Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Xeneta

🔹 Location: London, United Kingdom (Hybrid or Remote)

🔹 Job Type: Permanent - Full Time

🔹 Category: Product Marketing

🔹 Date Posted: 2025-04-21

🔹 Experience Level: 2-5 years (Product Marketing) or 5+ years (Marketing/Product Management)

🔹 Remote Status: Hybrid (Remote and On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market (GTM) strategies for new products and features
• Conducting market research and competitive analysis to identify trends and opportunities
• Creating compelling value propositions and messaging that resonate with target customer segments
• Collaborating with cross-functional teams, including Product Management, Marketing, Sales, and Customer Success
• Serving as a product evangelist internally and externally

ASSUMPTION: This role requires a strong understanding of B2B SaaS or DaaS markets and a proven track record in product marketing or related fields. Familiarity with shipping, logistics, or supply chain tech is desired but not a must-have.

📋 Key Responsibilities

✅ Collaborate with Product Management to understand product features, benefits, and differentiators

✅ Define target customer segments and develop customer personas

✅ Create and test research-based positioning and messaging strategies

✅ Lead the go-to-market (GTM) planning for new products and features

✅ Develop enablement and marketing materials for customers, partners, CS, and sales teams

✅ Partner with the Marketing Team to create engaging content and campaigns

✅ Provide ongoing support to commercial teams to effectively communicate the value proposition

✅ Maintain and organize all product marketing materials

✅ Support the Director of Product Marketing in annual and quarterly planning

✅ Serve as a product evangelist internally and externally

✅ Report on the success of Product Marketing activities and programs

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration. Strong communication, analytical, and organizational skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years in Product Marketing or 5+ years in Marketing or Product Management

Required Skills:

• Excellent writing, communication, and stakeholder management skills
• Ability to connect with and empathize with customers and colleagues at all levels and functions
• Analytical mindset with strong problem-solving abilities
• Growth-oriented mindset with a strong desire for continuous improvement and research into best practices
• Highly organized and skilled in prioritization, maintaining a high standard of quality
• High level of ownership and ability to work effectively as part of a team and individually
• Familiarity with tools like Confluence, Salesforce, HubSpot, and Microsoft Office

Preferred Skills:

• Background in shipping, logistics, or supply chain tech
• Experience working in a fast-paced, growing company

ASSUMPTION: Candidates should have a strong foundation in product marketing principles and be comfortable working in a dynamic, evolving environment.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Product Marketing Manager with 2-5 years of experience in the UK)

Benefits:

• Generous vacation plan (5-10 extra paid days off around public holidays)
• Education support (courses, books, conference fees)
• Work-life balance and flexible working hours
• Career growth opportunities

Working Hours: Full-time (37.5 hours per week), with flexible working hours and the option to work remotely for extended periods

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with the required experience level in the UK. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Xeneta operates in the technology industry, specifically focusing on ocean and air freight rate benchmarking and market analytics for the shipping and logistics industry.

Company Size: Xeneta is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: Xeneta was founded in 2012 and has since grown to become a leading provider of freight rate intelligence, serving major industry stakeholders.

Company Description:

• Xeneta is the leading ocean and air freight rate benchmarking and market analytics platform, transforming the shipping industry.
• The company provides liner-shipping stakeholders with data-driven insights into current and historical market behavior, reporting live on market average and low/high movements for both short and long-term contracts.
• Xeneta's data covers over 160,000 global trade routes and is comprised of over 400 million contracted container rates.

Company Specialties:

• Shipping rates
• Sea freight
• Container shipping rates
• Shipping freight rates
• Benchmark shipping rates
• Big data analytics for shipping
• Ocean freight rate intelligence
• Air freight
• Shipping index
• Transportation
• Supply chain management
• Logistics
• Freight forwarding
• Ocean freight

Company Website: https://www.xeneta.com/

ASSUMPTION: Xeneta's focus on data-driven insights and market analytics makes it an attractive employer for candidates interested in the shipping and logistics industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals looking to advance their product marketing careers in a dynamic and growing industry.

Reporting Structure: The Product Marketing Manager reports directly to the Director of Product Marketing and works closely with various cross-functional teams, including Product Management, Marketing, Sales, and Customer Success.

Work Arrangement: This role is a hybrid position, requiring a mix of on-site and remote work. Some travel to regional offices and events may be required (usually Europe and the US).

