Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: aiOla

🔹 Location: Herzliya, Israel

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: April 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving awareness, demand, and adoption of aiOla’s solutions across multiple channels
• Supporting both Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies
• Collaborating cross-functionally with Sales, Product, and AI teams
• Working in a fast-paced, high-growth startup environment

ASSUMPTION: This role requires a strategic yet execution-focused individual who can thrive in a dynamic environment and manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies for new product capabilities and feature releases

✅ Define and own product messaging and positioning to differentiate aiOla in the market

✅ Plan and manage integrated marketing campaigns across various channels to support both SLG and PLG

✅ Collaborate with cross-functional teams to create high-impact sales enablement materials

✅ Lead event planning and execution, including trade shows, webinars, and roundtables

✅ Produce and manage content such as case studies, product pages, blog posts, and customer narratives

✅ Conduct ongoing market and competitor research to inform positioning, pricing, and product roadmap decisions

✅ Analyze campaign performance and continuously optimize strategies based on data and insights

✅ Strengthen aiOla’s brand presence as the leading Conversational AI company in the enterprise space

ASSUMPTION: This role requires a strong understanding of sales funnels, customer journeys, and go-to-market motions, as well as exceptional copywriting, storytelling, and presentation skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in B2B SaaS product marketing, preferably with a background in voice tech or AI

Required Skills:

• Native English speaker
• Proven experience in supporting both PLG and SLG strategies
• Strong understanding of sales funnels, customer journeys, and go-to-market motions
• Exceptional copywriting, storytelling, and presentation skills
• Experience with content development, digital marketing tools, social media, influencer marketing, and CRM/automation platforms
• Ability to manage cross-functional projects end-to-end and meet tight deadlines
• Data-driven mindset, with the ability to turn insights into actionable strategies
• Comfortable working in a high-growth, fast-moving startup environment

Preferred Skills:

• Experience with event planning and execution
• Familiarity with the AI or software development industry

ASSUMPTION: Candidates with experience in voice tech or AI, as well as those with event planning experience, will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: The average salary for a Product Marketing Manager in Israel is around ₪ 25,000 - ₪ 35,000 per month, depending on experience and skills. This role is expected to fall within this range.

Benefits:

• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Flexible work hours

Working Hours: Full-time, with flexible hours and the possibility of remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: aiOla operates in the Software Development industry, focusing on AI and Conversational AI solutions for enterprises.

Company Size: aiOla is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: aiOla was founded in 2019 and has since grown to become a leading enterprise Conversational AI company.

Company Description:

• aiOla empowers organizations to work more efficiently, safely, and collaboratively using speech-powered process completion and data capturing
• The company's patented combination of Natural Language Understanding (NLU) and Automatic Speech Recognition (ASR) enables the understanding of business-specific jargon and terminology in any language, accent, and acoustic environment
• aiOla accurately captures unstructured data from speech during workflow execution, providing businesses with timely and structured data and insights across their locations

Company Specialties:

• AI
• Analytics
• BigData
• Artificial Intelligence
• Logistics
• Advance Analytics
• Sales
• Forecasting
• Compliance
• Food Safety
• Pharmaceutical
• NLP
• NLU
• ASR
• and TTS

Company Website: http://www.aiola.ai

ASSUMPTION: aiOla's focus on AI and Conversational AI makes it an innovative and exciting place to work, with a strong emphasis on cutting-edge technology and continuous learning.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in B2B SaaS product marketing.

Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including Sales, Product, and AI.

Work Arrangement: This role is on-site, with flexible hours and the possibility of remote work as needed.

Growth Opportunities:

• As aiOla continues to grow, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career within the marketing department or the company as a whole
• The company's focus on innovation and cutting-edge technology provides ample opportunities for professional development and skill-building

ASSUMPTION: The Product Marketing Manager will have the opportunity to make a significant impact on aiOla's growth and success, contributing to the company's continued expansion in the AI and Conversational AI space.

