📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: ACS Motion Control
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for global high-tech industrial markets
- Creating and managing technical marketing materials and sales enablement resources
- Conducting market research and generating insights to inform management decisions
- Collaborating with cross-functional teams, including marketing communications, sales, and technical support
ASSUMPTION: This role requires a strategic mindset with a balance of both strategic planning and hands-on execution. The ideal candidate will have experience in product marketing management within the motion control or an adjacent field.
📋 Key Responsibilities
✅ Go-to-market strategy, planning, and execution:
- Create go-to-market plans for the company’s product offering and launches
- Plan and execute key marketing events, such as tradeshows and seminars
✅ Technical marketing and sales enablement materials:
- Create and manage a portfolio of technical marketing materials
- Develop and maintain sales enablement materials and provide periodic training
- Define and manage processes for material creation and updates
✅ Market intelligence:
- Conduct market research through customer and partner interviews, industry events, and competitive analysis
- Generate reports and insights to inform management decisions
ASSUMPTION: The role requires strong project management, leadership, and presentation skills to effectively collaborate with internal stakeholders and execute go-to-market strategies.
🎯 Required Qualifications
Education: Bachelor’s degree or higher in a motion control related engineering field (e.g., electrical, mechanical, industrial)
Experience: 3+ years in a product marketing management role in the motion control field or an adjacent field
Required Skills:
- Proven experience in planning and executing product launches in global high-tech industrial markets
- Experience creating technical marketing materials, including promotional videos
- Strong leadership, project management, and presentation skills
- A growth mindset – desire to continually learn, adapt, and improve
Preferred Skills:
ASSUMPTION: Given the global nature of the role, candidates with experience working in international markets and collaborating with diverse teams will be at an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for mid-senior level product marketing managers in the US with relevant experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours/week) with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Automation Machinery Manufacturing
Company Size: 51-200 employees (Small to mid-sized company, offering a dynamic and agile work environment)
Founded: 1985 (Over 35 years of experience in the motion control industry)
Company Description:
- ACS Motion Control delivers high-performance motion controller and drive solutions to OEM machine builders serving various applications, including semiconductor, laser processing, life science, FPD, 3D printing, and electronics
- The company focuses on increasing positioning accuracy and throughput while reducing design time with best-in-class software development tools and servo control algorithms
- ACS Motion Control is headquartered in Israel with sales and support offices in the USA, Germany, and China
Company Specialties:
- Motion Control complete solutions
- Multi-axes motion-centric applications
- Semiconductor Front End equipment
- Laser applications
Company Website: http://www.acsmotioncontrol.com
ASSUMPTION: ACS Motion Control's focus on high-performance motion control solutions and commitment to partnership with customers make it an attractive employer for candidates seeking a challenging and innovative work environment.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience in product marketing management)
Reporting Structure: This role reports directly to the VP of Marketing and collaborates with various teams, including marketing communications, sales, technical support, and product management
Work Arrangement: Remote (with up to 25% overnight international and domestic travel)
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on diverse projects and gain experience in global markets
- Chance to learn and develop skills in a dynamic and innovative industry
ASSUMPTION: This role offers growth opportunities through exposure to global markets, diverse projects, and collaboration with cross-functional teams.
🌍 Location & Work Environment
Office Type: Remote (with occasional travel)
Office Location(s): United States (with global travel requirements)
Geographic Context:
- The United States offers a large and diverse market for motion control solutions, with numerous opportunities for growth and innovation
- The remote work arrangement allows for flexibility and work-life balance
- Occasional travel may be required to attend industry events, visit customers, or collaborate with global teams
Work Schedule: Full-time (40 hours/week) with flexible scheduling and remote work options
ASSUMPTION: The remote work arrangement and flexible scheduling allow for a better work-life balance, while occasional travel provides opportunities for professional development and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the hiring manager or a team member
- Final interview with the VP of Marketing
Key Assessment Areas:
- Product marketing experience and achievements
- Market research and analysis skills
- Leadership, project management, and presentation skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your market research, go-to-market strategies, and technical marketing materials
- Be ready to discuss your experience with global markets and cross-functional team collaboration
- Research ACS Motion Control's products, customers, and market position to demonstrate your interest and understanding of the company
ATS Keywords: Product Marketing Management, Go-to-market Strategy, Technical Marketing, Sales Enablement, Market Research, Product Launches, Competitive Analysis, Customer Interviews, Industry Events, Market Trends
ASSUMPTION: The interview process will focus on assessing the candidate's product marketing experience, market research skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
- Market research tools (e.g., Google Trends, SEMrush, SimilarWeb)
- Presentation software (e.g., PowerPoint, Google Slides)
- Video creation and editing tools (e.g., Adobe Premiere Pro, iMovie)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Partnership
- Excellence
Work Style:
- Collaborative and cross-functional teamwork
- Adaptability and continuous learning
- Results-driven and proactive approach
Self-Assessment Questions:
- How do you approach collaborating with diverse teams to achieve common goals?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or market conditions?
- How do you ensure that your work aligns with the company's values and contributes to its overall success?
ASSUMPTION: ACS Motion Control values candidates who are innovative, collaborative, and committed to delivering excellence in their work.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic environment
- Balancing strategic planning with hands-on execution
- Adapting to global markets and cultural differences
- Occasional travel requirements
ASSUMPTION: The role may present challenges in managing multiple priorities and adapting to global markets, but these can be overcome with strong project management skills and a growth mindset.
📈 Similar Roles Comparison
- Product Marketing Manager (ACS Motion Control) vs. Product Marketing Manager (Tech Industry):
- ACS Motion Control focuses on motion control solutions for various industries, while tech industry roles may be more specialized
- Both roles require strong market research, go-to-market strategy, and cross-functional collaboration skills
- Product Marketing Manager (ACS Motion Control) vs. Marketing Communications Manager (ACS Motion Control):
- The Product Marketing Manager focuses on market research, go-to-market strategy, and sales enablement, while the Marketing Communications Manager is responsible for brand management, content creation, and public relations
- Both roles require strong collaboration and communication skills
- Product Marketing Manager (ACS Motion Control) vs. Product Manager (ACS Motion Control):
- The Product Marketing Manager focuses on market research and go-to-market strategy, while the Product Manager is responsible for product development, roadmaps, and feature definition
- Both roles require a deep understanding of the market and customer needs, as well as strong collaboration skills
ASSUMPTION: The Product Marketing Manager role at ACS Motion Control offers a unique blend of strategic planning and hands-on execution, with a focus on global markets and cross-functional collaboration.
📝 Sample Projects
- Developing a go-to-market strategy for a new motion control product launch in the semiconductor industry
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating and maintaining a portfolio of technical marketing materials, including promotional videos and sales enablement resources
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Product Marketing Manager role at ACS Motion Control.
❓ Key Questions to Ask During Interview
- How does ACS Motion Control support the growth and development of its product marketing team members?
- Can you describe the company's approach to global markets and cross-functional team collaboration?
- How does ACS Motion Control measure the success of its product marketing efforts, and what metrics are most important to the company?
- What are the biggest challenges facing the motion control industry, and how does ACS Motion Control differentiate itself from competitors?
- How does ACS Motion Control foster a culture of innovation and partnership with its customers and partners?
ASSUMPTION: These interview questions will help candidates better understand the company's culture, values, and approach to product marketing, enabling them to assess their fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your market research, go-to-market strategies, and technical marketing materials
- Research ACS Motion Control's products, customers, and market position to demonstrate your interest and understanding of the company
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
