Alteryx
✅ Develop content required to fuel marketing programs that drive demand and leads
✅ Help create and understand use cases to illustrate the value delivered to customers
✅ Work cross-functionally to ensure the right content and programs are successfully delivered
✅ Be the trusted voice of the customer internally by developing insights about their usage, needs, and requirements
ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA or relevant Master's degree preferred.
Experience: 3-5+ years of enterprise software product marketing, product management, or strategic GTM experience
Required Skills:
- Proven success as an internal and external evangelist for products
- Strategic thinking and data-driven insights
- Proven track record in product launches and end-to-end execution of marketing strategies
- Extraordinary written communication skills
- Experience leading and galvanizing cross-functional teams
- Strong project management and problem-solving skills
- Fluency in English
Preferred Skills:
- Direct experience in data science, machine learning, business intelligence, or analytics
- Understanding of modern data stack components, including cloud data warehouses/lakes
- Experience with AI and generative AI technology and associated market trends
ASSUMPTION: Candidates with experience in management consulting or relevant certifications may also be considered.
💰 Compensation & Benefits
Salary Range: $130,000 - $160,000 per year, varying based on location and experience
Benefits:
- Medical, retirement, financial, wellness, time off, and employee discounts
Working Hours: Full-time, with 20% travel required
ASSUMPTION: The salary range provided is based on market research and may vary depending on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Alteryx operates in the software development industry, focusing on self-service data analytics, business intelligence, predictive analytics, and data science.
Company Size: Alteryx has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Alteryx was founded in 1997 and is headquartered in Irvine, California.
Company Description:
- Alteryx powers actionable insights with the AI Platform for Enterprise Analytics
- Offers a secure platform deployable in on-prem, hybrid, and cloud environments
- Serves over 8,000 customers globally, helping them drive smarter, faster decisions
Company Specialties:
- Self-Service Data Analytics
- Business Intelligence
- Predictive Analytics
- Spatial Analytics
- Statistical Analytics
- Strategic Analytics
- Data Analytics
- Data Blending
- Data Prep
- Data Science
Company Website: http://www.alteryx.com
ASSUMPTION: Alteryx is a well-established company with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Product Marketing Manager reports directly to the Vice President of Product Marketing.
Work Arrangement: This role is remote-friendly, with 20% travel required for cross-functional collaboration and customer engagement.
Growth Opportunities:
- Potential career progression into senior product marketing roles or management positions
- Expanding skills and expertise in data science, analytics, and AI technologies
- Gaining experience in a dynamic, growing company with a strong focus on innovation
ASSUMPTION: Successful candidates will have opportunities to grow both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Alteryx has multiple office locations worldwide, with this role being remote-friendly.
Office Location(s): Irvine, California (headquarters), with additional offices in Paris, Prague, Tokyo, New York, Toronto, Singapore, Kyiv, Arlington, and Dubai.
Geographic Context:
- Southern California offers a diverse and vibrant work environment, with a mix of urban and suburban settings
- The remote-friendly nature of this role allows for flexibility and work-life balance
- Alteryx's global presence provides opportunities for international collaboration and exposure
Work Schedule: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: The remote-friendly nature of this role may vary depending on business needs and may require occasional on-site presence.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the product marketing team
- Final interview with the Vice President of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Understanding of data science, analytics, and AI technologies
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
Application Tips:
- Highlight relevant experience in product marketing, data science, or analytics
- Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
- Prepare examples of successful product launches or marketing campaigns you've led
- Be ready to discuss your understanding of the analytics landscape and competition
ATS Keywords: Product Marketing, Data Science, Machine Learning, Business Intelligence, Analytics, Sales Enablement, Product Launch, Strategic Marketing, Cross-Functional Collaboration, Customer Insights
ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's hiring needs.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Microsoft Office Suite
- Product marketing tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Results-driven
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a passion for understanding their needs?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Alteryx's values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing strategic thinking with tactical execution
- Working effectively with cross-functional teams and stakeholders
- Keeping up with the latest trends and developments in data science, analytics, and AI technologies
ASSUMPTION: Successful candidates will possess strong time management, prioritization, and communication skills to overcome these challenges.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: The former focuses more on go-to-market strategy and messaging, while the latter is responsible for product development and roadmap
- Industry-specific context: Alteryx operates in the data analytics and AI space, requiring a strong understanding of these technologies
- Career path comparison: This role can lead to senior product marketing positions or management roles within the organization
ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing a go-to-market strategy and messaging for a new product launch
- Conducting customer research and analysis to inform product positioning and marketing campaigns
- Creating sales enablement tools and content to support the sales cycle
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the current product portfolio and roadmap for the Alteryx platform?
- How does the product marketing team collaborate with other departments, such as product management and sales?
- What are the most significant challenges facing the analytics landscape, and how does Alteryx position itself against competitors?
- How does Alteryx support the growth and development of its employees, particularly in this role?
- What is the company's approach to work-life balance and flexibility for remote employees?
ASSUMPTION: These interview questions are designed to provide insight into the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, data science, or analytics
- Prepare examples of successful product launches or marketing campaigns you've led
- Be ready to discuss your understanding of the analytics landscape and competition
- Follow up with the hiring manager one week after your final interview, inquiring about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