🌍 Location & Work Environment

Office Type: aiOla's office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Herzliya, Israel

Geographic Context:

• Herzliya is a city in the Tel Aviv District of Israel, located on the Mediterranean coast
• The city is known for its vibrant tech industry, with many startups and established companies calling it home
• Herzliya offers a mix of urban and suburban living, with beaches, parks, and cultural attractions nearby

Work Schedule: Full-time, with flexible hours and the possibility of remote work as needed

ASSUMPTION: Herzliya's tech-focused environment and proximity to Tel Aviv make it an ideal location for aiOla, providing easy access to talent, partners, and customers.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and relevant team members
• Case study or project presentation
• Final interview with the VP of Marketing

Key Assessment Areas:

• Product marketing skills and experience
• Strategic thinking and problem-solving
• Communication and presentation skills
• Cultural fit and alignment with aiOla's values

Application Tips:

• Highlight your experience with B2B SaaS product marketing and any relevant work with voice tech or AI
• Tailor your resume and cover letter to emphasize your skills and experience in the required areas
• Prepare a case study or project presentation that demonstrates your ability to develop and execute go-to-market strategies
• Follow up with the HR department after your application to express your interest in the role

ATS Keywords: B2B SaaS product marketing, voice tech, AI, go-to-market strategies, sales funnels, customer journeys, cross-functional collaboration, data-driven mindset

ASSUMPTION: aiOla's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible fit for the company and the role.

🛠️ Tools & Technologies

• CRM/automation platforms (e.g., Salesforce, HubSpot)
• Digital marketing tools (e.g., Google Analytics, social media management platforms)
• Content creation and management tools (e.g., WordPress, Canva)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by aiOla may vary, but the company prioritizes the use of industry-standard platforms to ensure efficiency and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a data-driven mindset and the ability to turn insights into actionable strategies?
• Are you open to learning and adapting in a rapidly changing industry?

ASSUMPTION: aiOla's culture is characterized by innovation, collaboration, and a strong focus on customer-centricity. Candidates who are adaptable, data-driven, and results-oriented will thrive in this environment.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to manage multiple projects simultaneously and meet tight deadlines
• The need to work closely with cross-functional teams may require strong communication and collaboration skills
• The role may require travel as needed, which could be a challenge for candidates who prefer a purely remote work arrangement
• The competitive nature of the AI and Conversational AI industry may present challenges in terms of market differentiation and customer acquisition

ASSUMPTION: While aiOla offers a dynamic and exciting work environment, candidates should be prepared to face the challenges that come with working in a fast-paced, high-growth startup.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a stronger emphasis on supporting both PLG and SLG strategies
• This role requires a strong understanding of sales funnels, customer journeys, and go-to-market motions, which may be less emphasized in other product marketing positions
• As aiOla continues to grow, there may be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career within the marketing department or the company as a whole

ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on supporting both PLG and SLG strategies and its emphasis on sales funnels, customer journeys, and go-to-market motions make it unique within the industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product capability, including messaging, positioning, and campaign planning
• Creating sales enablement materials, such as case studies, product pages, and customer narratives, to support both SLG and PLG strategies
• Conducting market and competitor research to inform positioning, pricing, and product roadmap decisions

ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of tasks and responsibilities they may encounter in this role. The specific projects and initiatives undertaken by the Product Marketing Manager may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical go-to-market process for new product capabilities or feature releases?
• How does aiOla support both PLG and SLG strategies, and how does this role contribute to that effort?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does aiOla foster a culture of innovation and continuous learning?
• What opportunities are there for professional development and growth within the marketing department or the company as a whole?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates are encouraged to ask additional questions based on their own interests and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experience in the required areas, such as B2B SaaS product marketing, voice tech, AI, and go-to-market strategies
• Prepare a case study or project presentation that demonstrates your ability to develop and execute go-to-market strategies
• Follow up with the HR department after your application to express your interest in the role and inquire about the status of your application
• If selected for an interview, be prepared to discuss your relevant experience, skills, and qualifications, as well as your alignment with aiOla's values and culture

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.