📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: TELUS Agriculture & Consumer Goods
🔹 Location: Toronto, Ontario, Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 3-5+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Leading the product marketing team for Agriculture software tools and services
- Developing go-to-market strategies and articulating unique value propositions
- Collaborating with cross-functional teams to understand market needs and create impactful sales materials
- Monitoring and analyzing key performance metrics to measure success of product marketing efforts
ASSUMPTION: This role requires a strong understanding of the agriculture software industry and excellent communication skills to effectively convey ideas across various formats.
📋 Key Responsibilities
✅ Lead cross-functional GTM strategy, planning, and execution for the launch of new features and capabilities, or new product introductions
✅ Collaborate with product management, engineering, and sales teams to articulate product roadmaps, features, and define pricing strategies
✅ Partner with the market research team to identify customer needs, market trends, and competitive landscape. Create battle cards and other materials for sales and other internal teams to foster broad understanding of market assessment information
✅ Develop and maintain a deep understanding of our target audience, their pain points, and their buying behaviors
✅ Develop relevant and impactful value propositions, messaging, and sales collateral to increase and deepen knowledge of your portfolio, including competitive differentiation, and pipeline development.
✅ Support sales and customer requests for content, customer presentations (acquisition, renewals, partnership growth opportunities, RFx's, etc.)
✅ Depending on capital investment in your portfolio of products, develop and execute a plan along with our sales training team to effectively merchandise and elevate the selling of your products.
✅ Collaborate with the customer marketing team to ensure product positioning is instilled throughout lead generation campaigns and conversion strategies
✅ Monitor and analyze key performance metrics to measure success of product marketing efforts
✅ Stay up-to-date with industry trends, emerging technologies, and best practices in the consumer goods space
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to coordinate multiple projects and manage timelines, resources, and stakeholder expectations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years of experience in SaaS, agriculture, or telecommunications, with a focus on product marketing
Required Skills:
- Strong communication skills - Effectively convey ideas across written, verbal, and presentation formats
- Market research abilities - Conduct and analyze market trends, competitor analysis, and customer insights to inform strategy
- In-depth understanding of the product - Maintain comprehensive knowledge of product features, benefits, and competitive advantages
- Customer empathy - Demonstrate strong understanding of customer needs, pain points, and expectations
- Collaborative teamwork - Work effectively across departments, contributing to and leading cross-functional initiatives
- Project management skills - Successfully coordinate multiple projects while managing timelines, resources, and stakeholder expectations
- Quick learning and adaptability - Rapidly grasp new concepts and adjust strategies in response to market changes
- Ability to translate complex information - Transform technical product details into clear, compelling messaging tailored to various audience segments, from technical experts to general consumers
Preferred Skills:
- Experience in the agriculture software industry
- Fluency in French or Spanish
ASSUMPTION: While not explicitly stated, experience in the agriculture software industry and fluency in additional languages may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $140,000 CAD per year (Based on industry standards for a Product Marketing Manager with 3-5 years of experience in the Toronto area)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Employee stock purchase plan
- Generous time off policies
- Employee discounts on TELUS products and services
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for a Product Marketing Manager with the required experience level in the Toronto area. Benefits and working hours are based on typical TELUS employee benefits and work arrangements.
📌 Applicant Insights
🔍 Company Context
Industry: TELUS Agriculture & Consumer Goods operates in the IT Services and IT Consulting industry, focusing on creating better producer-to-consumer outcomes through digital solutions and data insights.
Company Size: TELUS Agriculture & Consumer Goods has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: TELUS Agriculture & Consumer Goods is a division of TELUS Communications, which was founded in 1999.
Company Description:
- TELUS Agriculture & Consumer Goods is creating a unified, trusted, and sustainable value chain to enable efficient production and logistics outcomes while lowering the environmental impact.
- The company delivers actionable digital solutions and data insights that connect global supply chains, improving the safety, quality, and sustainability of food and consumer goods.
- TELUS Agriculture & Consumer Goods is committed to fostering an inclusive culture that embraces diversity and enables remarkable human outcomes.
Company Specialties:
- Analytics and Data Management
- Trade Promotion Management
- Retail Execution
- Supply Chain Management
- Order Management
- Sales Management
- Business Processes
- Market Intelligence and Insights
- Food Quality, Safety, and Compliance
- Recordkeeping
- Production Optimization
- Financial Management
- Integrated IoT
Company Website: http://telus.com/agcg
ASSUMPTION: TELUS Agriculture & Consumer Goods is a division of TELUS Communications, which was founded in 1999. The company specializes in various aspects of the agriculture and consumer goods industry, focusing on digital solutions and data insights to improve efficiency and sustainability.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring 3-5 years of experience in product marketing, with opportunities for growth and advancement within the company.
