📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Total Synergy
🔹 Location: Hybrid (HQ North Sydney), New South Wales, Australia
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: 2025-05-31
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving product positioning and messaging to resonate with the market
- Transforming roadmap features into high-impact launches that drive customer adoption and sales velocity
- Creating marketing content and sales enablement materials to support go-to-market efforts
- Collaborating cross-functionally with Product, Sales, Marketing, and Customer Success teams
- Analyzing market feedback and win/loss data to inform product strategy
ASSUMPTION: This role is highly focused on revenue generation and requires a strong understanding of the product, market, and customers.
📋 Key Responsibilities
✅ Own the positioning and messaging of the product, ensuring it resonates with the market and drives adoption
✅ Turn roadmap features into high-impact launches that drive customer adoption and sales velocity
✅ Create marketing content and sales enablement materials to support go-to-market efforts
✅ Lead cross-functional go-to-market launches and keep all teams aligned on the "why"
✅ Champion the voice of the customer through win/loss analysis, interviews, and field feedback
✅ Support pipeline generation with targeted campaigns, ICP insights, and value-led messaging
✅ Instrument every launch, track ARR impact, and run post-mortems to tighten the loop for future launches
ASSUMPTION: This role requires a high degree of ownership, collaboration, and execution to drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in product marketing for B2B SaaS, ideally in vertical or complex solutions
Required Skills:
- Proven experience in sales enablement, content creation, launch planning, and value proposition development
- Strong skills in positioning, segmentation, and messaging
- Excellent collaboration skills with product managers, salespeople, and CSMs
- Ability to take ownership, work fast, and get results with available resources
Preferred Skills:
- Experience in the architecture, engineering, and construction (AEC) industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B SaaS product marketing and a strong understanding of sales enablement will be most successful in this role.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$160,000 per annum (based on experience level and industry standards for B2B SaaS product marketing roles in Sydney)
Benefits:
- Health insurance
- Superannuation contributions
- Flexible working hours
- Professional development opportunities
Working Hours: Full-time, 40 hours per week, with flexible working hours and a hybrid work arrangement (2-3 days on-site in North Sydney)
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Sydney. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Total Synergy operates in the software development industry, specializing in project management software for architecture and engineering consultancies.
Company Size: Total Synergy has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact.
Founded: Total Synergy was founded in 1999 and has since grown to operate in Australia, the UK, and now the US.
Company Description:
- Total Synergy provides project management software for architecture and engineering consultancies
- The company aims to give professionals in the AEC industry "More Time For Design" by solving key challenges in project management, collaboration, and project accounting
- Total Synergy is a Microsoft Gold Application Development partner and has built its software in-house using the latest cloud technologies
Company Specialties:
- Architectural practice management
- Engineering business management
- Contacts, AEC rates, transmittals, drawing register, Xero add-on, QBO add-on, business and project management for built environment designers, and more
Company Website: totalsynergy.com
ASSUMPTION: Total Synergy's focus on the AEC industry and its commitment to providing innovative solutions make it an attractive employer for professionals in this field.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a strong foundation in product marketing and sales enablement.
Reporting Structure: The Product Marketing Manager will report directly to the Chief Marketing Officer (CMO).
Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days on-site in North Sydney and the remainder of the week working remotely.
Growth Opportunities:
- As Total Synergy continues to expand, there may be opportunities for the Product Marketing Manager to grow into a leadership role or take on additional responsibilities
- The company's focus on professional development may provide opportunities for skill-building and career advancement
ASSUMPTION: This role offers significant growth potential as Total Synergy continues to grow and expand its global presence.
🌍 Location & Work Environment
Office Type: Total Synergy's headquarters is located in North Sydney, with a modern and collaborative work environment.
