📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Daxko
🔹 Location: Birmingham, Alabama, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving market intelligence, strategy, and positioning to shape brand and product success
- Conducting deep research into industry trends, competitors, and target audiences
- Developing and executing annual intelligence strategies for market leadership
- Collaborating cross-functionally with teams to align marketing, sales, and product goals
- Championing the health, fitness, and wellness market to expand Daxko's influence and leadership
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in driving market insights and strategies.
📋 Key Responsibilities
✅ Be the market expert by diving deep into industry trends, competitors, influencers, and target audiences
✅ Shape winning strategies by developing and executing annual intelligence strategies
✅ Deliver insight-driven marketing by providing brand managers and stakeholders with data-backed research, insights, and trends
✅ Support high-impact initiatives by leading marketing strategy and go-to-market efforts for key partnerships, corporate offerings, and Daxko Exchange
✅ Inform leadership decisions by creating compelling assets and contributing to reporting for the Board of Directors and Senior Leadership Team
✅ Craft strategies that WOW by developing persuasive proposals and initiatives that captivate the market and elevate Daxko's brand presence
✅ Foster cross-functional collaboration by working seamlessly with teams across the organization to ensure marketing, sales, and product goals are perfectly aligned
✅ Maximize growth opportunities by planning and coordinating cross-product strategies to effectively market and sell additional solutions in alignment with company goals
✅ Champion the industry by bringing passion and energy to the fitness, health, and wellness market, helping expand Daxko's influence and leadership
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple priorities and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (preferred)
Experience: 5+ years of experience in marketing, with a strong focus on strategy planning and brand management
Required Skills:
- Exceptional communication and storytelling skills (written and verbal)
- Strong analytical and problem-solving abilities with a keen attention to detail
- Proficiency in Salesforce and understanding of market research concepts (JTBD/ODI methodology preferred)
- Ability to thrive in a high-paced, dynamic work environment while managing multiple priorities
Preferred Skills:
- Experience in health & wellness technology or SaaS
- Prior exposure to corporate partnerships and strategic GTM efforts
ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $114,000 - $169,000 per year. The actual salary may vary based on skills, experience, and other factors. Daxko reserves the upper half of the compensation bands for internal growth.
Benefits:
- Flexible paid time off
- Affordable health, dental, and vision insurance options
- Monthly fitness reimbursement
- 401(k) matching
- New-Parent Paid Leave
- Casual work environments
- Remote work
Working Hours: Full-time, typically 40 hours per week. Daxko offers flexible work arrangements, including remote work options.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role with 5-10 years of experience. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on health and wellness technology solutions for fitness and wellness facilities
Company Size: Medium (501-1,000 employees). Daxko offers a collaborative and dynamic work environment with ample opportunities for growth and learning.
Founded: 1998. Daxko has over two decades of experience in the health and wellness industry, serving over 19,000 fitness and wellness centers worldwide.
Company Description:
- Daxko powers wellness to improve lives, providing software solutions for health and wellness facilities to operate efficiently and engage their members
- The company serves a wide range of organizations, from neighborhood yoga studios to national franchises and YMCAs, helping them enhance member experiences and operational efficiency
- Daxko's mission is to empower fitness entrepreneurs, business leaders, and community champions by delivering seamless member experiences and promoting wellness worldwide
Company Specialties:
- Software development for fitness and wellness facilities
- Member management and engagement solutions
- Operational efficiency and automation tools
- Corporate partnerships and strategic GTM efforts
Company Website: http://www.daxko.com
ASSUMPTION: Daxko's focus on health and wellness technology makes it an attractive employer for candidates interested in the fitness industry and SaaS solutions.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the marketing department and the broader organization.
Reporting Structure: The Product Marketing Manager reports directly to the Senior Director of Marketing and works closely with cross-functional teams, including sales, product, and brand management.
Work Arrangement: Remote OK. Daxko offers flexible work arrangements, including remote work options and a casual work environment.
Growth Opportunities:
- Advancement to a senior or director-level role within the marketing department
- Expansion into other areas of the business, such as sales or product management
- Leadership opportunities within the broader health and wellness industry
ASSUMPTION: This role provides ample opportunities for professional growth and development, both within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid. Daxko's headquarters is located in Birmingham, Alabama, with additional offices in Highlands Ranch, Colorado; Sugar Land, Texas; Bannockburn, Illinois; and Noida, India. The company offers remote work options and flexible work arrangements.
