📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: CompanyCam
🔹 Location: Remote (U.S.)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (U.S.)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies
- Leading cross-functional teams for successful product launches
- Crafting compelling product messaging
- Analyzing campaign performance and optimizing accordingly
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Own and execute go-to-market strategies that align with company goals and drive customer adoption
✅ Lead and align cross-functional teams and projects across Product, Marketing, Sales, and Customer Success to ensure successful launches
✅ Craft compelling messaging that highlights product value and resonates with target audiences
✅ Define launch goals, success metrics, and post-launch evaluation frameworks
✅ Research market and user trends and communicate insights to be actionable to cross-functional partners
✅ Create enablement materials like pitch decks, battlecards, and objection handling guides
✅ Partner with revenue teams to drive sales performance and impact ARR
✅ Collaborate with Lifecycle Marketing to support adoption, retention, and upsell efforts
✅ Track campaign performance using tools like Metabase and Amplitude, and optimize accordingly
✅ Provide strategic input to product and growth teams based on customer and market research
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, communications, or advertising preferred
Experience: 3-5 years of experience in B2B SaaS product marketing, growth, or enablement
Required Skills:
- Proven experience executing product launches and managing go-to-market initiatives
- Familiarity with tools such as Metabase, Zapier, Amplitude, Salesforce, etc.
- Comfortable using data to drive decisions and validate positioning
Preferred Skills:
- Experience in the SaaS industry
- Familiarity with the contractor or construction industry
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also be considered.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 per year, based on experience
Benefits:
- Meaningful equity
- Other benefits (see CompanyCam's careers page for details)
Working Hours: Full-time, with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically field service management apps for contractors
Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2015, with a history of steady growth and innovation in the field service management space
Company Description:
- CompanyCam is a simple-to-use photo documentation and productivity app for contractors of all commercial and home services industries
- Packed with intuitive functionality, CompanyCam facilitates unparalleled communication and accountability across a contractor’s entire business
- Committed to providing a consumer-grade, game-changing experience that helps users build trust within their company and with their customers
Company Specialties:
- Web App
- iOS App
- Android App
Company Website: companycam.com
ASSUMPTION: CompanyCam's focus on contractor services and user-friendly app make it an attractive option for those interested in the construction tech industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams
Work Arrangement: Remote (U.S.), with flexible hours and the opportunity to work from the company's headquarters in Lincoln, Nebraska
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to learn and develop skills in various aspects of marketing and product management
- Chance to work on a wide range of products and features, driving impact across the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: CompanyCam's headquarters is located in Lincoln, Nebraska, with a remote-friendly work environment
Office Location(s): 350 Canopy St, Lincoln, Nebraska 68508, US
Geographic Context:
- Lincoln, Nebraska, is a mid-sized city with a cost of living lower than the national average
- The city offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
- CompanyCam's remote-friendly work environment allows for flexibility and work-life balance
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely
ASSUMPTION: While CompanyCam's headquarters is located in Lincoln, Nebraska, the remote-friendly work environment allows for flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Head of Marketing to discuss the role and assess skills and experience
- Case study or project presentation to demonstrate problem-solving and strategic thinking skills
- Final interview with key stakeholders to discuss fit and next steps
Key Assessment Areas:
- Strategic thinking and planning
- Cross-functional collaboration and communication
- Data-driven decision making
- Cultural fit and alignment with CompanyCam's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your ability to develop and execute go-to-market strategies
- Research CompanyCam's products, industry, and competition to show your understanding of the market and the company's position within it
ATS Keywords: Go-to-market strategies, product marketing, cross-functional teams, market research, campaign performance, enablement materials, sales performance, customer insights
ASSUMPTION: CompanyCam's interview process is designed to assess both skills and cultural fit, with a focus on strategic thinking and problem-solving.
🛠️ Tools & Technologies
- Metabase
- Zapier
- Amplitude
- Salesforce
ASSUMPTION: Familiarity with these tools is preferred, but not required. CompanyCam is willing to train the right candidate on their tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Responsibility: We take ownership of our work and hold ourselves accountable
- Support: We help each other succeed and grow
- Innovation: We continuously seek to improve and adapt
Work Style:
- Collaborative: CompanyCam values teamwork and cross-functional collaboration
- Data-driven: Decisions are made based on data and analytics
- Adaptable: CompanyCam is a growing company, and employees must be able to adapt to change
Self-Assessment Questions:
- Do you take ownership of your work and hold yourself accountable for results?
- Are you comfortable working in a collaborative, cross-functional environment?
- Can you adapt to change and learn new tools and technologies as needed?
ASSUMPTION: CompanyCam values employees who are responsible, supportive, and innovative, with a collaborative work style and the ability to adapt to change.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Adapting to a growing and evolving company, with changes in priorities and responsibilities
- Balancing the need for strategic planning with the need for quick decision-making and execution
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this role requires a strong focus on cross-functional collaboration and enablement
- CompanyCam's focus on the contractor services industry sets it apart from other SaaS companies
- This role offers significant growth potential, with opportunities to learn and develop skills in various aspects of marketing and product management
ASSUMPTION: This role is unique in its focus on cross-functional collaboration and enablement, with opportunities for growth and development within the company.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature
- Creating enablement materials to support the launch of a new product or feature
- Analyzing campaign performance data to optimize marketing efforts and improve ROI
ASSUMPTION: These projects are representative of the types of tasks and initiatives that a Product Marketing Manager at CompanyCam might work on.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into it?
- How does the marketing team collaborate with other departments, such as sales and customer success?
- What are the biggest challenges facing the company in the next year, and how can this role help address them?
- How does CompanyCam support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions are designed to assess the company's strategic goals, team dynamics, and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a case study or project presentation that demonstrates your ability to develop and execute go-to-market strategies
- Follow up with a thank-you note within 24 hours of your interview
- If you haven't heard back after a week, feel free to reach out to jobs@companycam.com for an update on your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
