📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Crypto.com
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning product marketing roadmap for spot trading and crypto card verticals
- Crafting compelling messaging and value propositions
- Defining and refining user personas, use cases, and customer journeys
- Leading GTM planning for feature and product launches
- Gathering and analyzing market research and competitive benchmarking
ASSUMPTION: This role requires a strong balance of strategic thinking and creative storytelling to drive product adoption and retention.
📋 Key Responsibilities
✅ Own the product marketing roadmap for spot trading and crypto card verticals
✅ Craft compelling messaging and value propositions that differentiate Crypto.com in a crowded market
✅ Define and refine user personas, use cases, and customer journeys
✅ Lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth teams
✅ Deliver impactful marketing assets across website, email, social, in-app, and video
✅ Collaborate with PR, content, and community teams to amplify launches externally
✅ Gather and analyze market research, competitive benchmarking, and user feedback to inform strategy
✅ Conduct interviews, surveys, and usability tests to uncover insights that improve product and messaging
✅ Partner with lifecycle and growth teams to build acquisition and retention campaigns
✅ Optimize conversion flows and onboarding journeys through data-backed experimentation
✅ Identify opportunities to drive engagement with new features, rewards, and card incentives
✅ Define KPIs to measure the success of marketing initiatives and track campaign performance using analytics tools
✅ Iterate quickly based on data and feedback
ASSUMPTION: This role requires a high degree of collaboration and cross-functional work, as well as strong analytical skills to make data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of experience in product marketing, ideally in fintech, crypto, or high-growth tech startups
Required Skills:
- Proven success launching and scaling B2C financial products or platforms
- Strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems
- Excellent communication and copywriting skills
- Highly collaborative, with experience working cross-functionally in fast-paced environments
- Analytical mindset with proficiency in marketing analytics and user research
Preferred Skills:
- Experience in regulated industries or financial services
- Familiarity with DeFi, Web3 wallets, or community-led growth
ASSUMPTION: Candidates with experience in fintech or crypto, as well as strong communication and analytical skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: ASSUMPTION: Based on market research and company size, the estimated salary range for this role is AED 250,000 - 350,000 per annum (USD 68,000 - 95,000).
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible work arrangements
- Employee discounts on Crypto.com products and services
Working Hours: Full-time, 40 hours per week. Some flexibility for remote work may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and company size. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Crypto.com operates in the competitive and rapidly evolving cryptocurrency and financial services industry.
Company Size: With over 1,000 employees, Crypto.com is a mid-sized company that offers the benefits of a well-established organization with the agility of a startup.
Founded: Crypto.com was founded in 2016 and has since grown to become a global leader in cryptocurrency trading and financial services.
Company Description:
- Crypto.com is a leading cryptocurrency trading platform with over 100 million users worldwide.
- The company is committed to accelerating the adoption of cryptocurrency through its vision: Cryptocurrency in Every Wallet™
- Crypto.com is known for its regulatory compliance, security, and privacy measures.
Company Specialties:
- Blockchain
- Cryptocurrency
- FX
- Mobile Payments
Company Website: https://www.crypto.com
ASSUMPTION: Crypto.com's focus on regulatory compliance and security makes it an attractive employer for candidates seeking stability and growth in the crypto industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in product marketing or a related field.
Reporting Structure: The Product Marketing Manager will report directly to the Head of Product Marketing and work closely with cross-functional teams, including product, design, comms, growth, PR, content, and community.
Work Arrangement: This role is based in Dubai, United Arab Emirates, with some flexibility for remote work.
Growth Opportunities:
- As Crypto.com continues to expand, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into leadership roles.
- The company's focus on innovation and growth provides ample opportunities for professional development.
ASSUMPTION: Candidates who thrive in dynamic environments and are eager to grow with the company will be well-suited for this role.
🌍 Location & Work Environment
Office Type: Crypto.com's Dubai office is located in a modern, high-rise building with state-of-the-art facilities and amenities.
Office Location(s): 1 Raffles Quay (North Tower), #09-06, Singapore, 048583
Geographic Context:
- Dubai is a global hub for finance, technology, and tourism, making it an ideal location for a cryptocurrency company like Crypto.com.
- The city offers a multicultural environment, with a large expat community and numerous networking opportunities.
- Dubai has a hot desert climate, with mild winters and very hot summers.
Work Schedule: The standard workweek is Monday to Friday, with some flexibility for remote work.
ASSUMPTION: Candidates who enjoy working in a multicultural environment and are comfortable with the local climate will find Crypto.com's Dubai office an attractive place to work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and cross-functional team members
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Product marketing experience and achievements
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit and alignment with Crypto.com's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with product marketing, cryptocurrency, and financial services.
- Showcase your ability to think strategically and creatively about product positioning and marketing campaigns.
ATS Keywords: Product Marketing, GTM Strategy, Lifecycle Marketing, Customer Insights, Market Intelligence, Growth Campaigns, Retention Campaigns, Data Analysis, Communication, Copywriting, Collaboration, User Research, Competitive Benchmarking, Conversion Optimization, Financial Products, Creative Storytelling
ASSUMPTION: Crypto.com's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to drive product adoption and retention.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., GA4, Mixpanel, Amplitude)
- Project management tools (e.g., Asana, Trello, Jira)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, Google Docs)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Candidates should be comfortable using marketing analytics tools and other relevant software to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Ownership
- Integrity
- Innovation
- Teamwork
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Creative and strategic
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding user needs?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have a proven track record of driving product adoption and retention through effective marketing campaigns?
ASSUMPTION: Candidates who align with Crypto.com's values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- The cryptocurrency market is volatile and rapidly changing, requiring the Product Marketing Manager to stay up-to-date with industry trends and adapt quickly to new opportunities and challenges.
- The role requires a high degree of collaboration and cross-functional work, which can be demanding and require strong communication and project management skills.
- The Dubai office is a multicultural environment, which can present unique challenges and opportunities for communication and teamwork.
- The local climate may be a challenge for some candidates, with very hot summers and mild winters.
ASSUMPTION: Candidates who are comfortable with change, thrive in collaborative environments, and are adaptable to different cultural contexts will be well-suited for this role.
📈 Similar Roles Comparison
- Unlike traditional financial services companies, Crypto.com operates in the fast-paced and innovative cryptocurrency industry, offering unique challenges and opportunities for growth.
- This role is focused on product marketing for a specific vertical (spot trading and crypto card), whereas similar roles in other companies may have a broader or more general scope.
- Candidates with experience in fintech or crypto, as well as strong communication and analytical skills, will find this role an attractive fit for their career path.
ASSUMPTION: Candidates should consider the unique aspects of this role and the company when evaluating their fit and career growth potential.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new feature or product launch
- Conducting user research and competitive analysis to inform product positioning and messaging
- Creating and optimizing marketing campaigns to drive user acquisition, retention, and engagement
ASSUMPTION: These sample projects are representative of the types of initiatives the Product Marketing Manager may work on, but the specific projects will vary based on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does Crypto.com support the professional development and growth of its employees?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does Crypto.com approach innovation and staying ahead of the competition in the rapidly evolving cryptocurrency market?
- What is the company's strategy for expanding its user base and growing its business in the Middle East and North Africa region?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit and potential for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past work that demonstrate your ability to drive product adoption and retention through effective marketing campaigns.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
