Product Marketing Manager

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📌 Core Information

** 🔹 **Job Title:** Product Marketing Manager 🔹 **Company:** Wiliot 🔹 **Location:** San Diego, California, United States or San Francisco, California, United States (Hybrid: 3 days/week in office) 🔹 **Job Type:** Full-time 🔹 **Category:** Technology, Information and Internet 🔹 **Date Posted:** April 24, 2025 🔹 **Experience Level:** 2-5 years 🔹 **Remote Status:** Hybrid **

🚀 Job Overview

** Key aspects of this role include: - Defining and communicating go-to-market strategies for Wiliot's ambient IoT solutions - Creating compelling content to drive product adoption and revenue growth - Collaborating cross-functionally with Product, Marketing, and Sales teams - Conducting market research and competitive analysis to inform product positioning - Supporting product launches and analyst relations **ASSUMPTION:** This role requires a balance of strategic thinking, strong communication skills, and the ability to work effectively with various teams. **

📋 Key Responsibilities

** ✅ Develop product positioning, messaging, and narratives based on customer insight and market context ✅ Plan and execute product launches in collaboration with cross-functional teams ✅ Create a variety of content, including presentations, product datasheets, whitepapers, and case studies ✅ Support sales enablement by creating pitch decks, battlecards, and product briefs ✅ Conduct market research and competitive analysis to identify trends and opportunities ✅ Contribute to demand generation activities and marketing campaigns **ASSUMPTION:** This role involves a mix of strategic planning, content creation, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously. **

🎯 Required Qualifications

** **Education:** Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) **Experience:** 3-5 years of experience in product marketing, preferably in the IoT industry or a platform B2B company **Required Skills:** - Strong writing and communication skills - Experience working cross-functionally with Product, Sales, and Marketing teams - Ability to translate complex technical concepts into clear, benefit-driven messaging **Preferred Skills:** - Background in digital transformation for supply chain, IoT, RFID, enterprise software, or deep tech - Experience driving and managing the creation of supporting project requirements, scripts, test environments, and content - Intermediate visual design skills for creating compelling content (e.g., infographics) - Familiarity with supply chain and logistics - Proficiency using AI - Exposure to analyst relations or category creation initiatives **ASSUMPTION:** While a background in IoT or related industries is preferred, strong product marketing experience and a willingness to learn the industry can be considered. **

💰 Compensation & Benefits

** **Salary Range:** $110,000 - $130,000 USD annually (based on experience and location) **Benefits:** - Health, dental, and vision insurance - 401(k) plan with company match - Unlimited PTO - Flexible work arrangements (hybrid role) **Working Hours:** 40 hours per week, with 3 days required in the office (San Diego or San Francisco) **ASSUMPTION:** The salary range provided is an estimate based on industry standards for a Product Marketing Manager with 3-5 years of experience in the technology sector. **

📌 Applicant Insights

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🔍 Company Context

** **Industry:** Technology, specifically IoT and ambient computing for everyday products and packaging **Company Size:** 51-200 employees (as of 2025) **Founded:** 2017 **Company Description:** - Wiliot brings connectivity and intelligence to everyday products and packaging using IoT Pixels that can power themselves by harvesting radio frequency energy - The company's investors include Amazon, Verizon, NTT DoCoMo, Qualcomm, PepsiCo, and Softbank - Wiliot's platform is used by large brands, food, and pharmaceutical companies to transform supply chains and product lifecycles **Company Specialties:** - Smart packaging - Passive tags - RFID - Asset tracking - Connected products **Company Website:** http://www.wiliot.com **ASSUMPTION:** Wiliot is a well-funded, fast-growing startup with a unique IoT technology that has the potential to disrupt various industries. **

📊 Role Analysis

** **Career Level:** Mid-level (2-5 years of experience) **Reporting Structure:** This role reports directly to the VP of Marketing **Work Arrangement:** Hybrid (3 days/week in the office, 2 days/week remote) **Growth Opportunities:** - As Wiliot continues to grow, there may be opportunities for this role to expand in scope or advance to a senior-level position - The company's fast-paced environment offers ample opportunities to learn and take on new challenges **ASSUMPTION:** This role offers a unique opportunity to grow with a cutting-edge technology company and make a significant impact on its marketing efforts. **

🌍 Location & Work Environment

** **Office Type:** Hybrid (San Diego or San Francisco office) **Office Location(s):** - 6 Hatochen St, North Industrial Park, Caesarea, IL 3079534, IL - 13500 Evening Creek Dr N, Suite 120, San Diego, CA 92128, US **Geographic Context:** - San Diego: A coastal city in Southern California with a Mediterranean climate, known for its beaches, parks, and vibrant culture - San Francisco: A major city in Northern California, known for its diverse culture, iconic landmarks, and tech industry **Work Schedule:** Monday-Friday, with flexible hours and the ability to work remotely 2 days per week **ASSUMPTION:** The hybrid work arrangement offers a balance between collaboration in the office and the flexibility of remote work. **

