📌 Core Information
- Job Title: Product Marketing Manager
- Company: CitySwift
- Location: Galway, Ireland/London, United Kingdom/Remote in Ireland
- Job Type: Full-time
- Category: Software Development
- Date Posted: 2025-06-23
- Experience Level: Mid-level (2-5 years)
- Remote Status: Hybrid (remote in Ireland)
🚀 Job Overview
Key aspects of this role include:
- Bridging the gap between product, marketing, and sales teams
- Driving product success through go-to-market strategies and compelling messaging
- Enabling customer-facing teams with insights and tools to succeed in the market
- Collaborating cross-functionally to develop and execute go-to-market plans
- Conducting market research and analysis to inform positioning and strategy
ASSUMPTION: This role is ideal for a marketing professional with a strong background in B2B software, looking to make a significant impact in a fast-growing startup environment.
📋 Key Responsibilities
- Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches and feature updates, collaborating with cross-functional teams including product, sales, and customer success.
- Market Research & Analysis: Conduct research to deeply understand the target market, customer personas, and competitive landscape. Use these insights to inform positioning and strategy.
- Messaging & Positioning: Create clear, compelling product positioning and messaging that communicates the unique value propositions of the product. Ensure consistency across all sales and customer touchpoints.
- Commercial Enablement: Develop sales collateral (e.g., product brochures, presentations, case studies) and provide training to the sales and customer facing teams on product positioning, messaging, and competitive differentiation.
- Customer Advocacy: Work with the partner management team to identify key advocates and develop case studies, testimonials, and user stories that highlight the success of customers. Support the development of a customer community engagement strategy, customer workshops, etc.
- Content Creation: Support content marketing with the creation of product-related content including blog posts, whitepapers, webinars, videos, press, and product demos.
ASSUMPTION: This role requires a high degree of autonomy and initiative, as well as strong collaboration skills to work effectively with various teams.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 3-5 years of marketing experience in B2B software, with a strong background in positioning and sales enablement
- Required Skills:
- Strong technical aptitude with the ability to handle complex subjects comfortably
- Clear and confident written, verbal, and presentation skills, with the ability to simplify and communicate complex concepts effectively
- Excellent cross-functional collaboration skills, with a solid understanding and empathy for various roles and responsibilities within a B2B software business
- Commercially minded, with a focus on driving business results
- Curious and inquisitive, with a desire to deeply understand concepts and work autonomously
- Proactive and action-oriented, takes initiative to resolve issues independently
- Startup or scaleup experience
Preferred Skills:
- Experience marketing products or services with a strong data component and/or in the transport industry
ASSUMPTION: While not required, experience in the transport industry or marketing data-driven products could provide a competitive edge in this role.
💰 Compensation & Benefits
- Salary Range: €55,000 - €70,000 per year (based on industry standards for mid-level marketing roles in Ireland)
- Benefits:
- Health and Life Insurance and matched pension schemes
- 25 days annual leave, with additional company days off throughout the year
- Flexible working hours and hybrid/remote working opportunities, including Work Abroad Program
- Paid Sick, Maternity, and Paternity benefits
- Employee Assistance Programme (EAP), mental health, and wellbeing supports
- Employee referral program with opportunity to earn up to €4,000 per referral
- Annual Service recognition benefits (Additional Annual leave and pension contributions)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, focusing on public transport performance optimization
- Company Size: 51-200 employees
- Founded: 2016
- Company Description: CitySwift is a rapidly growing software company that powers data-driven decision making for public transport networks worldwide. Backed by venture capital funding, CitySwift is in accelerated growth mode with 200% YOY revenue growth in 2024.
- Company Specialties: Bus scheduling, bus timetables, big data, business intelligence, machine learning, SaaS, and technology
📊 Role Analysis
- Career Level: Mid-level marketing role with significant growth opportunities
- Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)
- Work Arrangement: Hybrid, with remote work available in Ireland
- Growth Opportunities: As CitySwift continues to grow, there will be ample opportunities for career advancement within the marketing department and the company as a whole
ASSUMPTION: This role offers excellent growth potential for the right candidate, as CitySwift continues to expand its customer base and product offerings.
🌍 Location & Work Environment
- Office Type: Hybrid, with offices in Galway, Ireland, and London, United Kingdom
- Office Location(s): Portershed 1, Bowling Green, Galway, Ireland H91 HE9E, IE
- Geographic Context: Galway, Ireland, is a vibrant, coastal city with a thriving tech industry, while London, United Kingdom, is a major global hub for business and technology
- Work Schedule: Flexible working hours, with a focus on results and productivity
ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work, catering to different work styles and preferences.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screen → In-depth interview with hiring manager → Final interview with CMO → Offer
- Key Assessment Areas: Marketing skills, technical aptitude, communication skills, cultural fit, and problem-solving abilities
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and marketing expertise
- Familiarize yourself with CitySwift's products and mission to demonstrate your enthusiasm and understanding of the role
🛠️ Tools & Technologies
- CRM (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Tableau, Power BI)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
- Company Values: Customer-centric, data-driven, innovative, collaborative, and passionate
- Work Style: Fast-paced, dynamic, and results-oriented, with a strong emphasis on collaboration and continuous learning
- Self-Assessment Questions:
- How do you stay organized and manage your time in a fast-paced environment?
- Can you provide an example of a time when you had to adapt to a significant change in a project or strategy?
- How do you approach learning new tools or technologies to improve your work?
ASSUMPTION: CitySwift values candidates who are proactive, adaptable, and eager to learn in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
- CitySwift is a fast-growing startup, which can sometimes lead to rapid changes in priorities and strategies
- The role may require occasional travel to attend industry events or meet with clients
ASSUMPTION: These challenges can be overcome by strong communication, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Product Marketing Manager (CitySwift): Focuses on driving product success through go-to-market strategies and messaging, with a strong emphasis on cross-functional collaboration
- Product Marketing Manager (Tech Company X): May focus more on product positioning and messaging, with less emphasis on cross-functional collaboration and go-to-market strategy development
- Product Marketing Manager (Consulting Firm): May involve more client-facing work and custom solutions, with less focus on product-specific marketing and go-to-market strategies
ASSUMPTION: This role at CitySwift offers a unique blend of product marketing, cross-functional collaboration, and go-to-market strategy development, making it an excellent fit for a marketing professional looking to make a significant impact in a fast-growing startup environment.
📝 Sample Projects
- Developing a go-to-market strategy for a new product feature, including market research, positioning, messaging, and commercial enablement
- Creating a customer advocacy program to highlight the success of CitySwift's customers and support content marketing efforts
- Conducting a competitive landscape analysis to inform product positioning and messaging
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Product Marketing Manager at CitySwift might undertake.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does CitySwift support the professional development and growth of its employees?
- What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
- How does CitySwift approach customer success and retention, and what role does this position play in those efforts?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company's broader goals and strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://cityswift.com/job-post/?gh_jid=6618158003)
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and marketing expertise
- Familiarize yourself with CitySwift's products and mission to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
