📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Placer.ai
🔹 Location: Ramat Gan, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Supporting new product launches with clear customer-facing positioning and messaging
- Creating and maintaining high-impact marketing assets to drive engagement and adoption
- Collaborating cross-functionally to shape product communication based on customer feedback and market needs
- Establishing clear KPIs and regularly reporting on performance to optimize campaigns and inform future initiatives
ASSUMPTION: This role requires a strong focus on writing, cross-functional collaboration, and data-driven decision making. The ideal candidate will have experience in B2B SaaS product marketing and be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Support new product launches by crafting clear customer-facing positioning and messaging that drives awareness, engagement, and education around new features
✅ Create and maintain high-impact marketing assets, including one-pagers, presentations, and videos, that articulate product value and support adoption across key audiences
✅ Partner with Product to develop feature-specific microcopy that effectively communicates key components and enhances user understanding
✅ Develop user-friendly knowledge base and Academy articles that guide users through feature functionality, usage, and underlying data methodologies
✅ Generate segmented in-product messages and emails aimed at different verticals and accounts to increase awareness and adoption
✅ Collaborate cross-functionally to shape product communication based on customer feedback and market needs
✅ Establish clear KPIs and regularly report on performance, using data to measure impact, optimize campaigns, and inform future product marketing initiatives
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, it is assumed that the role may also involve other tasks related to product marketing, such as market research, competitive analysis, and event planning, depending on the company's specific needs.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or a related discipline, Master’s preferred
Experience: 3+ years of experience in a Product Marketing role, preferably at a B2B SaaS company
Required Skills:
- Native English speaker - A MUST
- Stellar writing skills, with the ability to distill complex, technical concepts into concise, jargon-free language that both educates and persuades
- Ability to juggle multiple projects while effectively prioritizing and managing time to address multiple responsibilities within a fast-paced, dynamic environment
- Proven track record of contributing to successful product launches
- Demonstrated ability to collaborate effectively with different teams, including Product, Solutions Engineering, Customer Success, Sales, Operations, and others
- Excellent project management skills
- Attention to detail
- Data-driven, analytical approach to problem-solving
- Deep curiosity and customer empathy
- Mastery of Google Workspace, including Gmail, Google Slides, and Google Sheets
Preferred Skills:
- Experience using Figma, Skilljar, Hubspot, Salesforce, Highspot, Appcues, and/or Monday would be a big plus
- Experience working with global, distributed teams is desirable
ASSUMPTION: While the job description lists specific required and preferred skills, it is assumed that candidates with a strong background in product marketing and a willingness to learn and adapt in a fast-paced environment may also be considered.
💰 Compensation & Benefits
Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is $80,000 - $120,000 USD per year. This estimate is inclusive of the location in Israel and the experience level required.
Benefits:
- Competitive salary
- Excellent benefits
- Fully remote
Working Hours: Full-time, with a flexible schedule that may vary depending on the team's needs and time zones
ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles in Israel. However, the actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on location analytics and data-driven decision-making for businesses with a stake in the physical world
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2018, with a short but impressive history of growth and success in the location analytics market
Company Description:
- Placer.ai is the most advanced location analytics platform, empowering professionals in retail, commercial real estate, hospitality, economic development, and more to understand and maximize their offline activities
- The company offers instant visibility into almost any location in the U.S., with a blue ocean market of more than $100B and a privacy-first business model
- Placer.ai has grown exponentially over the past 6 years, counting more than 4,000+ paying customers, including many Fortune 500 companies
Company Specialties:
- Location analytics
- Data-driven decision-making
- Privacy-first business model
- Cross-functional collaboration
Company Website: placer.ai
ASSUMPTION: Placer.ai's focus on privacy-first data practices and its innovative approach to location analytics set it apart in the market. Candidates should be comfortable working with data and have a strong commitment to ethical data practices.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Product, Solutions Engineering, Customer Success, Sales, and Operations
Work Arrangement: Fully remote, with the opportunity to work with and learn from top-notch talent across the globe
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the successful candidate to take on more responsibility and advance their career within the marketing department or the organization as a whole
- The dynamic and fast-paced nature of the role may also present opportunities for the candidate to gain experience in new areas and develop new skills
ASSUMPTION: The growth opportunities listed above are based on the company's history of growth and expansion. However, the actual opportunities available to the successful candidate may vary depending on the company's specific needs and the candidate's performance in the role.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required for this role
Office Location(s): N/A
Geographic Context:
- Ramat Gan is a city in the Tel Aviv District of Israel, located just east of Tel Aviv
- The city is known for its vibrant business environment and is home to many international companies and startups
- Israel is a multicultural country with a diverse range of industries and opportunities for professionals
Work Schedule: Full-time, with a flexible schedule that may vary depending on the team's needs and time zones