💼 Interview & Application Insights

** **Typical Process:** 1. Online application and resume screening 2. Phone or video screen with the HR team 3. Technical interview with the Marketing team 4. Final interview with the VP of Marketing **Key Assessment Areas:** - Product marketing experience and skills - Writing and communication abilities - Strategic thinking and problem-solving - Cross-functional collaboration and teamwork **Application Tips:** - Tailor your resume and cover letter to highlight your product marketing experience and relevant skills - Prepare examples of your writing and content creation work to showcase during the interview - Research Wiliot's products and industry to demonstrate your understanding of the company and its market **ATS Keywords:** Product Marketing, IoT, B2B, Market Research, Content Creation, Sales Enablement, Market Intelligence, Demand Generation, Technical Writing, Cross-Functional Collaboration, Digital Transformation, RFID, Enterprise Software, Visual Design, AI, Supply Chain **ASSUMPTION:** The application process may vary depending on the volume of applicants and the company's hiring needs. **

🛠️ Tools & Technologies

** - Microsoft Office Suite (Word, PowerPoint, Excel) - CRM software (e.g., Salesforce, HubSpot) - Marketing automation tools (e.g., Marketo, Pardot) - Project management tools (e.g., Asana, Trello) - Design tools (e.g., Canva, Adobe Creative Suite) **ASSUMPTION:** The required tools and technologies may vary depending on the specific needs of the role and the company's tech stack. **

👔 Cultural Fit Considerations

** **Company Values:** - Innovation - Collaboration - Customer focus - Integrity - Accountability **Work Style:** - Fast-paced and dynamic environment - Cross-functional teamwork and collaboration - Strong emphasis on communication and transparency - Results-driven and data-informed decision-making **Self-Assessment Questions:** 1. How do you align with Wiliot's company values, and can you provide an example of how you've demonstrated these values in your previous roles? 2. How comfortable are you working in a hybrid environment, balancing collaboration in the office and remote work? 3. How do your work style and preferences fit with Wiliot's fast-paced and dynamic work environment? **ASSUMPTION:** Wiliot values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a results-driven mindset. **

⚠️ Potential Challenges

** - Working in a fast-growing startup environment with evolving priorities and deadlines - Balancing remote work and in-office collaboration effectively - Keeping up with the latest trends and technologies in the IoT industry **ASSUMPTION:** These challenges can be overcome by strong communication, time management, and adaptability. **

📈 Similar Roles Comparison

** - Product Marketing Manager (IoT industry) vs. Product Marketing Manager (consumer electronics) - Both roles require strong communication skills and a deep understanding of their respective markets, but the IoT industry is more focused on B2B and enterprise solutions - Product Marketing Manager vs. Marketing Manager - The Product Marketing Manager role is more focused on product-specific strategies and messaging, while the Marketing Manager role is responsible for broader marketing campaigns and initiatives **ASSUMPTION:** This role is unique in its focus on IoT and ambient computing for everyday products and packaging, offering a blend of B2B and B2C marketing experience. **

📝 Sample Projects

** 1. Developing a go-to-market strategy for a new IoT product, including positioning, messaging, and launch plan 2. Creating a series of blog posts and whitepapers to educate customers about the benefits of ambient IoT solutions for supply chain management 3. Conducting market research and competitive analysis to inform product positioning and differentiation **ASSUMPTION:** These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of cross-functional collaboration and customer focus. **

❓ Key Questions to Ask During Interview

** 1. How does this role fit into the overall marketing strategy for Wiliot's ambient IoT solutions? 2. What are the most significant challenges facing the product marketing team in the next 6-12 months? 3. How does Wiliot support the professional development and growth of its employees? 4. What is the company's approach to measuring and optimizing the success of product marketing campaigns? 5. How does the hybrid work arrangement support collaboration and productivity within the marketing team? **ASSUMPTION:** These questions demonstrate your interest in the role and its impact on the company's overall success, as well as your commitment to continuous learning and improvement. **

📌 Next Steps for Applicants

** To apply for this position: - Submit your application through this link: https://www.comeet.com/jobs/wiliot/F6.003/product-marketing-manager/EB.55F - Tailor your resume and cover letter to highlight your product marketing experience and relevant skills - Prepare examples of your writing and content creation work to showcase during the interview - Research Wiliot's products and industry to demonstrate your understanding of the company and its market - Follow up with the hiring manager or HR team after submitting your application to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.