Product Marketing Manager - 100% remote - Europe

📌 Core Information

🔹 Job Title: Product Marketing Manager - 100% Remote - Europe

🔹 Company: Hostaway

🔹 Location: Paris, Île-de-France, France or Barcelona, Catalonia, Spain

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: 100% Remote (Europe only)

🚀 Job Overview

Key aspects of this role include:

• Developing go-to-market plans for new products and features
• Creating on-brand content tailored to target customers
• Defining and executing product launches
• Conducting market research and competitive analysis
• Collaborating with cross-functional teams to drive product success

ASSUMPTION: This role requires a high degree of independence and self-motivation, as well as strong communication skills to collaborate effectively with remote teams.

📋 Key Responsibilities

✅ Develop and execute go-to-market plans, including product positioning, value proposition, messaging, and sales enablement

✅ Create on-brand content, such as in-product messaging, website content, landing pages, launch material, emails, and training materials

✅ Define and evolve product positioning, branding, and messaging in cooperation with product management, design, data and analytics, sales, and other partners

✅ Enable internal teams to tell a compelling story about the product's benefits

✅ Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats

✅ Speak to customers to gain new perspectives and feedback on products

ASSUMPTION: This role requires a strong understanding of the B2B SaaS market and the ability to quickly grasp and communicate complex product features and benefits.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in product marketing, preferably in a B2B SaaS environment

Required Skills:

• Proven experience conducting qualitative and quantitative customer and market research
• Experience across a full lifecycle product marketing strategy and execution
• Proven track record of creating compelling product narratives and applying them in written and visual form
• Fluency in English and at least one of: Spanish, French, or Italian

Preferred Skills:

• Experience scaling high-impact, multi-channel go-to-market efforts for B2B
• Strong work ethic and self-starter mentality

ASSUMPTION: While not explicitly stated, a strong understanding of the vacation rental industry and its key players would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on market rates in Europe)

Benefits:

• Competitive compensation
• 100% remote work
• Equity in a fast-growing and profitable company
• Values-driven leadership
• Professional growth opportunities
• Annual paid leave (specific amounts vary by country)
• Geographic-specific benefits (e.g., health insurance and pensions in countries where customary)
• Dynamic team culture

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in Europe. Actual compensation may vary based on the candidate's location and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, vacation rental management software)

Company Size: 201-500 employees

Founded: 2015

Company Description:

• Hostaway offers scalable solutions with award-winning support to fast-growing vacation rental property managers
• The company provides a range of services, including channel management, property management systems, messaging services, mobile apps, user management, booking engines, revenue management, dynamic pricing, and API integration
• Hostaway is a global company with team members in over 40 countries, fostering a diverse and international culture

Company Specialties:

• Vacation Rentals
• Channel Management
• Property Management System
• Messaging Services
• Mobile Apps
• Airbnb
• Booking.com
• Expedia
• Homeaway
• VRBO
• User Management
• Tasks
• Booking Engine
• Revenue Management
• Dynamic Pricing
• API
• Short Term Rentals
• Tripadvisor
• Guest communication
• Invoicing

Company Website: http://www.hostaway.com

ASSUMPTION: Hostaway's focus on the vacation rental industry and its global presence provide unique opportunities for growth and learning in this role.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports directly to the VP of Marketing

Work Arrangement: 100% remote, with a requirement to be based within Europe

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on high-impact projects and drive significant business growth
• Chance to learn from and collaborate with a diverse, international team

ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement.