ASSUMPTION: While the role is fully remote, the successful candidate should be comfortable working in a global, distributed team environment and be willing to adapt to different time zones and cultural norms.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Writing skills and ability to distill complex concepts
- Cross-functional collaboration and teamwork
- Data-driven decision-making and analytical skills
- Adaptability and comfort in a fast-paced, dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your writing skills and how you have used them to achieve success in previous roles
- Demonstrate your understanding of the company's mission and values, and how your personal values align with those of the organization
ATS Keywords: Product Marketing, B2B SaaS, Writing Skills, Project Management, Collaboration, Data-Driven, Analytical Skills, Customer Empathy, Google Workspace, Figma, Hubspot, Salesforce, Highspot, Appcues, Monday
ASSUMPTION: The interview process for this role may vary depending on the company's specific needs and the candidate's qualifications. However, the typical process outlined above provides a general overview of what candidates can expect.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Slides, Google Sheets)
- Figma (for design and prototyping)
- Hubspot (for marketing automation and CRM)
- Salesforce (for customer relationship management)
- Highspot (for sales enablement)
- Appcues (for in-app messaging)
- Monday (for project management)
ASSUMPTION: The tools and technologies listed above are based on the job description and the company's website. However, the successful candidate may be required to use additional tools or technologies depending on the company's specific needs and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Placer.ai values innovation and encourages employees to think creatively and challenge the status quo
- Collaboration: The company fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional collaboration
- Customer-centric: Placer.ai is committed to understanding and meeting the needs of its customers, with a focus on providing value and driving results
Work Style:
- Dynamic and fast-paced: The company operates in a fast-paced, dynamic environment, with a strong emphasis on adaptability and agility
- Global and distributed: Placer.ai is a global company with a distributed workforce, requiring employees to be comfortable working in a remote and multicultural environment
- Data-driven: The company values data-driven decision-making and encourages employees to use data to inform their work and drive results
Self-Assessment Questions:
- Do you have a strong commitment to ethical data practices and a deep understanding of privacy-first data practices?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have a strong commitment to customer-centricity and a deep understanding of the needs of Placer.ai's customers?
ASSUMPTION: The cultural fit considerations listed above are based on the company's website and the job description. However, the actual values and work style of the company may vary depending on the specific team and department the successful candidate joins.
⚠️ Potential Challenges
- The role may require the successful candidate to work with complex, technical concepts and distill them into clear, concise language for a non-technical audience
- The fast-paced, dynamic nature of the role may present challenges in terms of prioritizing and managing multiple projects and deadlines
- The role may require the successful candidate to work with global, distributed teams, presenting challenges in terms of communication and collaboration across time zones
- The role may require the successful candidate to work with sensitive data and maintain strict confidentiality and ethical standards
ASSUMPTION: The potential challenges listed above are based on the job description and the company's website. However, the actual challenges faced by the successful candidate may vary depending on the company's specific needs and the role's requirements.
📈 Similar Roles Comparison
- Compared to similar roles in the industry, this role places a greater emphasis on writing and communication skills, with a strong focus on distilling complex, technical concepts into clear, concise language
- The role requires a strong commitment to data-driven decision-making and a deep understanding of privacy-first data practices
- The role offers opportunities for growth and advancement within the company, with a focus on developing new skills and taking on new challenges
ASSUMPTION: The comparison points listed above are based on industry standards and the company's website. However, the actual comparison points may vary depending on the specific role and the company's specific needs.
📝 Sample Projects
- Developing a comprehensive knowledge base and Academy articles for a new product launch, including feature functionality, usage, and underlying data methodologies
- Creating a series of segmented in-product messages and emails aimed at different verticals and accounts to increase awareness and adoption of a new feature
- Collaborating with cross-functional teams to develop a comprehensive product communication strategy for a new product launch, including positioning, messaging, and marketing assets
ASSUMPTION: The sample projects listed above are based on the job description and the company's website. However, the actual projects undertaken by the successful candidate may vary depending on the company's specific needs and the role's requirements.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data privacy and ethical data practices?
- How does the company support work-life balance for remote employees?
- Can you provide an example of a successful product launch at the company, and what role did product marketing play in that launch?
- How does the company approach cross-functional collaboration and teamwork, particularly between marketing and other departments?
- What opportunities are there for growth and advancement within the company, particularly for someone in a mid-level role?
ASSUMPTION: The key questions listed above are based on the job description and the company's website. However, the actual questions asked by the successful candidate may vary depending on their specific interests and the company's specific needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Placer.ai careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your writing skills and any experience you have working with data and cross-functional teams
- Prepare for your interview by researching the company's mission, values, and approach to data privacy and ethical data practices
- Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