Reporting Structure: The Product Marketing Manager reports directly to the Director of Marketing & Revenue Operations and oversees a team of product marketers.
Work Arrangement: This role is remote, with the option to work from anywhere in Canada.
Growth Opportunities:
- Advancement to a senior or director-level role within the marketing department
- Expansion of responsibilities to include additional product lines or regions
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Remote work environment with the option to work from anywhere in Canada
Office Location(s): Toronto, Ontario, Canada (Remote)
Geographic Context:
- Toronto is the capital city of Ontario and the largest city in Canada, with a diverse and multicultural population
- The city is known for its vibrant arts and culture scene, as well as its numerous parks and green spaces
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The remote work environment allows for a flexible work schedule and the opportunity to work from anywhere in Canada.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing & revenue operations
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to convey complex information
- Market research abilities and strategic thinking
- Understanding of the agriculture software industry and relevant products
- Customer empathy and ability to create compelling value propositions
- Collaborative teamwork and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the agriculture software industry and the specific products offered by TELUS Agriculture & Consumer Goods
- Showcase your ability to create compelling value propositions and communicate complex information effectively
- Prepare questions to ask during the interview to demonstrate your interest in the role and the company
ATS Keywords: Product Marketing, Agriculture Software, Go-To-Market Strategy, Market Research, Customer Empathy, Collaborative Teamwork, Project Management
ASSUMPTION: The application process for this role is typical for a mid-sized company, with a focus on assessing communication skills, market research abilities, and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Market research tools (e.g., Google Trends, SEMrush)
ASSUMPTION: The tools and technologies required for this role are standard for a product marketing position in a mid-sized company, with a focus on Microsoft Office Suite, CRM, marketing automation, project management, and market research tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Empowerment
- Accountability
- Sustainability
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on driving organic growth and revenue
- Committed to fostering an inclusive culture
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving organic growth and revenue through innovative marketing strategies?
- Do you embrace a culture of innovation, integrity, empowerment, accountability, and sustainability?
ASSUMPTION: TELUS Agriculture & Consumer Goods values a collaborative, fast-paced work environment that fosters innovation, integrity, empowerment, accountability, and sustainability. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working remotely and maintaining effective communication with team members
- Keeping up with industry trends and emerging technologies in the consumer goods space
- Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution
ASSUMPTION: These challenges are common to mid-sized companies and can be mitigated through effective project management, communication, and time management skills.
📈 Similar Roles Comparison
- Product Marketing Manager (Agriculture Software) vs. Product Marketing Manager (Consumer Goods)
- This role focuses on agriculture software tools and services, while a Product Marketing Manager (Consumer Goods) role would focus on consumer-facing products
- The target audience and market landscape for this role are specific to the agriculture industry, while a Product Marketing Manager (Consumer Goods) role would have a broader consumer focus
- The skills and experience required for this role are more specialized in agriculture software, while a Product Marketing Manager (Consumer Goods) role would require more general consumer goods industry knowledge
- Product Marketing Manager (Mid-Career) vs. Senior/ Director-Level Product Marketing Manager
- This role is at the mid-career level, requiring 3-5 years of experience, while senior or director-level roles would require 7+ years of experience
- Mid-career roles focus on tactical execution and contributing to cross-functional initiatives, while senior or director-level roles involve strategic planning and leadership
- Mid-career roles offer opportunities for growth and advancement within the company, while senior or director-level roles may have more limited growth potential
- Product Marketing Manager (Remote) vs. On-Site Product Marketing Manager
- This role is remote, allowing for flexible work arrangements and the opportunity to work from anywhere in Canada
- On-site roles require regular physical presence in the office and may have more structured work hours
- Remote roles may offer more flexibility and work-life balance, while on-site roles may provide more opportunities for in-person collaboration and networking
ASSUMPTION: These comparisons highlight the unique aspects of this role and provide context for similar roles within the industry and the company.
📝 Sample Projects
- Developing a go-to-market strategy for a new feature release, including market research, value proposition creation, and sales collateral development
- Conducting a competitive analysis and creating battle cards to differentiate TELUS Agriculture & Consumer Goods products in the market
- Creating a customer presentation for an acquisition, renewal, or partnership growth opportunity, tailored to the specific customer's pain points and needs
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on market research, strategic planning, and tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the marketing department collaborate with other departments, such as sales, product, and engineering?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TELUS Agriculture & Consumer Goods support the growth and development of its employees?
- What are the key challenges facing the agriculture software industry, and how does TELUS Agriculture & Consumer Goods differentiate itself in the market?
ASSUMPTION: These questions demonstrate your interest in the role and the company, while also providing valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of the agriculture software industry and your ability to create compelling value propositions
- Prepare questions to ask during the interview to demonstrate your interest in the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
