Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Suno

🔹 Location: Boston, MA, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting in-depth market research to uncover insights about various audiences and inform product strategies.
• Serving as the voice of the customer with internal teams.
• Crafting compelling and differentiated product positioning and messaging.
• Building and leading cross-functional go-to-market strategies for key product releases.
• Collaborating with cross-functional teams to ensure effective execution of launch, adoption, and engagement plans.
• Tracking product performance, gathering feedback, and identifying opportunities for improvement.
• Crafting external-facing marketing campaigns and programs to drive awareness of Suno and its product innovations.

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to work effectively in a dynamic, fast-paced environment. The ideal candidate will have a deep understanding and love of music and music creation.

📋 Key Responsibilities

✅ Conduct in-depth market research to uncover insights about various audiences and inform product strategies, use cases, positioning, and go-to-market plans.

✅ Serve as the voice of the customer with internal teams, ensuring customer needs and preferences are considered in product development and marketing efforts.

✅ Craft compelling and differentiated product positioning and messaging that helps audiences understand the value of Suno and its products.

✅ Build and lead cross-functional go-to-market strategies for key product releases, coordinating with Product Management, Marketing, and other relevant teams.

✅ Collaborate with cross-functional teams to ensure effective execution of launch, adoption, and engagement plans, leading by influence to drive results.

✅ Track product performance, gather feedback from the community, analyze behavior, and identify opportunities for product and marketing improvements.

✅ Craft external-facing marketing campaigns and programs to drive awareness of Suno and its product innovations, aligning with overall marketing strategy and objectives.

ASSUMPTION: This role requires a strong ability to use insights to frame recommendations, make data-driven decisions, and effectively communicate findings to stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, strategy, business, communications, or equivalent experience.

Experience: 10+ years of product marketing experience, with prior direct responsibility for developing and coordinating insights-led, impactful go-to-market campaigns.

Required Skills:

• Proven success developing and launching insights-driven, global go-to-market, product adoption, and awareness campaigns.
• Deep understanding and love of music and music creation.
• Highly data-driven, with strong ability to use insights to frame recommendations.
• Advanced decision-making skills with proven ability to lead, influence, align, and inspire teams, including those who are not direct reports.
• Strategic thinker who also drives forward tactical execution.
• Attention to detail and strong follow-through.
• Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment.
• Excellent communication skills with the ability to adapt and work effectively with a team.

Preferred Skills:

• Experience working with AI-driven products or services.
• Familiarity with the music industry and trends.
• Proficiency in using marketing automation tools and analytics platforms.

ASSUMPTION: Candidates with experience in AI, the music industry, or marketing automation tools may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $160,000 - $200,000 per year (based on industry standards for a Product Marketing Manager with 10+ years of experience in the Boston area)

Benefits:

• Healthcare for you and your dependents, with vision and dental
• 401k with match
• Generous commuter benefit
• Flexible PTO

Working Hours: Full-time position, with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM EST). Occasional evenings and weekends may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Boston area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to Medium-sized company, offering a dynamic and agile work environment with ample opportunities for growth and impact.)

Founded: 2022 (Relatively new company, with a strong focus on innovation and disruption in the music industry.)

Company Description:

• Suno is building a future where anyone can make music, breaking barriers between users and the songs they dream of making, with no instrument needed, just imagination.
• The company is a team of musicians and AI experts, including alumni from Spotify, TikTok, Meta, and Kensho.
• Suno celebrates music and experimenting with sound, with a company culture that reflects this passion.

Company Specialties:

• AI-driven music creation
• Music technology
• Product innovation

Company Website: https://suno.com/

ASSUMPTION: Suno's focus on AI and music creation makes it an exciting and innovative place to work, with a strong emphasis on creativity and technological advancement.

📊 Role Analysis

Career Level: Mid to Senior-level position, with significant responsibility and influence over product marketing strategies and campaigns.

Reporting Structure: This role will report directly to the Head of Marketing or a similar executive, working closely with cross-functional teams, including Product Management, Marketing, and other relevant departments.

Work Arrangement: On-site, with the possibility of occasional remote work for qualified candidates. The role requires regular on-site presence for collaboration and coordination with internal teams.

Growth Opportunities:

• As a growing company, Suno offers ample opportunities for career advancement and professional development.
• This role provides the chance to make a significant impact on the company's success and growth.
• Potential career paths include advancement to a Director or Vice President of Marketing role, or transitioning to a similar role in a larger organization.

ASSUMPTION: The dynamic and fast-paced nature of Suno's business environment offers numerous opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Creative and collaborative office space, designed to foster innovation and teamwork.

