Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: SOCi

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Defining and executing product marketing strategies to bring SOCi's solutions to market
• Collaborating cross-functionally with product, sales, marketing, and customer success teams
• Developing positioning, messaging, sales enablement tools, and integrated campaigns
• Leveraging market and competitive intelligence to shape positioning and identify strategic opportunities
• Championing the voice of the customer to inform marketing decisions and drive adoption

ASSUMPTION: This role requires a strategic and hands-on individual who can turn insights into action and strategy into scalable execution.

📋 Key Responsibilities

✅ Drive product go-to-market strategy by building and executing GTM plans for new product launches and feature releases

✅ Craft messaging and positioning that resonates with multi-location customers and translates technical features into compelling benefits

✅ Build sales enablement and field readiness tools, decks, battle cards, and training materials to ensure field teams understand SOCi's products and differentiation

✅ Lead cross-functional collaboration to build integrated campaigns that fuel awareness, demand, and adoption of SOCi's platform

✅ Leverage market and competitive intelligence to stay on top of trends, customer pain points, and competitor movements

✅ Champion the voice of the customer by using qualitative and quantitative insights to deeply understand buyer needs and inform marketing decisions

✅ Optimize lifecycle marketing to drive feature adoption, upsell opportunities, and retention through targeted campaigns and in-product messaging

ASSUMPTION: This role requires a data-driven mindset, strong organizational skills, and the ability to manage multiple projects simultaneously in a fast-paced, agile environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field preferred

Experience: A minimum of 2 years of product marketing experience in the technology sector (B2B/SaaS/Martech) is required

Required Skills:

• Proven success in bringing products to market and driving adoption through strategic messaging and GTM execution
• Experience working cross-functionally with product, sales, and marketing teams
• Data-driven mindset with the ability to identify trends, derive insights, and make recommendations
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
• Comfortable in an agile, fast-paced environment where priorities shift quickly

Preferred Skills:

• Strong grasp of customer personas, buyer journeys, and value-based messaging
• Experience marketing AI-powered or data-driven products
• Familiarity with multi-location marketing or franchise brands
• Exposure to tools like Salesforce, HubSpot, Productboard, Figma, or Asana
• A portfolio of marketing assets or GTM campaigns you've led

ASSUMPTION: Candidates with experience in B2B/SaaS product marketing and a proven track record of driving product adoption will be most successful in this role.

💰 Compensation & Benefits

Salary Range: SOCi expects to pay a base salary in the range of $78,000 - $107,000 USD base plus bonuses/commission. Individual pay is determined by factors such as job-related skills, experience, and relevant education or training.

Benefits:

• Comprehensive benefits package (full-time, non-contract roles only)
• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible work environment (full-time, non-contract roles only)
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs
• Empowering career growth and success

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level product marketing role in the United States. Actual compensation may vary based on the candidate's skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: SOCi operates in the Software Development industry, focusing on AI-powered marketing solutions for multi-location businesses.

Company Size: SOCi is a mid-sized company with 501-1,000 employees, providing a collaborative, dynamic work environment.

Founded: SOCi was founded in 2012 and is headquartered in San Diego, California.

Company Description:

• SOCi is the leader in AI-powered marketing solutions for multi-location businesses
• With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™
• SOCi empowers brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before

Company Specialties:

• Social Media
• Digital Marketing
• SaaS
• Localized Marketing
• Multi-Location Marketing
• Marketing Platform
• Enterprise Marketing Platform
• Local SEO
• Local Listings Management
• Online Reputation Management
• Localized Chatbots
• Integrated Reporting
• Centralized Marketing Platform
• Multi-Location Marketing Platform
• Localized Social Media
• Localized Social Advertising
• Social Listening
• Local Pages
• and Locators

Company Website: www.soci.ai

ASSUMPTION: SOCi's focus on AI-powered marketing solutions and multi-location businesses sets it apart in the industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and career advancement within SOCi's marketing department.

Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and collaborate closely with cross-functional teams, including product, sales, marketing, and customer success.

Work Arrangement: This role is 100% remote, offering flexibility and work-life balance.

Growth Opportunities:

• Potential career progression into senior or leadership roles within SOCi's marketing department
• Expanding responsibilities and impact as SOCi continues to grow and scale its marketing efforts
• Opportunities to work on strategic projects and initiatives that drive business growth and customer success

ASSUMPTION: This role offers a unique opportunity to make a significant impact on SOCi's marketing efforts and contribute to the company's continued growth and success.