Growth Opportunities:

• Xeneta's rapid growth and expansion present numerous opportunities for career advancement within the product marketing function or other departments.
• The company encourages employees to educate themselves during work hours, covering courses, books, and conference fees.
• Xeneta values work-life balance and offers flexible working hours to support employees' personal and professional growth.

ASSUMPTION: This role offers a unique opportunity for candidates to grow their careers in a fast-paced, innovative company that is transforming the shipping and logistics industry.

🌍 Location & Work Environment

Office Type: Xeneta's London office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Xeneta's London office is located in the City of London, with easy access to public transportation and nearby amenities.

Geographic Context:

• The City of London is a vibrant, multicultural district known for its historic landmarks, diverse food scene, and thriving business community.
• London offers excellent opportunities for professional growth, networking, and cultural experiences.
• The city's time zone (GMT) facilitates collaboration with Xeneta's global offices and clients.

Work Schedule: Full-time (37.5 hours per week), with flexible working hours and the option to work remotely for extended periods.

ASSUMPTION: Xeneta's London office provides a dynamic and engaging work environment that supports employees' productivity and well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study (if applicable)
• Interview with the hiring manager and/or team members
• Final interview with the Director of Product Marketing
• Job offer and onboarding

Key Assessment Areas:

• Product marketing skills and experience
• Communication and stakeholder management abilities
• Analytical and problem-solving skills
• Cultural fit and alignment with Xeneta's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Demonstrate your understanding of Xeneta's business and the shipping and logistics industry
• Prepare examples of your past product marketing achievements and how they align with the role's responsibilities

ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Research, Competitive Analysis, Value Proposition, Messaging, Sales Enablement, Customer Retention, B2B SaaS, DaaS, Shipping, Logistics, Supply Chain Tech

ASSUMPTION: Xeneta's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Confluence
• Salesforce
• HubSpot
• Microsoft Office
• Additional tools may be required based on the specific needs of the role

ASSUMPTION: Familiarity with the listed tools is preferred, but candidates with transferable skills and a willingness to learn new tools are encouraged to apply.

👔 Cultural Fit Considerations

Company Values:

• We are one
• Variety and fairness
• Transparency builds trust
• Modernization through data

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Fast-paced and dynamic
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• How do you align with Xeneta's company values, particularly 'We are one' and 'Variety and fairness'?
• How do you approach working in a collaborative, cross-functional environment?
• How do you stay organized and prioritize tasks in a fast-paced, dynamic work environment?

ASSUMPTION: Xeneta's company culture emphasizes collaboration, data-driven decision-making, and continuous improvement. Candidates who align with these values and work styles are more likely to succeed in this role.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to adapt quickly to changing priorities and deadlines
• The role involves working with various cross-functional teams, which may present communication and collaboration challenges
• The hybrid work arrangement may require candidates to balance on-site and remote work effectively
• The role may require some travel to regional offices and events, which may disrupt personal schedules

ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Product Marketing Manager vs. Marketing Manager: The Product Marketing Manager role focuses more on product-specific go-to-market strategies and messaging, while the Marketing Manager role has a broader scope, encompassing all marketing activities for the company.
• Industry-specific context: Xeneta's focus on the shipping and logistics industry requires candidates to understand and adapt to the unique dynamics and trends of this market.
• Career path comparison: The Product Marketing Manager role can serve as a stepping stone to leadership positions within product marketing or other marketing functions, as well as roles in product management or general management.

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to similar positions in the market.

📝 Sample Projects

• Developing a go-to-market strategy for a new product feature, including customer segmentation, positioning, messaging, and enablement materials
• Conducting market research and competitive analysis to identify trends and opportunities in the shipping and logistics industry
• Creating and testing messaging frameworks for new products or features, based on customer feedback and market data

ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Product Marketing Manager role at Xeneta.

❓ Key Questions to Ask During Interview

• Can you describe the typical go-to-market process for new products or features at Xeneta?
• How does the Product Marketing team collaborate with other departments, such as Product Management, Marketing, Sales, and Customer Success?
• What are the most significant challenges facing the shipping and logistics industry, and how does Xeneta's product marketing strategy address them?
• How does Xeneta support the professional growth and development of its employees?
• What is the work-life balance like at Xeneta, and how does the company support employees' personal and professional well-being?

ASSUMPTION: These questions help candidates better understand the role, the company, and the industry, enabling them to make informed decisions about their application and potential career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Xeneta's careers page
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your past product marketing achievements and how they align with the role's responsibilities
• Follow up with Xeneta's HR team within one week of submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.