Office Location(s): Cambridge, MA (with the possibility of occasional remote work for qualified candidates)

Geographic Context:

• Cambridge, MA, is a vibrant and innovative city, home to numerous tech startups and established companies in the technology and biotechnology sectors.
• The area offers a rich cultural scene, with numerous museums, art galleries, and music venues.
• Cambridge is located just across the Charles River from Boston, providing easy access to the city's amenities and attractions.

Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:00 PM EST), with occasional evenings and weekends required to meet project deadlines.

ASSUMPTION: The office environment at Suno is designed to be creative, collaborative, and inspiring, with a strong emphasis on music and sound experimentation.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume review
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional team members
• Final interview with the Head of Marketing or a similar executive
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven decision-making and analytical skills
• Communication and presentation skills
• Cultural fit and alignment with Suno's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on product marketing, market research, and campaign development.
• Demonstrate your understanding of Suno's mission and the music creation industry in your application materials.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively in a dynamic environment.
• Showcase your passion for music and creativity in your application and interview responses.

ATS Keywords: Product Marketing, Market Research, Product Strategy, Positioning, Go-to-Market, Campaign Development, Music Creation, AI, Data Analysis, Team Leadership, Attention to Detail, Growth Mindset

ASSUMPTION: Suno's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a strong emphasis on their ability to drive impactful marketing campaigns and contribute to the company's success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Analytics platforms (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• AI-driven music creation tools (e.g., Suno's proprietary platform)

ASSUMPTION: Familiarity with marketing automation tools, analytics platforms, and project management tools is preferred, but not required. Candidates with experience working with AI-driven products or services may have an advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Suno values creativity, experimentation, and pushing the boundaries of what's possible in music creation.
• Collaboration: Suno fosters a collaborative work environment, where team members support and learn from one another to achieve common goals.
• Customer-centricity: Suno prioritizes understanding and meeting the needs of its users, with a focus on creating intuitive and accessible music creation experiences.

Work Style:

• Dynamic and fast-paced: Suno operates in a rapidly changing environment, requiring team members to be adaptable, proactive, and comfortable with ambiguity.
• Creative and experimental: Suno encourages team members to think outside the box, take risks, and explore new ideas in their work.
• Data-driven: Suno values data-informed decision-making and uses insights to guide product development and marketing strategies.

Self-Assessment Questions:

• How do you approach defining and articulating the value of groundbreaking products in a new category?
• Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
• How do you balance strategic thinking with tactical execution in your work? Provide an example from a previous role.

ASSUMPTION: Suno values candidates who are creative, adaptable, and data-driven, with a strong passion for music and a commitment to driving innovation in the music creation industry.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with frequent changes and priorities
• Balancing multiple projects and stakeholders, often with competing priorities and deadlines
• Adapting to a growing and evolving company, with changes in team structure and responsibilities
• Managing a workload that may require occasional evenings and weekends to meet project deadlines

ASSUMPTION: These challenges are inherent to working in a growing, innovative company and can be managed effectively by candidates who are adaptable, proactive, and comfortable with ambiguity.

📈 Similar Roles Comparison

• Product Marketing Manager (Suno) vs. Senior Product Marketing Manager (Established Tech Company): The Suno role offers more responsibility and influence, with the opportunity to make a significant impact on the company's growth and success. However, it may also require more adaptability and flexibility in a fast-paced, dynamic environment.
• Product Marketing Manager (Suno) vs. Product Marketing Manager (Music Industry): The Suno role focuses on AI-driven music creation, offering a unique blend of technology and creativity. In contrast, a role in the music industry may be more focused on traditional marketing channels and promotional strategies.
• Product Marketing Manager (Suno) vs. Career Path to Director/VP of Marketing: This role provides an opportunity to develop and demonstrate the skills and experience required for advancement to a Director or Vice President of Marketing role in the future.

ASSUMPTION: The Suno role offers a unique blend of innovation, creativity, and responsibility, with the potential for significant growth and impact in the music creation industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-driven music creation feature, including market research, positioning, messaging, and launch planning.
• Conducting user interviews and surveys to gather insights about user needs, preferences, and pain points, and using these insights to inform product development and marketing strategies.
• Analyzing product performance data to identify trends, opportunities, and areas for improvement, and developing data-driven recommendations to optimize product adoption and engagement.

ASSUMPTION: These sample projects illustrate the strategic, analytical, and creative nature of the Product Marketing Manager role at Suno, with a focus on driving impactful marketing campaigns and contributing to the company's success.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into its overall strategy?
• How does the marketing team collaborate with other departments, such as Product Management and Engineering, to ensure effective product development and launch?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Suno support the professional growth and development of its employees, particularly in this role?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life harmony?

ASSUMPTION: These questions are designed to provide insight into Suno's company culture, product strategy, and approach to employee growth and development, helping candidates assess their fit for the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on product marketing, market research, and campaign development.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work effectively in a dynamic environment.
• Showcase your passion for music and creativity in your application and interview responses.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.