Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Workato

🔹 Location: Denver, Colorado

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market strategy, messaging, and positioning for Workato’s Embedded Platform
• Defining and executing marketing initiatives to establish Workato as a category leader in embedded integration
• Collaborating with cross-functional teams (product, sales, customer success, and marketing) to influence roadmap and revenue
• Creating product positioning, messaging, and sales enablement materials
• Conducting market, customer, and competitive research to inform product strategy

ASSUMPTION: This role requires a strong understanding of the B2B SaaS landscape, with a focus on integration, automation, and low-code/no-code applications.

📋 Key Responsibilities

✅ Drive go-to-market strategy, messaging, and positioning for Workato’s Embedded Platform

✅ Define and execute marketing initiatives to establish Workato as a category leader in embedded integration

✅ Collaborate with cross-functional teams to influence roadmap and revenue

✅ Create product positioning, messaging, and sales enablement materials

✅ Conduct market, customer, and competitive research to inform product strategy

✅ Develop compelling content across formats to support the entire buyer journey

✅ Serve as a key contributor and voice in the market, representing the product in customer conversations, events, and webinars

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in product or solutions marketing, preferably in B2B SaaS or tech

Required Skills:

• Proven experience creating successful content, including blogs, technical documentation, and thought leadership pieces
• Strong understanding of the full marketing funnel and customer journey
• Experience with cloud, microservices, integration, automation, low-code/no-code applications, and/or APIs preferred
• Ability to develop and execute marketing strategies from the ground up

Preferred Skills:

• Experience with enterprise software or enterprise integration platforms
• Familiarity with marketing automation tools and CRM systems

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: $125,000 - $160,000 per year (estimated based on industry standards for a Product Marketing Manager with 5-10 years of experience in B2B SaaS)

Benefits:

• Benefits (health, dental, vision, etc.)
• Perks (flexible work hours, remote work options, etc.)
• Equity (stock options or restricted stock units)

Working Hours: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on enterprise integration and automation

Company Size: Medium-sized company (501-1,000 employees) with a dynamic and fast-paced work environment

Founded: 2013, with headquarters in Palo Alto, California

Company Description:

• Workato empowers enterprises to transform their business operations by orchestrating business processes end-to-end and operationalizing AI across the entire organization
• Designed with best-in-class security and governance, scalability, performance, and availability, Workato makes it easy for IT and business teams to orchestrate their applications, data, and experiences
• Trusted by over 20,000 of the world's top brands, including Broadcom, Intuit, and Box

Company Specialties:

• Integration
• Workflow Automation
• Business Process Automation
• App Integration
• Cloud App Integration
• Ground App Integration
• Enterprise Integration
• Citizen Development
• No Code Integration
• Automation
• Intelligent Automation
• Artificial Intelligence
• Enterprise Web
• Information Technology
• and Generative AI

Company Website: http://www.workato.com

ASSUMPTION: Workato is a well-established company in the enterprise software industry, with a strong focus on innovation and growth.

📊 Role Analysis

Career Level: Mid-level to senior-level role, with opportunities for growth and career advancement

Reporting Structure: This role reports directly to the VP of Product Marketing and collaborates with cross-functional teams, including product, sales, customer success, and marketing

Work Arrangement: Remote OK, with flexible work hours and a focus on results and performance

Growth Opportunities:

• Potential career progression to a Senior Product Marketing Manager or Director of Product Marketing role
• Opportunities to work on high-impact projects and drive significant business growth
• Exposure to a wide range of technologies and industries, fostering continuous learning and skill development

ASSUMPTION: This role offers significant growth potential for the right candidate, with a clear path for career advancement within the company.

🌍 Location & Work Environment

Office Type: Hybrid (with remote work options)

Office Location(s): 1005 S Gaylord St, Suite 210, Denver, Colorado 80209, US

Geographic Context:

• Denver, Colorado is a major tech hub with a thriving startup scene and a strong focus on innovation
• The city offers a high quality of life, with a vibrant cultural scene, outdoor recreation opportunities, and a diverse population
• The office is located in the RiNo (River North) Arts District, a creative and dynamic neighborhood with easy access to public transportation and amenities

Work Schedule: Full-time (40 hours per week), with flexible work hours and remote work options

ASSUMPTION: The hybrid work environment offers the best of both worlds, with the opportunity to collaborate in person and the flexibility to work remotely when needed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team
• Technical assessment or case study presentation
• On-site or virtual interview with cross-functional stakeholders
• Final round with the VP of Product Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Technical knowledge and industry expertise
• Cultural fit and alignment with Workato's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Workato's products and the embedded integration market
• Prepare a portfolio or examples of your previous work, showcasing your ability to create compelling content and drive marketing initiatives
• Be prepared to discuss your approach to market research, customer segmentation, and competitive analysis

ATS Keywords: Product Marketing, B2B SaaS, Embedded Integration, Go-To-Market Strategy, Messaging, Sales Enablement, Market Research, Customer Segmentation, Competitive Analysis

ASSUMPTION: Workato uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, or Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM)
• Project management tools (e.g., Asana, Trello, or Jira)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva, or Google Workspace)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, or Power BI)

ASSUMPTION: Proficiency in these tools is not required but can be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Results-driven
• Inclusive

Work Style:

• Fast-paced and dynamic, with a focus on results and performance
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on continuous learning and improvement

Self-Assessment Questions:

• Do you have a deep understanding of the buyer journey and the ability to translate technical capabilities into differentiated value propositions?
• Are you comfortable working in a fast-paced, dynamic environment with evolving priorities?
• Do you have strong communication and presentation skills, with the ability to influence and persuade stakeholders at all levels?

ASSUMPTION: Workato values candidates who are a strong cultural fit, with a customer-centric mindset, a results-driven attitude, and a collaborative work style.

⚠️ Potential Challenges

• The role requires a strong understanding of the embedded integration market and the ability to quickly get up to speed on Workato's products and technologies
• The fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work environment
• The role may require occasional travel for customer meetings, industry events, or team-building activities
• The competitive landscape for embedded integration solutions is dynamic and evolving, requiring continuous learning and adaptation

ASSUMPTION: These challenges can be overcome with a strong commitment to learning, a proactive approach to problem-solving, and a willingness to adapt to change.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Marketing Manager or Director of Product Marketing role, with a focus on embedded integration and go-to-market strategy
• Compared to other roles in the enterprise software industry, this role offers a unique opportunity to drive growth and innovation in a rapidly evolving market
• Career progression in this role may lead to a VP of Product Marketing or Chief Marketing Officer role, with significant growth potential for the right candidate

ASSUMPTION: This role offers a unique opportunity for career growth and development, with a clear path for advancement within the company.

📝 Sample Projects

• Developing a go-to-market strategy and messaging framework for a new embedded integration product launch
• Creating a competitive analysis and battlecard for Workato's embedded integration platform, highlighting its unique features and benefits compared to competitors
• Conducting customer interviews and surveys to inform product positioning and messaging, with a focus on understanding customer pain points and needs

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the role, with a focus on driving growth and market share for Workato's embedded integration platform.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does Workato support the growth and development of its product marketing team members?
• What are the key challenges facing the embedded integration market, and how does Workato plan to address them?
• How does Workato measure the success of its go-to-market strategies and marketing initiatives?
• What is the company's approach to remote work and work-life balance?

ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the company, and the market, showcasing your strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your previous work, showcasing your ability to create compelling content and drive marketing initiatives
• Be prepared to discuss your approach to market research, customer segmentation, and competitive analysis
• Follow up with the hiring manager or HR team within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.