Product Marketing Manager (12-month FTC)

📌 Core Information

🔹 Job Title: Product Marketing Manager (12-month FTC)

🔹 Company: Financial Times

🔹 Location: London

🔹 Job Type: Fixed-term Contract

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2-3 days onsite)

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market strategies for global customer revenue growth (CRG) campaigns
• Cross-functional collaboration with Marketing, Product, Data, and Editorial teams
• Supervising product performance and providing actionable insights
• Contributing to commercial trading meetings and strategy refinement

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on cross-functional collaboration and data-driven decision making.

📋 Key Responsibilities

✅ Lead go-to-market planning and execution for acquisition campaigns, ensuring alignment with business goals

✅ Work cross-functionally with Marketing, Product, Data, and Editorial teams to ensure campaigns are strategically positioned and optimally driven

✅ Supervise and analyze product performance, working closely with Business Performance to supervise success, identify trends, and provide actionable insights

✅ Report on product performance and market trends in regular trading meetings, contributing to decision-making and strategy refinement

✅ Support broader product marketing initiatives, including audience segmentation, messaging development, and new product launches

✅ Proactively identify challenges and opportunities, using data-driven insights to optimize campaign performance and overcome obstacles

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in product marketing or a related role

Required Skills:

• Proven track record in product marketing or a related field
• Strong analytical skills and data proficiency
• Excellent communication and stakeholder management skills
• Ability to work autonomously and take ownership of projects
• Familiarity with marketing automation tools and CRM systems

Preferred Skills:

• Experience working in a global organization
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a background in media, publishing, or subscription-based businesses would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Generous annual leave
• Medical cover
• Inclusive parental leave packages
• Subsidised gym memberships
• Opportunities to give back to the community

Working Hours: Full-time (37.5 hours per week), with a 50% hybrid working model (averaging 2-3 days onsite)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role in London. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Newspaper Publishing

Company Size: 1,001-5,000 employees

Founded: 1888 (as a limited liability company)

Company Description:

• One of the world’s leading business news organisations
• Recognised internationally for its authority, integrity, and accuracy
• Has a record paying readership of one million, three-quarters of which are digital subscriptions

Company Specialties:

• Business news and analysis
• Global financial markets and investment
• World politics and economics

Company Website: http://www.ft.com

ASSUMPTION: The Financial Times is a well-established and respected organisation in the publishing industry, with a strong focus on global business news and analysis.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the Senior Product Marketing Manager

Work Arrangement: Hybrid (averaging 2-3 days onsite)

Growth Opportunities:

• Potential to move into a permanent role or take on additional responsibilities
• Exposure to various teams and products within the organisation
• Opportunities to learn and develop skills in a dynamic and global environment

ASSUMPTION: This role offers opportunities for professional growth and development within the organisation, particularly for candidates looking to gain experience in a global publishing environment.

🌍 Location & Work Environment

Office Type: Hybrid (with an onsite presence in London)

Office Location(s): 1 Friday Street, Bracken House, London, EC4M 9BT

Geographic Context:

• London is a major global city with a vibrant business ecosystem
• The Financial Times' office is located in the City of London, close to major transportation links
• The area offers numerous amenities, including restaurants, cafes, and shops

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for working from home)

ASSUMPTION: The hybrid work arrangement offers a balance between onsite collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and a team member
• Final interview with the senior leadership team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Data analysis and interpretation skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the Financial Times and its products
• Prepare examples of your go-to-market strategies, campaign management, and data analysis skills

ATS Keywords: Product Marketing, Campaign Management, Cross-Functional Collaboration, Data Analysis, Strategic Planning, Performance Optimization, Audience Segmentation, Messaging Development, Project Ownership, Commercial Awareness, Interpersonal Communication, Problem Solving, Curiosity, Efficiency Improvement, Growth Driving, Autonomy, Team Collaboration

ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit within the organisation.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific teams and products the candidate works with within the organisation.

👔 Cultural Fit Considerations

Company Values:

• Independence
• Quality and Integrity
• Fairness and Respect

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you approach working with multiple teams and stakeholders to drive projects forward?
• Can you provide an example of a time when you used data to inform a strategic decision?
• How do you balance autonomy and collaboration in your work style?

ASSUMPTION: The Financial Times values a diverse and inclusive work environment, with a strong emphasis on collaboration, data-driven decision making, and integrity.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with a global team and navigating different time zones
• Adapting to a hybrid work environment and maintaining productivity
• Keeping up with the fast-paced and dynamic nature of the publishing industry

ASSUMPTION: The potential challenges for this role are primarily related to the fast-paced and global nature of the publishing industry, as well as the need to balance autonomy and collaboration in a hybrid work environment.

📈 Similar Roles Comparison

• This role is similar to a Product Marketing Manager role in other global publishing or media organisations, with a focus on driving go-to-market strategies and campaign management
• However, the Financial Times has a strong global presence and a reputation for high-quality journalism, which may offer unique opportunities and challenges
• Career progression in this role could lead to senior product marketing or management positions within the organisation or related industries

ASSUMPTION: While this role shares similarities with Product Marketing Manager roles in other organisations, the unique global presence and reputation of the Financial Times set it apart.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Analyzing customer data to identify trends and optimize acquisition campaigns
• Collaborating with cross-functional teams to refine product positioning and messaging

ASSUMPTION: The sample projects for this role are likely to involve a mix of strategic planning, data analysis, and cross-functional collaboration, with a focus on driving commercial impact.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and priorities for this role in the first 30, 60, and 90 days?
• How does the product marketing team collaborate with other departments, such as Product and Data, to drive growth?
• What are the most significant challenges facing the product portfolio, and how can this role contribute to addressing them?
• How does the Financial Times support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your go-to-market strategies, campaign management, and data analysis skills
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.