📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Direct Supply
🔹 Location: Milwaukee, WI
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving omni-channel marketing strategies to fuel category growth and customer engagement
- Partnering closely with Category Captains, sales, and product management teams
- Crafting compelling product positioning, impactful messaging, and seamless go-to-market execution
- Leveraging data-driven insights, creative storytelling, and strategic marketing initiatives
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Develop and execute product positioning and messaging that resonates with target audiences
✅ Implement omni-channel go-to-market strategies for product launches, category awareness, and customer conversion
✅ Create and manage sales training materials, enablement tools, and marketing assets
✅ Manage product presence at tradeshows, showrooms, and product demonstrations
✅ Serve as the marketing “face” of the product in testimonials, webinars, blog posts, and presentations
✅ Support sales teams in high-profile customer engagements with strategic marketing insights and materials
✅ Utilize AI-driven analytics and market research to optimize campaigns and boost customer engagement
✅ Collaborate with cross-functional teams, including digital marketing, merchandising, and sales, to drive category success
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical optimization, with a strong emphasis on cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 3-5 years of experience in B2B marketing, product marketing, or brand management
Required Skills:
- Strong expertise in content creation, digital marketing, and brand positioning
- Experience with marketing automation tools and AI-driven analytics
- Ability to develop compelling narratives that drive engagement and sales conversion
Preferred Skills:
- Experience in the healthcare industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience in the healthcare industry and fluency in Spanish may be beneficial for this role due to the company's focus and target audience.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Product Marketing Manager with 3-5 years of experience in the Milwaukee area)
Benefits:
- Generous benefit package available (click here to learn more)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Milwaukee area. The actual salary may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Direct Supply operates in the healthcare industry, focusing on modernizing the delivery of care for seniors through advanced AI and technology-driven capabilities
Company Size: Direct Supply has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1985, with nearly 40 years of healthcare experience and industry relationships
Company Description:
- Direct Supply is committed to modernizing the delivery of care for seniors
- The company offers industry-leading platforms, advanced procurement capabilities, and a data-driven supply chain
- Direct Supply aims to continuously evolve and find new solutions to address healthcare's biggest challenges
Company Specialties:
- AI and technology-driven healthcare solutions
- Advanced procurement and supply chain management
- Industry-leading platforms for healthcare challenges
Company Website: DirectSupply.com
ASSUMPTION: Direct Supply's focus on AI and technology-driven solutions in the healthcare industry sets it apart and offers unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution
Reporting Structure: The Product Marketing Manager will likely report to the Director of Marketing or a similar role and work closely with cross-functional teams
Work Arrangement: This role is on-site, with the expectation of working from the Milwaukee, WI office
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the marketing department
- Expansion of responsibilities as the company continues to grow and innovate
- Opportunities to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: As a mid-sized company, Direct Supply offers opportunities for growth and advancement, with a strong emphasis on employee development and collaboration.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): 7301 West Champions Way, Milwaukee, Wisconsin 53223, US
Geographic Context:
- Milwaukee, WI is located in the Midwest region of the United States
- The city offers a mix of urban and suburban living, with a cost of living slightly below the national average
- Milwaukee has a diverse economy, with strengths in industries such as manufacturing, healthcare, and technology
Work Schedule: Full-time, typically 40 hours per week, with the possibility of occasional overtime or weekend work for events or projects
ASSUMPTION: The work environment at Direct Supply is likely to be collaborative and innovative, with a strong focus on driving business growth through AI and technology-driven solutions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team and other stakeholders
- Final interview with the Director of Marketing or a similar role
Key Assessment Areas:
- Marketing strategy and execution
- Cross-functional collaboration and communication
- Data-driven decision making and analytics
- Creativity and storytelling
Application Tips:
- Highlight your experience with marketing automation tools and AI-driven analytics
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your past marketing campaigns and their outcomes
- Research Direct Supply's products and services to demonstrate your understanding of the company and its offerings
ATS Keywords: Product marketing, omni-channel, go-to-market, customer engagement, AI-driven analytics, marketing automation, brand positioning, content creation, digital marketing
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' marketing skills, strategic thinking, and ability to collaborate with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- AI-driven analytics tools (e.g., Google Analytics, Tableau)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Effective Communication
- AI and Technology Application
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- Do you have a proven track record of driving marketing campaigns that resonate with target audiences and drive business growth?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to changing priorities?
- Do you have a strong understanding of AI-driven analytics and marketing automation tools?
ASSUMPTION: Direct Supply values candidates who are innovative, customer-focused, and effective communicators, with a strong ability to apply AI and technology to drive business growth.
⚠️ Potential Challenges
- Balancing strategic thinking with tactical execution in a fast-paced environment
- Adapting to changing priorities and market demands
- Managing multiple projects and stakeholders simultaneously
- Working in a competitive and dynamic industry
ASSUMPTION: This role may present challenges related to balancing strategic and tactical responsibilities, adapting to change, and managing multiple priorities in a competitive industry.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Brand Manager: Both roles focus on product positioning and messaging, but a Product Marketing Manager is more focused on go-to-market strategies and customer engagement, while a Brand Manager may have a broader scope across multiple products or brands
- Product Marketing Manager vs. Marketing Manager: A Product Marketing Manager is more focused on a specific product or set of products, while a Marketing Manager may have a broader scope across multiple products, services, or brands
- Career path: A Product Marketing Manager role can lead to senior marketing roles, such as Senior Product Marketing Manager, Director of Product Marketing, or Vice President of Marketing
ASSUMPTION: This role is similar to other product marketing roles but may have a unique focus on go-to-market strategies and customer engagement in the healthcare industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including product positioning, messaging, and omni-channel marketing campaigns
- Conducting market research and analysis to inform product positioning and messaging for an existing product line
- Creating and managing sales training materials, enablement tools, and marketing assets to support the sales team in high-profile customer engagements
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives a Product Marketing Manager might undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the product or category I would be working on?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure success in this role?
- How does the company approach cross-functional collaboration and communication between marketing and other departments?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they would be joining, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences with marketing automation tools, AI-driven analytics, and go-to-market strategies
- Prepare examples of your past marketing campaigns and their outcomes to demonstrate your ability to drive customer engagement and business growth
- Research Direct Supply's products and services to show your understanding of the company and its offerings
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
