Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Milestone Systems

🔹 Location: Copenhagen, Denmark

🔹 Job Type: On-site

🔹 Category: Software Development

🔹 Date Posted: 2025-06-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and executing go-to-market strategies for BriefCam, a leading video analytics solution.
• Crafting compelling messaging and value propositions to connect the solution with the right audiences.
• Collaborating cross-functionally with Product Management, Sales, Customer Insights, and fellow Product Marketers.
• Leading product launches and tracking performance to drive continuous improvement.

ASSUMPTION: This role requires a strategic thinker with strong analytical and communication skills, as well as the ability to collaborate effectively with various teams.

📋 Key Responsibilities

✅ Product Positioning & Go-to-Market: Define and execute data-driven go-to-market strategies aligned with business goals. Craft compelling messaging, value propositions, and use-case narratives tailored to industry segments.

✅ Sales Enablement: Design and deliver effective sales enablement resources, training, and strategies to empower global sales teams. Leverage Solution Selling frameworks to synchronize marketing content with the customer journey.

✅ Market Analysis & Strategy: Leverage customer insights and competitive intelligence to shape marketing and product strategies. Support strategic decision-making through data, analytics, and ongoing market research.

✅ Product Launch Management: Lead cross-functional teams through successful product and feature launches. Develop detailed launch plans with clear KPIs, timelines, and communication strategies.

✅ Cross-Functional Collaboration: Partner with regional marketing teams to ensure global consistency and local relevance. Align messaging and priorities across departments including Sales, Product, and Global Marketing. Act as a liaison and champion for BriefCam within Milestone.

ASSUMPTION: The role requires a high level of collaboration and communication, as well as the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 5+ years in product marketing, preferably in enterprise B2B technology or analytics. Proven track record in go-to-market strategy, sales enablement, and product positioning.

Required Skills:

• Strategic thinking and analytical skills
• Excellent communication and collaboration skills
• Customer obsession and curiosity
• Familiarity with video analytics, AI, or adjacent technologies (a strong plus)
• Experience operating in a global matrix organization (desirable)

Preferred Skills:

• Fluency in additional languages
• Experience with marketing automation tools
• Knowledge of the video surveillance industry

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of the company and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the software development sector in Copenhagen, the estimated salary range is DKK 600,000 - 800,000 per year (approximately EUR 80,000 - 107,000).

Benefits:

• Health insurance and pension plans
• Flexible working hours and remote work options
• Employee discounts and wellness programs
• Opportunities for professional development and growth

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for remote work and overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits and working hours are subject to change and may be influenced by local labor laws and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Milestone Systems is a leading provider of IP Video Management Systems, operating in the software development sector with a focus on video analytics and surveillance solutions.

Company Size: Milestone Systems has over 1,000 employees across development centers and regional offices in more than 25 countries, making it a mid-sized organization with a global presence.

Founded: Milestone Systems was founded in Denmark in 1998 and has since grown to become a world leader in its industry.

Company Description:

• Milestone Systems creates video technology software that helps people understand what they are looking at – in security and beyond.
• The company finds information in video data that people can act on, enabling them to revisit things that happened in the past, see things in real-time, and soon, see things before they actually happen.
• Milestone Systems believes in putting people first and invests in its employees to grow its culture, business, and community.

Company Specialties:

• IP Video Surveillance Software
• Video Management Software
• Video Analytics
• AI-driven solutions

Company Website: www.milestonesys.com

ASSUMPTION: Milestone Systems is a well-established company with a strong focus on innovation and growth, making it an attractive employer for professionals seeking to advance their careers in the software development sector.

📊 Role Analysis

Career Level: This role is a mid-level position within the product marketing function, offering opportunities for growth and advancement within the organization.

Reporting Structure: The Product Marketing Manager for BriefCam will report directly to the Head of Product Marketing and collaborate closely with various teams, including Product Management, Sales, and Global Marketing.

Work Arrangement: This is an on-site position based in Copenhagen, Denmark, with the possibility of remote work and flexible hours.

