📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Coda
🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive product marketing materials and strategies to drive B2B solution adoption and revenue growth.
- Collaborating with cross-functional teams to ensure alignment and successful go-to-market execution.
- Conducting market research to identify target customers, understand their needs and pain points, and develop compelling value propositions.
- Influencing product roadmap and feature prioritization.
ASSUMPTION: This role requires a strong understanding of the gaming industry, including knowledge of game publishers, developers, distribution channels, and emerging trends. The ideal candidate will have experience in product marketing within the B2B technology or gaming industry.
📋 Key Responsibilities
✅ Develop and execute comprehensive product marketing materials, insights and strategies to drive B2B solution adoption and revenue growth.
✅ Collaborate with cross-functional teams, including product management, commercialization (sales), and customer success, to ensure alignment and successful go-to-market execution.
✅ Drive the creation of marketing collateral, sales enablement materials, and thought leadership content (in collaboration with comms) specific to partner needs.
✅ Ensure alignment of updated messaging in content creation, website updates, email marketing, social media, and other related content and activities.
✅ Monitor and analyze market trends, competitor activity, and customer feedback to identify opportunities for product differentiation and improvement.
✅ Conduct market research to identify target customers, understand their needs and pain points, and develop compelling value propositions.
✅ Influence product roadmap and feature prioritization.
✅ Define and articulate the unique value proposition of the product. Develop positioning strategies that differentiate the product from competitors in the market.
✅ Work with teammates to track and report on key metrics, including pipeline growth, conversion rates, and customer satisfaction, and provide regular updates to the executive team.
ASSUMPTION: The role requires a balance of strategic thinking and tactical execution. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, or a related field.
Experience: At least 3 years of product marketing experience in B2B technology or gaming industry.
Required Skills:
- Proven track record of driving Go to Market efforts successfully launching and marketing B2B solutions, specifically in the game publishing, content or live streaming sectors.
- In-depth understanding of the gaming industry, including knowledge of game publishers, developers, distribution channels, and emerging trends.
- Strong interpersonal ability to build and maintain cross-functional relationships with key stakeholders, including learning from and influencing C-level executives, partners, and customers.
- Excellent communication skills, both written and verbal, with the ability to effectively present complex concepts to diverse audiences.
- Data savvy with strong analytical skills and the ability to gather and interpret data to make informed marketing decisions.
- Flexibility and adaptability, demonstrating a willingness to experiment and iterate, in making sense of ambiguity.
- Self-driven and results-oriented, with a strong sense of ownership and accountability.
- Demonstrated ability to craft visual pitches & infographics, and create professional B2B & product content, and skills in leveraging AI tools
Preferred Skills:
- Experience with CRM and marketing automation tools.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, having experience with CRM and marketing automation tools would be beneficial for this role. Additionally, fluency in multiple languages could be an asset when working with international partners and customers.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing role in Bangkok, the estimated salary range for this position is THB 600,000 - 900,000 per year (USD 18,000 - 27,000).
Benefits:
- Wellness Boost: Resources for physical and mental well-being.
- Customized Benefits: Tailor your benefits with a flexible plan.
- Growth Opportunities: Unlock your potential through clear progression paths.
- Skill Development: Access training resources to fuel your personal and professional growth.
- Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.
- Family Support: Take advantage of paid Family Care Leave to bond with your family, while selected Flexible Benefits also cater to your family's needs.
Working Hours: Full-time, 40 hours per week. Flexible working hours may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be reviewed and updated on a yearly basis.
📌 Applicant Insights
🔍 Company Context
Industry: Coda operates in the technology, information, and internet industry, specifically focusing on payments, mobile games, digital content, fintech, and growth. The gaming industry is a significant part of Coda's business, with a strong focus on game publishers, developers, and distribution channels.
Company Size: Coda has 201-500 employees, making it a mid-sized company. This size allows for a more collaborative and agile work environment while still offering opportunities for growth and advancement.
Founded: Coda was founded in 2011 and has since grown to become a leading provider of commerce solutions and out-of-app monetization. The company has earned recognition for its growth and innovation, including being named an APAC High Growth Company by the Financial Times in 2023.