Office Location(s): 600 University Park Place, Birmingham, AL 35209, US
Geographic Context:
- Birmingham, Alabama, is a mid-sized city with a growing tech industry and a vibrant cultural scene
- The city offers a relatively low cost of living compared to other major metropolitan areas in the United States
- Birmingham has a diverse range of neighborhoods and communities, providing ample housing options for employees
Work Schedule: Full-time, typically 40 hours per week. Daxko offers flexible work arrangements, including remote work options and a casual work environment.
ASSUMPTION: Birmingham, Alabama, offers a desirable work-life balance, with a relatively low cost of living and a vibrant cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and other stakeholders
- Final interview with the Senior Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Market research and analysis skills
- Strategic thinking and planning abilities
- Communication and storytelling skills
- Collaboration and cross-functional teamwork
- Alignment with Daxko's mission and values
Application Tips:
- Highlight relevant market research and strategic planning experience in your resume
- Tailor your cover letter to demonstrate your passion for the health and wellness industry and your alignment with Daxko's mission
- Prepare examples of your market research, analysis, and strategic planning work to discuss during the interview
- Research Daxko's competitors and industry trends to showcase your market expertise
ATS Keywords: Market research, strategic planning, brand management, communication, storytelling, analytical skills, problem-solving, Salesforce, health and wellness, SaaS, corporate partnerships, GTM strategy
ASSUMPTION: Daxko's interview process focuses on assessing candidates' market research, strategic thinking, and communication skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Salesforce
- Market research tools (e.g., SurveyMonkey, Google Forms)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's unique skill set and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Daxko prioritizes the needs and success of its customers
- Innovation: The company encourages creativity, continuous learning, and improvement
- Integrity: Daxko values honesty, transparency, and ethical behavior in all aspects of its operations
- Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect
- Accountability: Daxko holds its team members responsible for their actions and decisions, promoting a culture of ownership and responsibility
Work Style:
- Dynamic and fast-paced: Daxko operates in a rapidly changing environment, requiring team members to be adaptable and responsive
- Data-driven: The company relies on data and analytics to inform decision-making and strategy
- Cross-functional: Daxko encourages collaboration and communication across departments and teams
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and market research best practices?
- Can you provide an example of a time when you developed and executed a successful market research project?
- How do you balance creativity with data-driven decision-making in your marketing strategies?
ASSUMPTION: Daxko values candidates who are passionate about the health and wellness industry, data-driven, and collaborative team players.
⚠️ Potential Challenges
- The role may require frequent travel to attend industry events, conferences, and client meetings
- The fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work setting
- The role may require working with multiple stakeholders, including internal teams and external partners, which can be complex and time-consuming
- The competitive nature of the health and wellness industry may present challenges in maintaining market leadership and driving growth
ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Brand Manager: Both roles focus on brand strategy and positioning, but the Product Marketing Manager role is more focused on market research and data-driven decision-making, while the Brand Manager role may be more focused on creative execution and brand identity
- Industry-specific context: The health and wellness industry is highly competitive and dynamic, with a strong focus on innovation and customer experience
- Career path comparison: The Product Marketing Manager role can serve as a stepping stone to senior marketing roles, such as Senior Marketing Manager or Vice President of Marketing, or to general management roles within the health and wellness industry
ASSUMPTION: The Product Marketing Manager role at Daxko offers a unique opportunity to drive market strategy and positioning within the health and wellness industry, with ample opportunities for growth and development.
📝 Sample Projects
- Conducting a comprehensive market analysis to identify trends, gaps, and opportunities in the health and wellness industry
- Developing and executing a go-to-market strategy for a new product or service offering, including market segmentation, positioning, and messaging
- Creating a competitive landscape analysis to assess Daxko's market position and identify opportunities for differentiation and growth
ASSUMPTION: These sample projects demonstrate the strategic and analytical nature of the Product Marketing Manager role at Daxko.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to market research and data-driven decision-making?
- How does the marketing team collaborate with other departments, such as sales and product management?
- What are the most significant challenges facing the health and wellness industry, and how does Daxko plan to address them?
- How does Daxko support the professional growth and development of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions will help candidates better understand Daxko's culture, values, and approach to market strategy and positioning.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your market research, strategic planning, and communication skills, as well as any relevant experience in the health and wellness industry or SaaS
- Write a cover letter that demonstrates your passion for the health and wellness industry and your alignment with Daxko's mission and values
- Prepare examples of your market research, analysis, and strategic planning work to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
