Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Festo SE & Co. KG

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing go-to-market strategies for Festo's product portfolio
• Overseeing product lifecycle activities, from idea to realization
• Collaborating cross-functionally with Sales, Marketing, Supply Chain, and Pricing teams
• Leading the cluster product marketing team and driving their performance
• Working with relevant cluster and country functions to achieve the right product mix

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic, cross-functional environment.

📋 Key Responsibilities

✅ Manage product-based campaigns, including development, launch, and monitoring

✅ Implement product portfolio management capabilities for re-launch, re-positioning, phase-in/phase out, and data management

✅ Institute a systematic process to collect and evaluate product requirements and feedback from the market

✅ Support definition of product priorities based on Festo values, Festo positioning, and market needs

✅ Work with Global Product Management and/or Regional TECs to ensure an efficient and effective product development cycle

✅ Monitor sales performance and translate gaps into sales actions, working with the Business Development Manager (BDM)

✅ Develop local target applications with Application Engineers and define local demands on Processes and Tools requirements

✅ Set clear goals and objectives for the team, aligning them with Sales Cluster and Global goals

✅ Lead and direct the team, providing guidance, direction, and support

✅ Foster strong relationships with team members and stakeholders

✅ Evaluate team performance, provide feedback, and coach team members

✅ Identify and develop the skills and potential of team members

✅ Establish the right pricing corridor for new product launch along with the cluster pricing team

✅ Team up with cluster digital marketing and offline marketing teams to promote focused products

✅ Support the supply chain team in demand planning based on market demand

✅ Support the technical sales and application team in developing training material for sales

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team leadership, requiring a well-rounded skill set and the ability to adapt to various situations.

🎯 Required Qualifications

Education: Bachelor's degree in Engineering, Business, Marketing, or a related field (Master's is a plus)

Experience: Minimum 5 years' experience in product or technical marketing, preferably in industrial/automation sectors

Required Skills:

• Strong understanding of product lifecycle management and campaign execution
• Analytical skills with the ability to interpret sales and market data
• Excellent communication and stakeholder management skills
• Proficient in MS Office; experience with CRM and marketing tools is an advantage

Preferred Skills:

• Experience in the automation industry
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in the automation industry and multiple language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Product Marketing Manager with 5-10 years of experience in Singapore, the estimated salary range is SGD 120,000 - SGD 180,000 per annum.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and international work environment

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Festo operates in the automation machinery manufacturing industry, focusing on pneumatic and electric drive technology for factory and process automation, as well as technical education.

Company Size: Festo is a large organization with over 10,000 employees globally, providing a diverse and collaborative work environment.

Founded: Festo was founded in 1925 and has since grown into a global player, setting standards in industrial automation technology and technical education.

Company Description:

• Festo is a global player and an independent family-owned company with headquarters in Esslingen am Neckar, Germany.
• The company supplies pneumatic and electrical automation technology to over 300,000 customers in more than 35 industries.
• Festo Didactic SE is a leading provider of technical education and training, offering comprehensive digital and physical learning solutions in the industrial environment.

Company Specialties:

• Automation: Pneumatic and electric drive technology for factory and process automation
• Didactic: Training in industrial automation

Company Website: www.festo.com

ASSUMPTION: Festo's extensive experience and global presence provide employees with ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, tactical execution, and team leadership.

Reporting Structure: The Product Marketing Manager reports directly to the Business Development Manager (BDM) and leads the cluster product marketing team.

Work Arrangement: This is an on-site position, with standard office hours and occasional flexibility for remote work.

Growth Opportunities:

• Progression to a senior or management role within the marketing function
• Expanding into other areas of the business, such as sales or product management
• International assignments or relocation opportunities

ASSUMPTION: Festo's global presence and diverse business segments offer numerous growth and development opportunities for motivated employees.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Singapore, with potential for travel to other regional offices

Geographic Context:

• Singapore is a global hub for technology, innovation, and business, providing ample opportunities for networking and professional growth
• The city-state offers a multicultural environment, with a high quality of life and excellent infrastructure
• Singapore's strategic location in Southeast Asia enables easy access to other major markets in the region

Work Schedule: Standard office hours with occasional flexibility for remote work or overtime, depending on project demands

ASSUMPTION: The dynamic and multicultural work environment in Singapore offers a unique and enriching experience for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and team members
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical and data interpretation abilities
• Communication and stakeholder management skills
• Leadership and team management capabilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Festo's business and the automation industry
• Prepare examples of your past achievements in product marketing, campaign execution, and team leadership
• Research Festo's company culture and values to show your alignment with the organization

ATS Keywords: Product Marketing, Go-to-market Strategies, Product Lifecycle Management, Cross-functional Coordination, Sales Performance Monitoring, Analytical Skills, Communication Skills, Stakeholder Management, CRM Tools, Marketing Tools, Team Leadership, Campaign Execution, Demand Planning, Training Material Development, Relationship Building, Talent Development

ASSUMPTION: Festo's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, SAP CRM)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable efficient management of campaigns, data, and team collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer focus and excellence
• Responsibility and sustainability
• Openness and collaboration

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Results-driven and performance-oriented
• Opportunities for professional development and growth

Self-Assessment Questions:

• How do you align with Festo's core values, and can you provide examples of your commitment to these principles in your past experiences?
• How comfortable are you working in a dynamic, cross-functional environment, and can you share an example of a successful collaboration with diverse stakeholders?
• How do you approach professional development and growth, and what steps have you taken in your career to expand your skills and knowledge?

ASSUMPTION: Festo's company culture emphasizes innovation, customer focus, and collaboration, providing a supportive environment for employees to thrive and grow.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Navigating a complex, matrixed organization with multiple stakeholders
• Adapting to changes in the market and product portfolio
• Developing and maintaining strong relationships with diverse teams and functions

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to stakeholder management.

📈 Similar Roles Comparison

• Compared to a Product Manager role, this position places greater emphasis on marketing and go-to-market strategies, while still requiring a strong understanding of the product lifecycle and market trends.
• In contrast to a Marketing Manager role, this position focuses more on product-specific marketing and less on overall brand management and corporate marketing initiatives.
• Career progression in this role may lead to senior marketing or management positions within Festo or other organizations in the automation industry.

ASSUMPTION: Understanding the differences between related roles and the specific requirements of this position will help candidates tailor their applications and prepare for the interview process.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including cross-functional coordination and monitoring of launch plans
• Conducting market research and analysis to identify product gaps and opportunities, and translating findings into actionable product requirements
• Leading a team project to re-position an existing product line, including market segmentation, competitive analysis, and development of new product features

ASSUMPTION: These sample projects illustrate the strategic, tactical, and leadership aspects of the Product Marketing Manager role at Festo.

❓ Key Questions to Ask During Interview

• Can you describe the most significant challenges facing the product portfolio in the next 12-24 months, and how this role will address them?
• How does Festo support the professional development and growth of its marketing employees, and what opportunities exist for advancement within the organization?
• Can you provide an example of a successful product launch at Festo, and what factors contributed to its success?
• How does the cluster product marketing team collaborate with other functions, such as sales, supply chain, and pricing, to drive product adoption and profitability?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides an opportunity to assess the company's culture and fit for your career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Festo careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past achievements in product marketing, campaign execution, and team leadership
• Research Festo's company culture and values to show your alignment with the organization
• Follow up with the HR department two weeks after submission if you have not heard back, expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.