🌍 Location & Work Environment

Office Type: Remote (100%)

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a large talent pool and diverse customer base for SOCi's products and services
• Working remotely allows for a flexible work-life balance and the ability to work from anywhere in the United States
• SOCi's remote work environment fosters collaboration and inclusivity among its global team members

Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work asynchronously with team members across different time zones

ASSUMPTION: SOCi's remote work environment offers unique benefits and challenges, requiring strong communication, time management, and self-motivation skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional team members
• Final interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Product marketing experience and achievements
• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Data-driven mindset and analytical skills
• Cultural fit and alignment with SOCi's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to drive product adoption
• Research SOCi's products, customers, and market positioning to demonstrate your understanding of the role and company
• Be prepared to discuss your experience with AI-powered or data-driven products and multi-location marketing
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Product Marketing, B2B, SaaS, Martech, Cross-Functional Collaboration, Data-Driven Mindset, Product Launch, Go-To-Market Strategy, Messaging, Sales Enablement, Market Trends, Competitive Intelligence, Lifecycle Marketing

ASSUMPTION: SOCi's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Productboard
• Figma
• Asana

ASSUMPTION: Familiarity with these tools is preferred but not required. SOCi will provide training and support to help new team members get up to speed quickly.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: SOCi prioritizes understanding and addressing the needs of its customers to drive product innovation and customer success
• Innovative: SOCi fosters a culture of continuous learning, experimentation, and improvement to stay ahead of industry trends and customer expectations
• Collaborative: SOCi encourages cross-functional collaboration and teamwork to drive collective success and achieve common goals

Work Style:

• Agile: SOCi operates in a fast-paced, dynamic environment that requires adaptability, flexibility, and a growth mindset
• Data-driven: SOCi uses data and analytics to inform decision-making, measure performance, and optimize marketing efforts
• Customer-focused: SOCi prioritizes understanding and addressing the needs of its customers to drive product innovation and customer success

Self-Assessment Questions:

• Do you have experience working cross-functionally with product, sales, and marketing teams to drive product adoption and revenue growth?
• Are you comfortable working in an agile, fast-paced environment where priorities shift quickly?
• Do you have a data-driven mindset and the ability to identify trends, derive insights, and make recommendations based on market trends and customer feedback?
• Are you a strong communicator with excellent written and verbal skills, able to collaborate effectively with remote team members across different time zones?
• Do you share SOCi's customer-centric, innovative, and collaborative values, and are you committed to driving collective success and achieving common goals?

ASSUMPTION: SOCi's cultural fit considerations are designed to assess candidates' skills, experience, and alignment with the company's values and work style, ensuring a strong fit for both the role and the organization.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation, time management, and communication skills to maintain productivity and collaboration
• SOCi's fast-paced, agile environment may present challenges for candidates who prefer a more structured or predictable work environment
• The competitive nature of the technology industry may require continuous learning and adaptation to stay ahead of industry trends and customer expectations
• SOCi's focus on AI-powered marketing solutions may require candidates to have experience working with data-driven products and tools

ASSUMPTION: SOCi's potential challenges are designed to help candidates assess their fit for the role and the company, ensuring a successful and fulfilling work experience.

📈 Similar Roles Comparison

• Product Marketing Manager at SOCi vs. Product Marketing Manager at a traditional software company: SOCi's focus on AI-powered marketing solutions and multi-location businesses offers unique opportunities for growth and innovation, while a traditional software company may provide more established processes and structures
• Product Marketing Manager at SOCi vs. Product Marketing Manager at a startup: SOCi's mid-sized company structure offers a balance between the agility and innovation of a startup and the resources and stability of an established organization
• Product Marketing Manager at SOCi vs. Product Marketing Manager at a large enterprise: SOCi's mid-sized company structure provides more opportunities for growth and impact than a large enterprise, while still offering the resources and support needed to drive success

ASSUMPTION: SOCi's similar roles comparison is designed to help candidates understand the unique opportunities and challenges of working at a mid-sized, AI-focused marketing technology company.

📝 Sample Projects

• Developing and executing a go-to-market strategy for SOCi's new AI-powered chatbot solution, driving adoption and revenue growth among multi-location brands
• Collaborating with the product team to define and launch a new feature that addresses a critical customer pain point, resulting in increased customer satisfaction and retention
• Partnering with demand generation and content teams to create a targeted campaign that drives awareness and adoption of SOCi's localized social media advertising solution

ASSUMPTION: SOCi's sample projects are designed to provide candidates with a sense of the types of initiatives they may work on and the impact they can make in the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the marketing department, and how this role fits into the overall organization?
• How does SOCi support the professional growth and development of its marketing team members?
• Can you provide examples of how SOCi has adapted its marketing strategies to address changes in the market or customer needs?
• How does SOCi measure the success of its marketing campaigns and initiatives, and how are these metrics used to inform decision-making and optimize performance?
• Can you describe the company's approach to work-life balance and employee well-being, particularly for remote team members?

ASSUMPTION: SOCi's key questions to ask during the interview are designed to help candidates assess their fit for the role and the company, ensuring a successful and fulfilling work experience.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to drive product adoption
• Research SOCi's products, customers, and market positioning to demonstrate your understanding of the role and company
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.