Company Description:
- Coda leads in commerce solutions and out-of-app monetization, helping partners expand their global reach and deepen customer engagement.
- The company offers solutions such as Custom Commerce, Codapay, Codashop, and Distribution, connecting partners to over 90% of the world's preferred payment methods and unlocking access to over 200M paying customers worldwide.
- Coda is headquartered in Singapore with a team of 400+ employees spread across over 20 countries worldwide.
Company Specialties:
- Payments
- Mobile Games
- Digital Content
- FinTech
- and Growth
Company Website: http://www.coda.co
ASSUMPTION: Coda's focus on the gaming industry and its global reach make it an attractive employer for candidates interested in the gaming and technology sectors.
📊 Role Analysis
Career Level: This role is at the mid-level (2-5 years) experience level. It offers opportunities for growth and advancement within the product marketing function and the broader marketing organization.
Reporting Structure: The Product Marketing Manager reports directly to the Director of Product Marketing. The role works closely with cross-functional teams, including product management, commercialization (sales), and customer success.
Work Arrangement: The role is on-site with remote work options available. The specific work arrangement may be discussed during the interview process.
Growth Opportunities:
- As Coda continues to grow and expand its offerings, there will be opportunities for the Product Marketing Manager to take on more responsibilities and advance their career within the organization.
- The role offers the chance to work on a wide range of products and initiatives, providing exposure to different aspects of the business and opportunities to learn and develop new skills.
- Coda's commitment to employee growth and development is reflected in its benefits package, which includes skill development resources and clear progression paths.
ASSUMPTION: The Product Marketing Manager role at Coda offers a unique opportunity to work at the intersection of marketing, product, and sales, providing a broad range of experience and exposure to different aspects of the business.
🌍 Location & Work Environment
Office Type: Coda's Bangkok office is a collaborative and dynamic workspace, reflecting the company's culture of innovation and growth.
Office Location(s): Coda's Bangkok office is located in the Krung Thep Maha Nakhon (Bangkok) area of Thailand.
Geographic Context:
- Bangkok is the capital and most populous city of Thailand, with a population of over 10 million people.
- The city is a major hub for the gaming and technology industries in Southeast Asia, making it an ideal location for Coda's operations.
- Bangkok offers a vibrant and multicultural work environment, with a wide range of amenities and attractions for employees to enjoy.
Work Schedule: The work schedule for this role is full-time, with flexible working hours available. The specific work schedule may be discussed during the interview process.
ASSUMPTION: Coda's Bangkok office provides a dynamic and collaborative work environment, with opportunities for employees to connect with colleagues from across the region and the globe.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Product Marketing
- Background check and offer
Key Assessment Areas:
- Industry knowledge and experience in product marketing
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit and alignment with Coda's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with product marketing, the gaming industry, and your understanding of Coda's business and offerings.
- Demonstrate your ability to think strategically and execute tactically in your responses to interview questions.
ATS Keywords: Product Marketing, B2B Solutions, Market Research, Sales Enablement, Communication Skills, Analytical Skills, Gaming Industry Knowledge, Cross-Functional Collaboration, Value Proposition, Competitive Analysis, Content Creation, Data Interpretation, Flexibility, Ownership, Visual Pitches, AI Tools
ASSUMPTION: The interview process for this role will focus on assessing the candidate's industry knowledge, experience, and cultural fit. The ideal candidate will be able to demonstrate a strong understanding of the gaming industry and a proven track record in product marketing.
🛠️ Tools & Technologies
- CRM and marketing automation tools (e.g., Salesforce, HubSpot)
- AI tools for content creation and analysis (e.g., Copy.ai, Frase)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's needs. The ideal candidate will be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Coda is committed to understanding and meeting the needs of its partners and customers.
- Innovative: Coda encourages experimentation and continuous improvement in all aspects of its business.
- Collaborative: Coda fosters a culture of teamwork and cross-functional collaboration to drive success.
Work Style:
- Dynamic and fast-paced: Coda operates in a rapidly changing and competitive industry, requiring employees to be adaptable and responsive to new challenges and opportunities.
- Data-driven: Coda uses data and analytics to inform decision-making and drive business outcomes.
