📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Scale AI
🔹 Location: London, UK
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategies to drive awareness and engagement for Scale’s offerings amongst core audiences
- Taking a data-driven approach to understand customers’ needs and challenges
- Partnering closely with various teams to create a cohesive customer experience
- Optimizing messaging, collateral, and content for International Public Sector (IPS) offerings
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution to deliver results in a fast-paced environment.
📋 Key Responsibilities
✅ Developing clear, compelling messaging for enterprise offerings that resonates with key personas
✅ Localizing messaging, content, and collateral for audiences in the Middle East and Europe
✅ Leading and driving the go-to-market (GTM) strategy for product ownership areas through positioning, messaging, and sales enablement
✅ Supporting the creation of case studies highlighting customer success
✅ Coordinating the planning and execution of product and feature launches and campaigns
✅ Creating marketing assets including slide decks, videos, blog posts, and one-pagers that effectively communicate value propositions
✅ Managing the digital footprint for IPS offerings, including the website, third-party websites, marketplace listings, and analyst platforms
✅ Collaborating with Scale’s product, growth marketing, sales, field marketing, and communications teams to develop strategies for brand awareness and driving pipeline
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and influencing skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in product marketing, particularly in B2B enterprise environments or public sector environments, with a focus on the Middle East
Required Skills:
- Excellent written and verbal communication skills
- Problem-solving, storytelling, and analysis skills
- Ability to influence at all levels, including executive
- Outstanding attention to detail
- Understanding of AI/ML technology and/or intuition for building content for Government leaders, business leaders, and engineers
Preferred Skills:
- Experience marketing AI products or services
- Technical background or developer experience building apps or ML models
ASSUMPTION: Candidates with experience in the Middle East or Europe and a strong understanding of the public sector will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (Estimated based on industry standards for a Product Marketing Manager with 5-10 years of experience in London)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible time off
- Parental leave
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI and machine learning
Company Size: 501-1,000 employees (Mid-size)
Founded: 2016
Company Description:
- Scale AI powers the most advanced AI models in the world through its data engine and generative AI platform
- Trusted by leading technology companies, enterprises, generative AI companies, and government agencies
- Mission-driven to accelerate the development of AI applications
Company Specialties:
- Computer Vision
- Data Annotation
- Sensor Fusion
- Machine Learning
- Autonomous Driving
- APIs
- Ground Truth Data
- Training Data
- Deep Learning
- Robotics
- Drones
- NLP
- Document Processing
Company Website: scale.com
ASSUMPTION: Working at Scale AI offers the opportunity to collaborate with cutting-edge technology and impactful clients.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Director of Product Marketing
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to expand responsibilities and lead a team in the future
- Opportunities to work on high-impact projects and collaborate with industry leaders
- Chance to grow professionally through mentorship and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 303 2nd St, South Tower, 5th FL, San Francisco, California 94107, US
Geographic Context:
- London, UK, offers a vibrant tech scene and diverse cultural experiences
- The office is located in the heart of San Francisco, providing easy access to public transportation and amenities
- The company has a strong presence in the Middle East, with a focus on the Doha and Dubai markets
Work Schedule: Standard business hours, with flexibility for remote work as needed
ASSUMPTION: The London office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the product marketing team and other stakeholders
- Final interview with the director of product marketing
Key Assessment Areas:
- Communication and presentation skills
- Problem-solving and analytical skills
- Understanding of AI/ML technology and the public sector
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your experience with AI/ML technology and the public sector
- Prepare examples of your marketing campaigns and their results
- Demonstrate your understanding of the company's mission and values during the interview
ATS Keywords: Product Marketing, B2B, Public Sector, AI, ML, Communication, Problem Solving, Storytelling, Analysis, Attention to Detail, Sales Enablement, Content Creation, Digital Marketing, Collaboration, Localization, GTM Strategy
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in detail.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Asana
- Slack
ASSUMPTION: Familiarity with marketing automation tools and project management software is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Impactful
Work Style:
- Fast-paced and dynamic
- Cross-functional collaboration
- Data-informed decision making
- Results-driven and action-oriented
Self-Assessment Questions:
- How do you approach understanding and addressing the needs of diverse customer segments?
- Can you provide an example of a time when you had to influence stakeholders to drive a marketing initiative forward?
- How do you stay organized and manage your time in a fast-paced, dynamic work environment?
ASSUMPTION: Candidates who demonstrate a strong alignment with the company's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with diverse stakeholders, including technical teams and executives
- Adapting to the unique requirements of the public sector market
- Navigating the complexities of international markets, including the Middle East and Europe
ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to the unique challenges of working in the public sector.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager focused on enterprise offerings, but with a specific focus on the public sector and international markets
- Compared to other product marketing roles, this position requires a strong understanding of AI/ML technology and the public sector
- Career progression in this role could lead to a leadership position within the product marketing team or a broader role in the company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI product offering in the Middle East
- Creating a series of blog posts and videos that explain complex AI concepts to public sector decision-makers
- Managing the localization of marketing collateral for multiple European languages
ASSUMPTION: These sample projects illustrate the types of initiatives a Product Marketing Manager for IPS offerings might undertake.
❓ Key Questions to Ask During Interview
- How does the company support the professional development of its employees?
- Can you describe the team structure and dynamics within the product marketing department?
- How does the company approach working with international clients and partners?
- What are the most significant challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
- How does the company measure the success of its product marketing efforts?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with AI/ML technology and the public sector
- Prepare examples of your marketing campaigns and their results
- Demonstrate your understanding of the company's mission and values during the interview
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
