📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: OneSpan
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market plans for new products/releases and market expansion
- Defining use cases for multifactor authentication and mobile app security solutions
- Creating compelling value propositions and positioning
- Developing high-impact content and tools for sales and marketing
- Evangelizing solutions to internal and external audiences
ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong background in cybersecurity and a passion for driving product, sales, and marketing success.
📋 Key Responsibilities
✅ Developing and executing go-to-market plans, including market research, target buyer definition, and solution differentiation
✅ Collaborating with product management to research, validate, and define new use cases for multifactor authentication and mobile app security solutions
✅ Creating value propositions and positioning that balance technical details with business benefits
✅ Developing and maintaining buyer-oriented content, ensuring alignment with key stakeholder groups
✅ Creating sales materials, including sales training, presentation materials, FAQs, demo scripts, and battle cards
✅ Delivering compelling vision to influence internal and external audiences
ASSUMPTION: This role requires strong research, writing, presentation, and project management skills, as well as the ability to build strong working relationships across the organization.
🎯 Required Qualifications
Education: Bachelor’s degree in business, technology, or related field
Experience: 3+ years of work experience in B2B product marketing, product management, or related role
Required Skills:
- Knowledge of multifactor authentication, mobile security, and online fraud prevention
- Industry experience in banking, insurance, and/or other financial services (a big plus)
- Exceptional research and use case definition skills
- Natural storytelling and great writing skills (writing samples required)
- Comfortable public speaker and presenter
- Excellent time management skills
- Incredible appetite and aptitude to learn new technologies
- Ability to build strong working relationships across all levels of the organization
- Ability to travel within North American region (10-15%)
Preferred Skills:
- Product marketing/management certification (e.g., Pragmatic Institute, Product Marketing Alliance, Product Focus, 280 Group)
ASSUMPTION: Candidates should have a strong background in B2B product marketing or related roles, with a focus on cybersecurity and a proven track record of success.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (based on experience level and industry standards for B2B product marketing roles in Boston)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with the ability to work remotely
ASSUMPTION: The salary range is an estimate based on industry standards for B2B product marketing roles in Boston. Actual compensation may vary based on factors such as experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: OneSpan specializes in digital identity and anti-fraud solutions that create exceptional and secure experiences for critical infrastructure organizations worldwide.
Company Size: OneSpan has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: OneSpan was founded in 1991 and has since grown to become a trusted provider of digital identity and anti-fraud solutions, serving 60% of the world's top 100 banks.
Company Description:
- OneSpan delivers cutting-edge solutions in two key areas: advanced secure authentication and digital agreements
- Its secure authentication solutions protect devices, users, and applications with robust multi-factor and passwordless authentication and other fraud prevention technologies
- Its digital agreements solutions combine identity verification, electronic signatures, and digital workflows to streamline agreements, enhance compliance, and accelerate business processes
Company Specialties:
- Electronic Signature
- E-Sign Documents
- Digital Agreements
- Trusted Digital Interactions
- Trusted Digital Agreements
- Digital Transformations
- Digital Customer Agreements and Transactions
- Digital Customer Agreements
- Digital Interactions and Agreements
- E-Signature
- E-Signing
- Authentication
- FIDO2
- Hardware Authentication
- Mobile App Security
- Transaction Signing
- Workforce Authentication
Company Website: https://www.onespan.com
ASSUMPTION: OneSpan's focus on digital identity and anti-fraud solutions makes it an attractive employer for candidates interested in cybersecurity and digital transformation.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in B2B product marketing or related fields.
Reporting Structure: The Product Marketing Manager reports directly to the Senior Director of Product Marketing.
Work Arrangement: This role is remote-friendly, with the ability to work from home and travel within the North American region (10-15%).
Growth Opportunities:
- Advancement to senior or management roles within the product marketing department
- Expansion into other areas of the business, such as product management or sales
- Increased responsibility and leadership opportunities as the company continues to grow
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in product marketing or related fields.
🌍 Location & Work Environment
Office Type: OneSpan has multiple office locations worldwide, with this role based in Boston, Massachusetts.
Office Location(s): 1 Marina Park Dr, Unit 1410, Boston, Massachusetts 02210, US
Geographic Context:
- Boston is a major city in the northeastern United States, known for its rich history, culture, and education
- The city offers a diverse range of neighborhoods, with a vibrant downtown area and numerous cultural attractions
- Boston has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours per week), with the ability to work remotely
ASSUMPTION: Boston offers a dynamic and culturally rich environment for professionals, with a strong job market and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the senior director of product marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing skills and experience
- Industry knowledge and understanding of cybersecurity
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with OneSpan's values
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on B2B product marketing and cybersecurity
- Tailor your cover letter to demonstrate your understanding of OneSpan's business and the role's requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
- Research OneSpan's products, competitors, and market position to showcase your industry knowledge
ATS Keywords: Product Marketing, Cybersecurity, B2B Marketing, Multifactor Authentication, Mobile Security, Online Fraud Prevention, Research Skills, Use Case Definition, Value Proposition, Content Development, Sales Training, Public Speaking, Time Management, Relationship Building, Technology Learning, Project Management
ASSUMPTION: OneSpan's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Workspace (G Suite)
- Microsoft Office
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: OneSpan uses a range of marketing, sales, and project management tools to support its product marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Cross-functional collaboration
- Data-driven decision making
- Continuous learning and improvement
- Results-oriented
Self-Assessment Questions:
- Do you have a strong customer focus and the ability to understand and address their needs?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you have a data-driven approach to decision making and a commitment to continuous learning and improvement?
- Are you results-oriented and able to deliver high-quality work under tight deadlines?
ASSUMPTION: OneSpan values candidates who are customer-focused, collaborative, and results-oriented, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Keeping up with the latest trends and developments in cybersecurity and digital transformation
- Building and maintaining strong relationships with internal and external stakeholders
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: This role presents both opportunities and challenges, requiring strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position has a stronger focus on cybersecurity and digital transformation
- OneSpan's industry-specific context requires a deep understanding of cybersecurity and digital identity solutions
- Career paths in product marketing can lead to senior or management roles, as well as expansion into other areas of the business
ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions, with a focus on cybersecurity and digital transformation.
📝 Sample Projects
- Developing a go-to-market plan for a new multifactor authentication solution, including market research, target buyer definition, and solution differentiation
- Creating a value proposition and positioning for a mobile app security solution, balancing technical details with business benefits
- Developing a sales training presentation on the features and benefits of OneSpan's digital agreements solutions
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Product Marketing Manager role at OneSpan.
❓ Key Questions to Ask During Interview
- Can you describe the typical go-to-market process for new products or releases at OneSpan?
- How does OneSpan collaborate with cross-functional teams to develop and execute go-to-market plans?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does OneSpan support the professional development and growth of its product marketing team members?
- What are the biggest challenges facing the product marketing department in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to assess the role's requirements, the company's culture, and the opportunities for professional growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant experience and achievements in your resume, with a focus on B2B product marketing and cybersecurity
- Tailor your cover letter to demonstrate your understanding of OneSpan's business and the role's requirements
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