Growth Opportunities:

• Progression to a senior or management role within the product marketing function
• Expansion into other areas of the business, such as product management or sales
• International assignments or relocation opportunities

ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Milestone Systems' headquarters in Copenhagen is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Banemarksvej 50G, Greater Copenhagen, Denmark DK-2605

Geographic Context:

• Copenhagen is the capital and most populous city of Denmark, with a population of approximately 1.3 million people.
• The city is known for its high quality of life, vibrant culture, and strong focus on sustainability and work-life balance.
• Copenhagen is home to a thriving tech industry, with numerous startups and established companies operating in the city.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Flexible working hours and remote work options may be available.

ASSUMPTION: The location and work environment at Milestone Systems offer a dynamic and engaging setting for professionals seeking to grow their careers in the software development sector.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with a panel of stakeholders
• Final interview with the Head of Product Marketing or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and collaboration abilities
• Industry knowledge and understanding of video analytics
• Cultural fit and alignment with Milestone Systems' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of video analytics and the software development sector
• Showcase your ability to think strategically and solve problems creatively

ATS Keywords: Product Marketing, Go-to-Market Strategy, Sales Enablement, Market Analysis, Product Launch Management, Cross-Functional Collaboration, Video Analytics, AI, Strategic Thinking, Collaboration, Customer Insights, Solution Selling

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare thoroughly for interviews to increase their chances of success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Analytics and data visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools, CRM software, and project management tools is likely to be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Putting people first
• Blazing new trails
• Staying curious
• Pushing the industry standard
• Investing in people

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Data-driven and analytical
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a global, fast-paced environment where you can shape go-to-market strategies and make an impact across industries?
• Are you confident translating technical topics into clear business value for customers and stakeholders?
• Do you enjoy working collaboratively with cross-functional teams to achieve shared goals?

ASSUMPTION: Candidates should assess their fit with Milestone Systems' values and work style to ensure they are a strong match for the company culture and the specific demands of this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, global environment
• Navigating a complex, matrix organization with various stakeholders
• Keeping up with the latest trends and developments in video analytics and AI technologies
• Balancing the need for strategic thinking with the demands of day-to-day tactical tasks

ASSUMPTION: While this role offers numerous opportunities for growth and impact, candidates should be prepared to face challenges and adapt to the dynamic nature of the software development sector.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position offers a higher level of strategic influence and global impact due to the size and reach of Milestone Systems and its BriefCam solution.
• In the software development sector, this role is comparable to other product marketing positions focused on enterprise B2B technology or analytics, with a similar level of responsibility and complexity.
• Career progression in this role may follow a similar path to other product marketing professionals, with opportunities to advance to senior or management roles within the function or expand into other areas of the business.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other opportunities in the software development sector to ensure they are making an informed decision about their career.

📝 Sample Projects

• Developing a go-to-market strategy for a new video analytics feature, including customer segmentation, messaging, and launch planning
• Conducting market research and competitive analysis to inform product positioning and differentiation
• Creating sales enablement materials, such as battle cards, pitch decks, and sales playbooks, to empower global sales teams

ASSUMPTION: These sample projects provide a sense of the types of initiatives the Product Marketing Manager for BriefCam might undertake, but the specific projects and priorities will vary depending on the organization's needs and the individual's strengths.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader product marketing strategy for Milestone Systems and the BriefCam solution?
• What are the key priorities for the first 90 days in this role, and how will success be measured?
• How does Milestone Systems support the professional development and growth of its product marketing team members?
• What is the dynamic like working with the global sales teams, and how can I best support their success?
• How does Milestone Systems approach innovation and staying ahead of the competition in the video analytics space?

ASSUMPTION: Asking thoughtful, well-researched questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the organization's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of video analytics and the software development sector
• Prepare for interviews by researching Milestone Systems, the BriefCam solution, and the specific demands of this role
• Follow up with the hiring manager, Taylor Seidel, after submitting your application to express your interest and reiterate your qualifications
• If you are selected for an interview, be prepared to discuss your strategic thinking, communication, and collaboration skills, as well as your understanding of video analytics and the software development sector

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.