Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Nutreco

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing plans for Trouw Nutrition's product portfolio
• Driving sales, profitability, and market competitiveness through innovation and cross-functional collaboration
• Leading a team of Program Managers and managing multiple projects
• Collaborating with various internal departments and external partners to support marketing and product plans

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects and teams.

📋 Key Responsibilities

✅ Identify and assess new business opportunities, including product launches, re-launches, packaging changes, and range extensions

✅ Provide product expertise to customers and the commercial team, owning key product-specific customer projects

✅ Define and develop key value propositions and develop a training plan for sales execution

✅ Develop and execute product marketing plans that align with market opportunities and business objectives

✅ Own the portfolio pipeline, including new product pipeline, and discontinuation plans for underperforming or outdated products

✅ Define commercial specifications for new products and product improvements

✅ Monitor and evaluate product portfolio performance to ensure alignment with organizational goals

✅ Manage budget and control expenditures related to new product development and promotional activities

✅ Lead the creation and regular updates of commercial and technical marketing materials

✅ Coordinate with internal departments and external partners to support the execution of marketing and product plans

✅ Collaborate with the quality department to safeguard product quality and manage customer feedback and complaints

✅ Set priorities for the development and formulation of new products or applications of existing ones

✅ Provide sales and profit forecasts for upcoming product initiatives

✅ Oversee production and distribution logistics for promotional materials and activities

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a cross-functional environment.

🎯 Required Qualifications

Education: Bachelor's or master’s degree in Animal Science, Marketing, Business, or a related field

Experience: Proven experience in product and program management, preferably within the feed, agriculture, or animal nutrition industry

Required Skills:

• Strong analytical, strategic thinking, and communication skills
• Ability to manage multiple projects and collaborate cross-functionally
• Proficient in MS Office and marketing tools/software

Preferred Skills:

• Fluency in Thai and English
• Experience in the animal nutrition or related industry

ASSUMPTION: Candidates with relevant industry experience and strong analytical skills will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Product Marketing Manager role in Bangkok, the estimated salary range is THB 150,000 - 250,000 per month. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Trouw Nutrition products

Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:30 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Trouw Nutrition operates in the animal nutrition industry, focusing on innovative feed specialties, premixes, and nutritional services for animal producers worldwide. The company plays a crucial role in supporting global food security by providing high-quality, sustainable nutritional solutions for various animal species.

Company Size: Trouw Nutrition is a large organization with over 5,000 employees globally, providing ample opportunities for career growth and development. As part of the Nutreco group, the company offers a stable and supportive work environment.

Founded: Trouw Nutrition was founded in 1931 and has since grown into a global leader in its industry, with a strong commitment to innovation, sustainability, and customer satisfaction.

Company Description:

• Trouw Nutrition is the global leader in innovative feed specialties, premixes, and nutritional services for the animal nutrition industry.
• The company provides species-specific nutritional solutions, consisting of feed concepts, products, and nutritional know-how, to boost productivity and support animal health through all life stages.
• Trouw Nutrition's mission is to contribute to its customers' peace of mind by providing high-quality, sustainable, and innovative nutritional solutions.

Company Specialties:

• Feed specialties
• Premixes
• Nutritional services
• Animal nutrition
• Sustainable nutrition

Company Website: www.trouwnutrition.com

ASSUMPTION: Trouw Nutrition's global presence and commitment to innovation make it an attractive employer for professionals seeking a challenging and rewarding career in the animal nutrition industry.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals with a proven track record in product marketing, seeking to take on a leadership role within a global organization.

Reporting Structure: The Product Marketing Manager will report directly to the Marketing Director and oversee a team of Program Managers.

Work Arrangement: This role is based in Bangkok, Thailand, with the possibility of occasional travel to other Trouw Nutrition locations in the region.

Growth Opportunities:

• Potential career progression into senior marketing roles within the organization
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
• Possibility to develop expertise in the animal nutrition industry and build a strong professional network

ASSUMPTION: This role offers excellent opportunities for career growth and development within a global organization.

🌍 Location & Work Environment

Office Type: Trouw Nutrition's Bangkok office is a modern, collaborative workspace that fosters innovation and teamwork.

Office Location(s): The company's main office is located in the heart of Bangkok, with easy access to public transportation and amenities.

Geographic Context:

• Bangkok is a vibrant, multicultural city with a thriving business environment
• The city offers a wide range of cultural, culinary, and entertainment options
• Bangkok has a tropical monsoon climate, with three distinct seasons: hot, wet, and cool

Work Schedule: The standard workweek is Monday to Friday, with flexible working hours to accommodate project demands and work-life balance.

ASSUMPTION: Bangkok's dynamic business environment and cultural diversity make it an attractive location for professionals seeking a challenging and rewarding work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the Marketing Director and other relevant stakeholders
• Final interview with the General Manager of Trouw Nutrition Thailand

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Leadership and team management abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the animal nutrition industry and Trouw Nutrition's business
• Prepare examples of your past achievements in product marketing and team leadership

ATS Keywords: Product Marketing, Marketing Strategy, Market Research, Cross-Functional Collaboration, Team Leadership, Animal Nutrition, Feed Industry, Premixes, Nutritional Services

ASSUMPTION: Trouw Nutrition's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Innovation
• Integrity
• Collaboration
• Sustainability

Work Style:

• Results-driven and proactive
• Collaborative and team-oriented
• Adaptable and open to change
• Analytical and strategic

Self-Assessment Questions:

• How do you align with Trouw Nutrition's values, and how have you demonstrated these values in your previous roles?
• How do you approach working in a cross-functional team, and can you provide an example of a successful collaboration?
• How do you stay organized and manage multiple projects and priorities?

ASSUMPTION: Trouw Nutrition values candidates who demonstrate a strong cultural fit and a commitment to the company's core values.

⚠️ Potential Challenges

• The role may require occasional travel to other Trouw Nutrition locations in the region
• The position involves managing multiple projects and teams, which can be challenging at times
• The animal nutrition industry is dynamic and competitive, requiring continuous learning and adaptation
• Bangkok's traffic and cost of living may present challenges for some candidates

ASSUMPTION: Candidates should be prepared to face these challenges and have the necessary skills and resilience to overcome them.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Brand Manager: Both roles focus on marketing products, but a Product Marketing Manager is more focused on the product lifecycle and market research, while a Brand Manager focuses on brand strategy and positioning
• Product Marketing Manager vs. Marketing Manager: A Product Marketing Manager is more specialized in product-specific marketing, while a Marketing Manager oversees the overall marketing strategy and team
• Career progression: A Product Marketing Manager can progress to senior marketing roles, such as Marketing Director or Vice President of Marketing

ASSUMPTION: Candidates should consider their career goals and preferences when comparing similar roles.

📝 Sample Projects

• Conducting market research to identify new business opportunities for Trouw Nutrition's product portfolio
• Developing and implementing a marketing plan for a new product launch, including customer training and promotional materials
• Monitoring and analyzing product portfolio performance to optimize sales and profitability

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities the Product Marketing Manager may encounter in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Trouw Nutrition Thailand?
• What are the key priorities for this role in the first 90 days?
• How does Trouw Nutrition support the professional development of its employees?
• What is the company's approach to work-life balance, and how is it implemented in this role?
• How does Trouw Nutrition measure the success of its product marketing efforts, and how will my performance be evaluated?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in product marketing and team leadership
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.