📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Revalize
🔹 Location: Remote, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategy, positioning, and promotion of Revalize's products
- Focusing on e-commerce and PLM solutions to drive new business growth and seamless retention
- Conducting market research and analyzing data to identify growth opportunities
- Collaborating cross-functionally with product, design, and sales teams
- Optimizing the online store and product listings for better performance
ASSUMPTION: This role requires a strong understanding of e-commerce workflows and manufacturing or engineering software, preferably with SaaS solutions.
📋 Key Responsibilities
✅ Conduct market research to understand customer needs, trends, and competitor activity
✅ Analyze data from the e-store, customer feedback, and industry trends to identify growth opportunities
✅ Work closely with product teams to create clear, consistent, and engaging content that communicates the benefits and differentiators of products
✅ Plan and execute product launches for new features or offerings in the e-store
✅ Collaborate with key marketing functions to develop integrated marketing campaigns, including email marketing, social media, SEO, PPC, and content marketing plans
✅ Optimize product pages, including images, descriptions, pricing, and call-to-action buttons, for conversions
✅ Monitor sales data and identify areas for improvement in the marketing funnel
✅ Track and report on the success of product marketing initiatives, providing insights into what's working and areas for improvement
ASSUMPTION: This role requires strong communication skills and the ability to define product value propositions, differentiators, and key messaging to target audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in manufacturing or engineering software, e-commerce workflows, preferably with SaaS solutions
Required Skills:
- Experience executing go-to-market strategies, product launches, and marketing campaigns to drive product awareness and adoption
- Strong communication skills, with ability to define product value propositions, differentiators, and key messaging to target audiences
- Ability to conduct relevant market research, competitor analysis, and customer segmentation to inform product positioning and strategies
- Understanding of the online buying journey and how best to drive demand and conversion
- Ability to execute at scale and at pace in a complex, fast-moving business
- Demonstrated ability to work effectively in a remote environment
Preferred Skills:
- Experience with PLM industry and vertical bundles
- Fluency in additional languages
ASSUMPTION: Candidates with experience in manufacturing or engineering software and e-commerce workflows are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-level product marketing managers with relevant experience in the software development industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and a remote work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on manufacturing and engineering solutions
Company Size: Medium-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment
Founded: 2021, with a portfolio of industry-leading CPQ, PLM, and design solutions
Company Description:
- Empowers manufacturing businesses to better design, model, develop, and sell, driving greater outcomes across the entire manufacturing value chain
- Serves more than 15,000 customers across the globe
- Portfolio company of TA Associates and Hg
Company Specialties:
- Software Development
- Database Management
- Revenue Operations
- Commercial Operations
- Process Automation
- Enterprise Product Configurator Software
- E-Catalog Software
- CPQ
- PLM
Company Website: https://www.revalizesoftware.com
ASSUMPTION: Revalize's focus on manufacturing and engineering software provides a unique opportunity for candidates interested in this industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing department and the company
Reporting Structure: This role reports directly to the Senior Director of Product Marketing
Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance
Growth Opportunities:
- Advancement to Senior Product Marketing Manager or other senior roles within the marketing department
- Expansion into other areas of the business, such as sales or product management
- Professional development through training and mentorship programs
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in product marketing.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A (Remote work only)
Geographic Context:
- Revalize is headquartered in Jacksonville, Florida, but this role can be performed remotely from anywhere in the United States
- The company has additional offices in Germany, Slovakia, the Netherlands, Switzerland, and the United Kingdom
- Revalize serves customers worldwide, providing a global perspective on the manufacturing industry
Work Schedule: Full-time, with flexible hours and the ability to work independently from a remote location
ASSUMPTION: The remote work environment offers candidates the flexibility to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in manufacturing or engineering software and e-commerce workflows
- Tailor your resume and cover letter to emphasize skills and accomplishments related to the key responsibilities of this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills
ATS Keywords: Product Marketing, E-commerce, PLM, Go-to-Market Strategy, Market Research, Customer Experience, SEO, PPC, Content Marketing, A/B Testing, Performance Reporting
ASSUMPTION: Revalize uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Search Engine Optimization (SEO) tools (e.g., SEMrush, Ahrefs)
- Pay-Per-Click (PPC) advertising platforms (e.g., Google Ads, Facebook Ads)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Remote and flexible work arrangements
- Data-driven decision-making
- Cross-functional collaboration
- Continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy working independently?
- Are you comfortable using data and analytics to inform your marketing strategies?
- Do you have strong communication skills and the ability to work effectively with cross-functional teams?
ASSUMPTION: Candidates who align with Revalize's company values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Adapting to changes in the market and responding to customer feedback
- Collaborating effectively with remote team members and stakeholders
- Staying up-to-date with industry trends and best practices in product marketing
ASSUMPTION: These challenges can be overcome by candidates who are adaptable, proactive, and committed to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on e-commerce and PLM solutions, requiring a unique blend of skills and experience
- Revalize's focus on the manufacturing industry provides a distinct opportunity for candidates interested in this sector
- This role offers significant growth potential, with opportunities for advancement and expansion into other areas of the business
ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new PLM feature, including market research, positioning, and launch planning
- Optimizing the online store's product listings and categories to improve conversion rates and customer experience
- Conducting a competitive analysis and customer segmentation study to inform product positioning and marketing strategies
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives a Product Marketing Manager at Revalize might work on.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the product marketing department and how this role fits into that plan?
- How does Revalize support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Revalize measure the success of its product marketing initiatives, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching Revalize's products, industry, and company culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
