📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: DISCO
🔹 Location: New York City, New York
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing initiatives to drive sales and product team success
- Conducting competitive analysis to position DISCO's products effectively against competitors
- Gathering customer insights to shape product marketing strategies and improve product offerings
- Collaborating with sales and product teams to create sales collateral, product training materials, and go-to-market plans
- Refining clear and impactful product messaging and positioning to highlight unique value propositions
ASSUMPTION: This role requires a strong understanding of product marketing principles and a proven track record of driving measurable outcomes in previous product marketing roles.
📋 Key Responsibilities
✅ Conducting competitive analysis to identify market trends, opportunities, and positioning DISCO's products effectively against competitors
✅ Conducting market research and gathering customer insights to understand customer needs, preferences, and pain points, and using these insights to shape product marketing strategies
✅ Working closely with the sales team to create sales collateral, product training materials, and other resources that empower the sales team to effectively promote and sell DISCO's products
✅ Collaborating with the product team to develop go-to-market plans for new product launches, ensuring successful product introductions
✅ Developing and refining clear and impactful product messaging and positioning that highlights the unique value propositions of DISCO's products
ASSUMPTION: This role requires strong communication and presentation skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in product marketing, with a demonstrated success with measurable outcomes in previous product marketing roles, preferably in technology or software product marketing, particularly in the B2B or SaaS space
Required Skills:
- Solid understanding of product marketing principles, best practices, and methodologies
- Proficiency in market research, customer segmentation, and competitive analysis
- Strong communication and presentation skills, with the ability to effectively communicate product value propositions to different audiences
Preferred Skills:
- Experience in the legal technology industry
- Familiarity with AI-powered software solutions
ASSUMPTION: While not explicitly stated, experience in the legal technology industry and familiarity with AI-powered software solutions would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $105,000 - $120,000 USD per year (based on the provided NYC Pay Range)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Competitive salary plus RSUs (Restricted Stock Units)
- Flexible PTO (Paid Time Off)
- Opportunity to be a part of a company that is revolutionizing the legal industry
- Growth opportunities throughout the company
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is specific to the New York City location and may vary for other locations. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Technology
Company Size: Medium (501-1,000 employees)
Founded: 2013
Company Description:
- DISCO provides a cloud-native, AI-powered legal solution that simplifies e-discovery, legal document review, and case management for enterprises, law firms, legal services providers, and governments.
- The company's scalable, integrated solution enables legal departments to easily collect, process, and review enterprise data that is relevant or potentially relevant to legal matters.
- DISCO is committed to using technology to strengthen the rule of law and offers an open, inclusive, and fun work environment with growth opportunities throughout the company.
Company Specialties:
- eDiscovery
- Legal Technology
- Document Review
- Legal Request
- Legal Hold
- Professional Services
- Digital Forensics
- Legal AI
- Artificial Intelligence
- Depositions
- Legal Timelines
Company Website: csdisco.com
ASSUMPTION: DISCO's focus on legal technology and AI-powered solutions makes it a unique and innovative company in the legal industry.
📊 Role Analysis
Career Level: Mid-level to Senior-level role, requiring 5+ years of experience in product marketing
Reporting Structure: This role likely reports to the Head of Marketing or a similar senior marketing position
Work Arrangement: Hybrid (a combination of on-site and remote work)
Growth Opportunities:
- As DISCO continues to grow and expand its offerings, there may be opportunities for the Product Marketing Manager to take on additional responsibilities or move into a more senior role.
- The company's focus on innovation and technology may also present opportunities for the Product Marketing Manager to gain experience in emerging areas of legal technology.
ASSUMPTION: Growth opportunities will depend on the individual's performance, the company's growth trajectory, and the availability of suitable positions.
🌍 Location & Work Environment
Office Type: Hybrid (a combination of on-site and remote work)
Office Location(s): New York City, New York
Geographic Context:
- New York City is a major hub for the legal industry, with numerous law firms and corporate legal departments based in the city.
- The city's vibrant and diverse culture offers a wide range of amenities and attractions for residents and visitors alike.
