Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Element

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing product-related strategy and working closely with cross-functional teams
• Creating accurate and engaging sales and marketing collateral
• Conducting competitor analysis and turning insights into actionable content
• Managing relationships with analyst houses and identifying opportunities
• Identifying and coordinating Element's presence at relevant industry events

ASSUMPTION: This role requires a proactive and collaborative individual with strong communication skills and a keen interest in technology, preferably with experience in B2B marketing and a fast-paced environment.

📋 Key Responsibilities

✅ Strategy: Actively bridge Product, Sales, Engineering, Customer Success, and Marketing teams to create cohesive product strategies, launches, and go-to-market (GTM) plans

✅ Content Creation: Ownership of developing all product-related collateral for different channels, including webpages, product sheets, brochures, presentations, onboarding documents, blog posts, co-producing videos, and webinars

✅ Competitor Analysis: Lead market analysis programs, turning competitive research and information into actionable insights, tables, and content

✅ Analyst Relations: Lead relationships with analyst houses, identify opportunities with analysts and reports

✅ Events: Identify relevant industry events, handle sponsorship, and coordinate Element's presence

ASSUMPTION: The role may evolve based on the company's growth and changing priorities, requiring adaptability and flexibility from the candidate.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) in B2B marketing, preferably in a fast-paced tech environment

Required Skills:

• Proactive cross-functional collaboration and stakeholder management
• Excellent communication and writing skills with a keen eye for detail
• Natural interest in technology and understanding of open source software
• Ideally, native German speaker based in Germany to help run local marketing events

Preferred Skills:

• Experience with Matrix community or similar open-source projects
• Familiarity with the public sector or government communications industry

ASSUMPTION: While not explicitly stated, proficiency in using marketing tools and platforms is expected for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (AI-estimated, based on role, experience level, and location)

Benefits:

• Flexible working hours and remote work arrangement
• Opportunity to work on open-source software and collaborate with international teams
• Competitive benefits package (details not specified)

Working Hours: Full-time (40 hours per week), with flexible hours and a remote work arrangement

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits package may include health insurance, retirement plans, and other perks common to tech companies.

📌 Applicant Insights

🔍 Company Context

Industry: Element operates in the software development industry, focusing on secure, sovereign, and interoperable communications platforms for government, defense, and public sector organizations.

Company Size: Element is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: Element was founded in 2017 and is headquartered in Chiswick, London, with an additional office in Rennes, France.

Company Description:

• Element develops a secure, sovereign, and interoperable communications platform primarily for government, defense, and public sector organizations.
• The company is committed to open source and builds its platform on top of the open Matrix protocol.
• Element works closely with various organizations, including NATO, the United Nations, and the German Armed Forces, to provide secure communication solutions.

Company Specialties:

• End-to-end encryption
• Secure communications
• Open source
• Instant messaging
• VoIP
• Group chat
• Interoperability
• Secure messenger
• Secure collaboration
• On-premise
• Secure messaging
• Matrix-based
• Decentralized communication
• Digital sovereignty
• Cloud and collaboration

Company Website: element.io

ASSUMPTION: Element's commitment to open source and collaboration with international organizations makes it an attractive workplace for candidates interested in technology, security, and open-source projects.

📊 Role Analysis

Career Level: Mid-level marketing professional with a focus on product marketing and cross-functional collaboration

Reporting Structure: The Product Marketing Manager reports directly to the VP of Marketing and works closely with Product, Engineering, Sales, Customer Success, and Marketing teams.

Work Arrangement: Fully remote, with flexible working hours and the opportunity to work from Element's offices in London or Rennes.

Growth Opportunities:

• Expanding responsibilities as the company grows and enters new markets
• Potential to lead a team or mentor junior marketing professionals
• Opportunities to work on high-impact projects with international organizations

ASSUMPTION: As Element continues to grow and expand its client base, there will be ample opportunities for the Product Marketing Manager to take on more responsibilities and advance their career.

🌍 Location & Work Environment

Office Type: Element has offices in London and Rennes, but this role can be performed remotely from anywhere in the United Kingdom.

Office Location(s): 14 Turnham Green Terrace Mews, Chiswick, London W4 1QQ, GB; 59, Rue Jean Jouvenet, Rennes, Brittany 35200, FR

Geographic Context:

• The United Kingdom offers a vibrant tech industry and a diverse talent pool.
• Remote work allows for a better work-life balance and the opportunity to live in various parts of the country.
• Element's international client base exposes the team to diverse cultures and perspectives.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from home or Element's offices.

ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance and the opportunity to live in various parts of the United Kingdom.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the VP of Marketing
• Final interview with the hiring manager and other team members

Key Assessment Areas:

• Communication and presentation skills
• Understanding of B2B marketing and product marketing
• Interest in technology and open source software
• Cultural fit and alignment with Element's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing and product marketing.
• Demonstrate your understanding of open source software and Element's products in your application materials.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and collaboration abilities.

ATS Keywords: B2B marketing, product marketing, cross-functional collaboration, stakeholder management, communication skills, writing skills, open source software, Matrix community, competitor analysis, analyst relations, event coordination

ASSUMPTION: Element's hiring process is designed to be respectful and give candidates the best chance to show their skills and fit with the company's culture.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Open and collaborative
• Committed to open source
• Focused on security and privacy
• Innovative and adaptable

Work Style:

• Remote-friendly and flexible
• Cross-functional and collaborative
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends in B2B marketing and open source software?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you approach learning new tools and technologies to improve your work?

ASSUMPTION: Element values candidates who are open, collaborative, and committed to open source principles, as well as those who can thrive in a remote and cross-functional work environment.

⚠️ Potential Challenges

• Balancing multiple priorities and stakeholders in a fast-paced environment
• Keeping up with the latest trends and developments in open source software and secure communications
• Managing remote work and maintaining productivity in a distributed team
• Adapting to the unique needs and requirements of government, defense, and public sector clients

ASSUMPTION: The Product Marketing Manager must be proactive, adaptable, and able to manage multiple priorities and stakeholders in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of product marketing and cross-functional collaboration.
• Element's focus on open source software and secure communications sets it apart from other tech companies.
• This role offers the opportunity to work on high-impact projects with international organizations and exposure to diverse cultures and perspectives.

ASSUMPTION: The Product Marketing Manager role at Element is unique and offers a challenging and rewarding experience for the right candidate.

📝 Sample Projects

• Developing a comprehensive product sheet for Element's secure communications platform
• Conducting a competitive analysis of other secure messaging platforms and turning insights into actionable content
• Coordinating Element's presence at a major industry event, including sponsorship, logistics, and on-site representation

ASSUMPTION: The specific projects the Product Marketing Manager works on will vary depending on the company's priorities and client needs.

❓ Key Questions to Ask During Interview

• How does Element support the professional development and growth of its marketing team members?
• Can you describe the dynamic between the Product, Engineering, and Marketing teams at Element?
• How does Element ensure the security and privacy of its clients' data, and how does this impact the marketing team's work?
• What are the most challenging aspects of working with government, defense, and public sector clients, and how does Element address these challenges?
• How does Element foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to Element's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing and product marketing
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and collaboration abilities
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.