- Results-oriented: Coda expects its employees to take ownership of their work and deliver meaningful results.
Self-Assessment Questions:
- How do you align with Coda's customer-centric approach, and how have you demonstrated this in your previous roles?
- How do you approach experimentation and continuous improvement in your work, and can you provide an example of a time when you drove innovation in a previous role?
- How do you collaborate effectively with cross-functional teams, and how have you demonstrated this in your previous roles?
ASSUMPTION: Coda's culture is dynamic, innovative, and collaborative, with a strong focus on customer-centricity and results-driven outcomes. The ideal candidate will be able to demonstrate a strong fit with these values and work styles.
⚠️ Potential Challenges
- The gaming industry is a rapidly evolving and competitive market, requiring the Product Marketing Manager to stay up-to-date with the latest trends and developments.
- The role requires a strong understanding of both the gaming industry and the broader technology and marketing landscapes, which may present a steep learning curve for candidates from non-related backgrounds.
- The role involves working with a wide range of stakeholders, including partners, customers, and internal teams, which may require significant diplomatic and communication skills.
- The role may require travel to Coda's other offices and partner locations, which could present challenges for candidates with personal or family commitments.
ASSUMPTION: The Product Marketing Manager role at Coda presents a unique set of challenges and opportunities, requiring a candidate with a strong understanding of the gaming industry, a proven track record in product marketing, and the ability to thrive in a dynamic and collaborative work environment.
📈 Similar Roles Comparison
- Product Marketing Manager (Coda) vs. Product Marketing Manager (Gaming Industry Competitor): The role at Coda offers a unique opportunity to work with a leading provider of commerce solutions and out-of-app monetization, with a strong focus on the gaming industry. The role at a gaming industry competitor may offer more exposure to specific game titles or platforms, but may not provide the same breadth of experience or opportunities for growth and development.
- Product Marketing Manager (Coda) vs. Product Marketing Manager (Technology Industry Competitor): The role at Coda offers a unique blend of technology and gaming industry experience, with a strong focus on payments, mobile games, and digital content. The role at a technology industry competitor may offer more exposure to specific technology sectors or products, but may not provide the same depth of experience in the gaming industry.
- Product Marketing Manager (Coda) vs. Senior Product Marketing Manager (Coda): The role at Coda offers a unique opportunity for mid-level candidates to take on significant responsibilities and drive meaningful impact within the organization. The role of Senior Product Marketing Manager at Coda may offer more strategic and leadership opportunities, but may require more experience and a longer tenure within the organization.
ASSUMPTION: The Product Marketing Manager role at Coda offers a unique blend of technology and gaming industry experience, with a strong focus on payments, mobile games, and digital content. The role provides a unique opportunity for mid-level candidates to take on significant responsibilities and drive meaningful impact within the organization.
📝 Key Questions to Ask During Interview
- Can you describe the typical work arrangement for this role, and how flexible is the work schedule?
- How does Coda support the professional development and growth of its employees, particularly in the product marketing function?
- Can you provide an example of a time when Coda successfully launched a new product or feature, and what role did product marketing play in that process?
- How does Coda measure the success of its product marketing efforts, and what key metrics does the team track and report on?
- What are the most significant challenges facing the gaming industry today, and how does Coda differentiate itself from its competitors in this dynamic and competitive market?
ASSUMPTION: The interview process for this role will provide an opportunity for candidates to learn more about Coda's business, culture, and the specific challenges and opportunities presented by the Product Marketing Manager role. The ideal candidate will be proactive in asking insightful and relevant questions to demonstrate their interest and engagement with the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Coda careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your experience in product marketing, the gaming industry, and your understanding of Coda's business and offerings.
- Prepare for your interview by researching Coda's business, culture, and the specific challenges and opportunities presented by the Product Marketing Manager role. Be ready to discuss your experience and qualifications in detail and to ask insightful and relevant questions.
- If you are selected for the final interview, be prepared to present a visual pitch or infographic that demonstrates your ability to craft compelling and persuasive content for partners and customers.
- Follow up with the hiring manager within 48 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the role. If you have not heard back within a week, feel free to reach out to the HR team for an update on your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
