Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Treefera

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time (Remote)

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new product introductions
• Collaborating with cross-functional teams to support successful product launches
• Creating clear, compelling messaging and thought leadership content
• Engaging directly with customers to showcase the value of Treefera's AI-driven solutions

ASSUMPTION: This role requires a high level of collaboration and strong communication skills to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Assist in crafting and executing go-to-market strategies for new product introductions

✅ Collaborate with cross-functional teams to support successful product launches

✅ Develop clear, compelling messaging that aligns with Treefera’s unique value proposition

✅ Produce a variety of content, including one-pagers, slides, demo tours, blogs, and FAQs, to drive product awareness and adoption

✅ Draft and distribute a quarterly product newsletter to keep internal and external audiences informed

✅ Work closely with customers during beta programs to collect insights that shape product positioning and messaging

✅ Create engaging product explainer videos and demo tours to simplify complex AI-driven concepts

✅ Write product-specific blogs to drive awareness, adoption, and engagement

✅ Interview customers and create compelling case studies showcasing the real-world impact of Treefera solutions

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and customer engagement, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in product marketing or a closely related discipline

Required Skills:

• Proven ability to develop clear, compelling messaging and thought leadership content
• Excellent written and verbal communication skills
• Strong track record of setting goals and delivering on performance-based marketing KPIs
• Proven ability to create high-impact marketing assets, including engaging product demo videos and concise, persuasive pitch decks
• Solid grasp of customer personas, their workflows, and pain points
• Demonstrated success in working closely with Product, Sales, and Customer Success teams to drive alignment and increase product adoption
• Highly collaborative team player who thrives in cross-functional environments and can influence across teams

Preferred Skills:

• Experience building demo tours
• Experience supporting sales enablement initiatives, including playbooks, talk tracks, and competitive intelligence
• Data-driven mindset – able to analyse adoption metrics and adjust marketing strategies accordingly

ASSUMPTION: Candidates with experience in AI, climate, or related industries may have an advantage in understanding Treefera's unique value proposition.

💰 Compensation & Benefits

Salary Range: £75,000 - £95,000 per year (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the UK)

Benefits:

• Competitive pay
• Equity
• Meaningful benefits

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager with the required experience level in the UK. Actual compensation may vary based on individual qualifications and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Treefera operates in the AI and climate tech industries, focusing on AI-powered solutions for nature-based asset data.

Company Size: Treefera is a growth-stage startup, offering opportunities for professional growth and impact.

Founded: Treefera was founded in 2025, focusing on bringing clarity and credibility to nature-based asset data.

Company Description:

• Treefera combines cutting-edge research with practical delivery
• Offers a global, cross-functional team that values rigour, curiosity, and working close to real-world problems
• Provides space for team members to grow, lead, and make meaningful impact from day one

Company Specialties:

• AI-powered solutions for nature-based asset data
• Climate tech and sustainability
• Product marketing and go-to-market strategies

Company Website: https://www.treefera.com

ASSUMPTION: Treefera's focus on AI and climate tech may attract candidates interested in making a positive environmental impact through their work.

📊 Role Analysis

Career Level: This role is suitable for an experienced Product Marketing Manager looking to make a significant impact in a growth-stage startup.

Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product, Sales, and Customer Success.

Work Arrangement: This role is remote-friendly, with flexible working hours and the opportunity to work from home or in a co-working space.

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Chance to gain experience in a fast-moving, growth-stage environment
• Opportunity to work on cutting-edge AI and climate tech solutions

ASSUMPTION: This role offers significant growth potential for the right candidate, as Treefera continues to expand its team and product offerings.

🌍 Location & Work Environment

Office Type: Treefera operates a remote-friendly work environment, with no physical office location.

Office Location(s): N/A (Remote-friendly)

Geographic Context:

• London, United Kingdom
• Timezone: GMT (UTC +0)
• Treefera operates globally, with team members working remotely from various locations

Work Schedule: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The remote-friendly work environment may appeal to candidates seeking a better work-life balance or those who prefer to work from home.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the Head of Marketing and other team members

Key Assessment Areas:

• Communication and presentation skills
• Product marketing experience and achievements
• Alignment with Treefera's mission and values
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience in product marketing, go-to-market strategies, and customer engagement
• Include examples of successful marketing campaigns or projects
• Tailor your resume and cover letter to emphasize your fit with Treefera's mission and values

ATS Keywords: Product Marketing, Go-to-market Strategies, Customer Engagement, Messaging Development, Content Creation, Data Analysis, Collaboration, Customer Personas, Sales Enablement, Marketing KPIs, Product Launches, Explainer Videos, Case Studies, Demo Tours, Thought Leadership

ASSUMPTION: Treefera's hiring process may prioritize candidates with relevant experience in product marketing, AI, or climate tech, as well as those who demonstrate a strong cultural fit with the company's values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Video creation and editing tools (e.g., Loom, iMovie)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Curiosity-driven
• Rigorous and practical
• Collaborative and inclusive

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Focused on real-world impact

Self-Assessment Questions:

• Do you thrive in a fast-moving, growth-stage environment?
• Are you comfortable working remotely and collaborating with a global team?
• Do you share Treefera's passion for using AI to make a positive environmental impact?

ASSUMPTION: Candidates who align with Treefera's values and work style may be more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple priorities and meeting tight deadlines in a fast-paced environment
• Working with complex AI-driven concepts and simplifying them for diverse audiences
• Balancing strategic planning with hands-on content creation and customer engagement
• Adapting to a remote-friendly work environment and collaborating effectively with a global team

ASSUMPTION: These challenges may vary depending on the individual's experience, skills, and preferences, as well as the specific needs of the team and company.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a strong understanding of AI and its applications in the climate tech industry
• Treefera's focus on nature-based asset data may appeal to candidates interested in sustainability and environmental conservation
• This role offers significant growth potential in a fast-growing startup, with opportunities to shape the company's marketing strategy and expand its product offerings

ASSUMPTION: Candidates should consider their interest in AI, climate tech, and startup environments when comparing this role to other product marketing opportunities.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-driven product launch
• Creating a series of engaging explainer videos to showcase Treefera's unique value proposition
• Conducting customer interviews and case studies to highlight the real-world impact of Treefera's solutions

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may vary depending on the specific needs of the team and company.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing organization?
• How does Treefera support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Treefera measure the success of its product marketing efforts, and what KPIs are most important for this role?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities, as well as assess their fit with Treefera's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to emphasize your relevant experience and fit with Treefera's mission and values
• Prepare examples of your previous marketing campaigns or projects, highlighting your achievements and the impact you made
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.