Office Location(s): Level 5, 99 Mount St, North Sydney, NSW 2060, AU
Geographic Context:
- North Sydney is a vibrant business district located on the northern shore of Sydney Harbour
- The area offers a mix of commercial and residential spaces, with numerous cafes, restaurants, and shops nearby
- Public transportation is easily accessible, with North Sydney Station and North Sydney Bus Interchange located nearby
Work Schedule: The Product Marketing Manager will work a full-time schedule, with flexible working hours and a hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance for employees, while the modern office environment fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Total Synergy careers portal
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager (CMO) to discuss the role's responsibilities, requirements, and growth opportunities
- Final interview with key stakeholders to assess the candidate's fit within the team and company
- Job offer and onboarding process
Key Assessment Areas:
- Product marketing experience and expertise
- Sales enablement skills and understanding of the sales process
- Collaboration and communication skills
- Alignment with Total Synergy's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Total Synergy's products and the AEC industry in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, collaboration, and adaptability
ATS Keywords: Product marketing, B2B SaaS, sales enablement, content creation, launch planning, value proposition development, positioning, segmentation, messaging, collaboration, ownership, results-driven
ASSUMPTION: Total Synergy's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Project management software (e.g., Asana, Jira, Trello)
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Sales enablement platforms (e.g., Showpad, Seismic, Highspot)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, Sketch)
- Analytics and reporting tools (e.g., Google Analytics, Mixpanel, Amplitude)
ASSUMPTION: The specific tools and technologies used by Total Synergy may vary, but candidates with experience in relevant software and platforms will be most successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Total Synergy prioritizes understanding and addressing the needs of its customers
- Innovative: The company encourages creativity, continuous learning, and improvement
- Collaborative: Total Synergy fosters a team-oriented work environment where employees support and learn from one another
Work Style:
- Total Synergy values a results-driven, ownership-oriented approach to work
- The company encourages employees to take initiative, work independently, and make data-driven decisions
- Total Synergy's work environment is dynamic, with a focus on growth, innovation, and continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working independently and taking ownership of projects?
- Do you have a strong customer focus and a passion for understanding and addressing customer needs?
ASSUMPTION: Candidates who align with Total Synergy's company values and work style will be most successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- The hybrid work arrangement may require employees to commute to the North Sydney office 2-3 days per week
- The role may involve working on multiple projects simultaneously, requiring strong time management and prioritization skills
- Total Synergy's focus on growth and innovation may result in a fast-paced work environment with changing priorities
- The AEC industry may have unique challenges and requirements that candidates without relevant experience may need to quickly learn and adapt to
ASSUMPTION: Candidates who are adaptable, results-driven, and comfortable working in a dynamic, fast-paced environment will be best suited to this role and its potential challenges.
📈 Similar Roles Comparison
- Product Marketing Manager (B2B SaaS) - Similar responsibilities and required skills, but may vary in industry focus and company size
- Product Marketing Manager (AEC Industry) - Similar industry focus, but may vary in company size, product offerings, and required skills
- Senior Product Marketing Manager - Similar responsibilities, but with additional leadership and team management requirements
ASSUMPTION: This role offers a unique combination of industry focus, company size, and required skills, making it an attractive opportunity for candidates with relevant experience and a strong fit with Total Synergy's company culture.
📝 Sample Projects
- Developing and executing a go-to-market launch plan for a new feature or product offering
- Creating sales enablement materials, such as battlecards, pitch decks, and one-pagers, to support the sales team's efforts
- Conducting customer interviews and win/loss analysis to inform product positioning and messaging
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the Product Marketing Manager may work on, but the specific projects and priorities may vary based on the company's needs and the role's evolution over time.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the Product Marketing team collaborate with other departments, such as Sales and Product, to drive growth and adoption?
- What are the key challenges facing the AEC industry, and how does Total Synergy's product suite address these challenges?
- How does Total Synergy support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Total Synergy careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, collaboration, and adaptability
- If selected for the final interview, be prepared to present a sample marketing plan or sales enablement material that demonstrates your understanding of the role and Total Synergy's products
- Follow up with the HR team one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