- New York City is also a major center for technology and innovation, with a growing number of startups and established tech companies based in the city.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The work schedule and arrangement may be subject to change based on business needs and the individual's specific role within the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional teams (e.g., marketing, sales, product)
- Final interview with the Head of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and experience
- Communication and presentation skills
- Customer insights and market research skills
- Collaboration and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, as well as any experience in the legal technology industry or with AI-powered software solutions.
- Prepare for behavioral interview questions that focus on your experience with competitive analysis, market research, and cross-functional collaboration.
- Research DISCO's products and industry to demonstrate your understanding of the company and its offerings.
ATS Keywords: Product Marketing, Competitive Analysis, Market Research, Customer Insights, Sales Enablement, Go-to-Market Strategy, Product Messaging, Legal Technology, AI, eDiscovery
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords from the job description to increase their chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- AI-powered software solutions (e.g., for e-discovery and document review)
ASSUMPTION: The specific tools and technologies used may vary depending on the individual's role and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on driving results and measurable outcomes
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of driving measurable outcomes in previous product marketing roles?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have strong communication and presentation skills, and are you able to effectively communicate product value propositions to different audiences?
ASSUMPTION: Applicants should assess their fit with DISCO's company values and work style to ensure they are a good match for the company's culture.
⚠️ Potential Challenges
- The legal technology industry is complex and rapidly evolving, which may require the Product Marketing Manager to quickly adapt to changes and learn new technologies.
- As a mid-sized company, DISCO may have limited resources and budget for marketing initiatives compared to larger enterprises, which could impact the scope and scale of the Product Marketing Manager's projects.
- The hybrid work arrangement may present challenges in terms of communication and collaboration, as team members may be working remotely or on-site at different times.
- The competitive landscape in the legal technology industry is crowded and competitive, requiring the Product Marketing Manager to continuously monitor and analyze competitors' offerings and strategies.
ASSUMPTION: Applicants should be aware of these potential challenges and consider how they might address them in their application and interview process.
📈 Similar Roles Comparison
- Product Marketing Manager (Legal Technology) vs. Product Marketing Manager (Software/SaaS): While both roles share many similarities, the Product Marketing Manager (Legal Technology) role requires a deeper understanding of the legal industry and its unique challenges and opportunities.
- Product Marketing Manager (Legal Technology) vs. Marketing Manager (Legal Services): The Product Marketing Manager (Legal Technology) role focuses on driving product success through marketing initiatives, while the Marketing Manager (Legal Services) role may have a broader scope, including brand management, event planning, and demand generation.
- Product Marketing Manager (Legal Technology) vs. Product Manager (Legal Technology): The Product Marketing Manager (Legal Technology) role focuses on driving product success through marketing initiatives, while the Product Manager (Legal Technology) role is responsible for defining the product strategy and roadmap, working closely with engineering and design teams to deliver products that meet customer needs.
ASSUMPTION: Applicants should consider how their experience and skills align with the specific requirements and focus areas of the Product Marketing Manager (Legal Technology) role compared to similar roles in the legal or technology industries.
📝 Sample Projects
- Conducting a competitive analysis of DISCO's main competitors in the legal technology industry, identifying trends, opportunities, and areas for differentiation
- Developing and executing a go-to-market strategy for a new AI-powered e-discovery tool, including customer segmentation, messaging, and launch planning
- Creating sales collateral and product training materials to empower the sales team to effectively promote and sell DISCO's products, including case studies, battle cards, and product demos
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Product Marketing Manager might work on, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing team and how this role fits into the organization?
- How does DISCO approach competitive analysis, and what tools or resources are available to support this work?
- What are the biggest challenges facing the legal technology industry, and how does DISCO differentiate itself from competitors?
- How does DISCO support the professional development and growth of its employees, particularly in the marketing function?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and that help them better understand the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, as well as any experience in the legal technology industry or with AI-powered software solutions.
- Prepare for behavioral interview questions that focus on your experience with competitive analysis, market research, and cross-functional collaboration.
- Research DISCO's products and industry to demonstrate your understanding of the company and its offerings.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