🌍 Location & Work Environment

Office Type: 100% remote

Office Location(s): Paris, Île-de-France, France or Barcelona, Catalonia, Spain

Geographic Context:

• Paris and Barcelona are major European cities with vibrant tech scenes and strong startup ecosystems
• Both cities offer a high quality of life, with rich cultural experiences, diverse food scenes, and ample opportunities for outdoor recreation
• Hostaway's remote work policy allows for flexibility in choosing where to live and work within Europe

Work Schedule: Full-time (40 hours per week), with flexibility to manage your own time

ASSUMPTION: The remote work arrangement and flexibility to choose where to live within Europe provide unique advantages for work-life balance and personal freedom.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Talent Acquisition team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Product marketing experience and skills
• Customer understanding and empathy
• Communication and collaboration skills
• Cultural fit with Hostaway's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the vacation rental industry and Hostaway's products and services
• Prepare examples of your past product marketing successes and challenges
• Showcase your ability to work independently and manage multiple projects

ATS Keywords: Product Marketing, B2B SaaS, Market Research, Customer Feedback, Go-to-Market Strategy, Content Creation, Sales Enablement, Product Positioning, Branding, Messaging, Collaboration, Storytelling, Data Analysis, Customer Understanding, Project Management, Presentation Skills

ASSUMPTION: Hostaway's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analysis tools (e.g., Google Analytics, Mixpanel, Amplitude)
• Design tools (e.g., Sketch, Figma, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used may vary based on the candidate's role and team preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Results-oriented

Work Style:

• Remote-friendly and flexible
• Fast-paced and dynamic
• Results-focused and data-driven
• Collaborative and team-oriented
• Customer-centric and customer-focused

Self-Assessment Questions:

• Do you have a proven track record of creating compelling product narratives and applying them in written and visual form?
• Are you comfortable working remotely and managing your own time effectively?
• Do you thrive in a fast-paced, dynamic work environment and enjoy collaborating with a diverse, international team?

ASSUMPTION: Hostaway's values-driven culture and remote-friendly work style require candidates who are self-motivated, results-focused, and comfortable working in a dynamic, global team environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a remote work environment
• Balancing the need for independent work with effective collaboration and communication with remote team members
• Adapting to the unique cultural and time zone differences of working with a global team
• Keeping up with the fast-paced nature of the vacation rental industry and Hostaway's rapid growth

ASSUMPTION: These challenges can be overcome with strong self-management skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Product Marketing Manager (B2B SaaS) vs. Product Marketing Manager (B2C Consumer Goods):
• B2B SaaS roles often require a stronger focus on data analysis, market research, and competitive analysis
• B2C roles may place more emphasis on brand management, consumer behavior, and marketing campaigns
• Product Marketing Manager (Vacation Rental Industry) vs. Product Marketing Manager (General Software Industry):
• Vacation rental-specific roles may require a deeper understanding of the industry, its key players, and unique customer needs
• General software roles may offer more opportunities to work on a wide range of products and industries
• Product Marketing Manager (Remote) vs. Product Marketing Manager (On-Site):
• Remote roles may require stronger self-motivation, time management, and communication skills
• On-site roles may offer more opportunities for face-to-face collaboration and spontaneous interaction with team members

ASSUMPTION: This role offers a unique blend of B2B SaaS, B2C, industry-specific, and remote work experiences, providing a rich and diverse set of challenges and opportunities for growth.

📝 Sample Projects

• Developing a go-to-market plan for a new revenue management feature, including product positioning, value proposition, messaging, and sales enablement
• Creating on-brand content for a product launch, including in-product messaging, website content, landing pages, launch material, emails, and training materials
• Conducting market research and competitive analysis to identify trends, opportunities, and threats in the vacation rental industry

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Product Marketing Manager at Hostaway.

❓ Key Questions to Ask During Interview

• Can you describe the product marketing team structure and how this role fits within the organization?
• How does Hostaway support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Hostaway measure the success of its product marketing efforts, and what metrics are most important for this role?
• What are the biggest challenges facing the vacation rental industry, and how does Hostaway plan to address them?

ASSUMPTION: These questions help assess the role's fit with your skills, interests, and career goals, as well as Hostaway's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your past product marketing successes and challenges
• Showcase your ability to work independently and manage multiple projects
• Follow up with the Hostaway Talent Acquisition team one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.