Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Atropos Health

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Healthcare & Life Science

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Driving product success through market intelligence and competitive analysis
• Collaborating with cross-functional teams to develop marketing plans and strategies
• Creating impactful presentations and sales materials to drive customer engagement
• Tracking and reporting on program effectiveness and ROI

ASSUMPTION: This role requires a strong understanding of the healthcare industry and relevant market trends. Previous experience in product marketing, particularly in a market-facing role, is essential for success.

📋 Key Responsibilities

✅ Conduct market research and analysis to understand buyers, their needs, and how they make purchasing decisions

✅ Develop and maintain a deep understanding of the competitive landscape, including competitors' products, positioning, and strengths/weaknesses

✅ Collaborate with product management to develop product positioning and messaging that resonates with target buyer personas

✅ Document the buyer's journey and process, and drive changes to sales and marketing processes based on insights

✅ Develop marketing plans for product releases, including key activities and budgets to support customer retention and acquisition

✅ Continuously assess and report on the effectiveness of marketing programs, and make data-driven recommendations for improvement

✅ Plan and manage the launches of net-new products and releases of existing products

✅ Drive sales enablement by training sales teams on product features, benefits, and how to effectively communicate them to customers

ASSUMPTION: This role requires strong analytical, communication, and presentation skills. The ideal candidate will be comfortable working with data and using it to inform decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of product marketing experience, with at least 2 years in a market-facing role

Required Skills:

• Proven ability to conduct market research and analysis
• Strong competitive analysis skills
• Excellent presentation and public speaking skills
• Ability to track and report on ROI and program effectiveness
• Excellent collaboration and communication skills
• Proficient in using collaboration and CRM tools (e.g., Slack, HubSpot)

Preferred Skills:

• Experience in the healthcare industry
• Familiarity with real-world data and evidence-based medicine
• Strong data visualization skills

ASSUMPTION: While not explicitly stated, experience in the healthcare industry or familiarity with real-world data would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $95,000 - $125,000 per year (Based on industry standards for mid-senior level product marketing roles in the US)

Benefits:

• Health, dental, and vision insurance
• Parental leave
• 401k plan with employer match
• Flexible work environment and vacation policy
• Home office stipend
• Company offsites

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the US. Actual compensation may vary based on factors such as experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare & Life Science. Atropos Health operates in the rapidly growing real-world data and evidence-based medicine space.

Company Size: Small (11-50 employees). Atropos Health is a startup with a lean, agile team that values collaboration and innovation.

Founded: 2020. Atropos Health spun out of Stanford University's School of Medicine and has since grown to become a leader in its field.

Company Description:

• Atropos Health is the developer of GENEVA™ OS, the operating system for rapid healthcare evidence across a robust network of real-world data.
• The company helps healthcare and life science organizations close evidence gaps from bench to bedside, improving individual patient outcomes with data-driven care, expediting research that advances the field of medicine, and more.
• Atropos Health is committed to transforming healthcare with timely, relevant real-world evidence.

Company Specialties:

• Real-world data
• Second opinion
• Evidence-based medicine
• AI
• Healthcare

Company Website: Atropos Health

ASSUMPTION: Atropos Health is a fast-growing startup with a strong focus on innovation and data-driven decision-making. The company's small size and agile nature provide ample opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid-Senior level. This role is suitable for experienced product marketing professionals looking to drive product success in a dynamic, fast-paced environment.

Reporting Structure: The Product Marketing Manager reports directly to the SVP Marketing, Joy Somogyi.

Work Arrangement: Remote (US only). Atropos Health is a remote-first company, offering flexible work arrangements and a home office stipend.

Growth Opportunities:

• As a small, growing company, Atropos Health offers ample opportunities for career growth and advancement.
• This role provides the opportunity to work closely with cross-functional teams and make a significant impact on the company's success.
• The dynamic nature of the healthcare industry and real-world data space presents numerous growth and learning opportunities.

ASSUMPTION: The Product Marketing Manager role at Atropos Health offers a unique opportunity to drive product success in a fast-growing, innovative company. The ideal candidate will be comfortable working in a dynamic, agile environment and eager to make a significant impact.

🌍 Location & Work Environment

Office Type: Remote. Atropos Health is a remote-first company, with no physical office locations.

Office Location(s): N/A

Geographic Context:

• Atropos Health is headquartered in Palo Alto, CA, but operates remotely with employees across the United States.
• The company's remote work environment offers flexibility and the opportunity to work from anywhere within the US.
• The United States has a well-established healthcare industry and a strong demand for real-world data and evidence-based medicine.

Work Schedule: Full-time (40 hours/week) with flexible hours and a flexible vacation policy.

ASSUMPTION: The remote work environment at Atropos Health offers a high degree of flexibility and the opportunity to work from anywhere within the US. The ideal candidate will be comfortable working remotely and managing their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-depth interview with cross-functional team members
• Final interview with the SVP Marketing
• Background check and offer

Key Assessment Areas:

• Market research and analysis skills
• Competitive analysis skills
• Presentation and public speaking skills
• ROI tracking and program effectiveness assessment skills
• Collaboration and communication skills
• Cultural fit and alignment with Atropos Health's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your market research and analysis methodologies, as well as your approach to competitive analysis.
• Prepare a sample presentation or sales material that demonstrates your ability to create impactful, customer-focused content.
• Research Atropos Health and be ready to discuss how your skills and experience align with the company's mission and values.

ATS Keywords: Product Marketing, Market Intelligence, Competitive Analysis, Sales Enablement, ROI Tracking, Customer Engagement, Product Positioning, Messaging Development, Real-World Data, Evidence-Based Medicine

ASSUMPTION: The interview process at Atropos Health is designed to assess the candidate's skills, experience, and cultural fit. The ideal candidate will be comfortable working in a dynamic, agile environment and eager to make a significant impact.

🛠️ Tools & Technologies

• Slack
• HubSpot
• Data visualization tools (e.g., Tableau, Power BI)
• Presentation software (e.g., PowerPoint, Google Slides)
• Collaboration and project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will be comfortable using collaboration and CRM tools, as well as data visualization and presentation software. Familiarity with tools commonly used in the marketing industry is preferred.

👔 Cultural Fit Considerations

Company Values:

• Bias to Action: We are driven by urgency and persistence, ensuring our actions contribute to the relentless pursuit of our mission.
• Intellectual Honesty: We are committed to the integrity of our work, seeking truth, and building transparent methodologies that go beyond industry norms.
• Compelled by Curiosity: We seek to solve the unknown, push boundaries, and do not accept the status quo.
• Impactful Innovation: We pioneer solutions that pursue equity and representation that have a transformative impact for our customers, users, and patients.
• Mindful Mentorship: We approach all interactions with an empathetic understanding, actively investing in the growth of each other and our customers.

Work Style:

• Atropos Health is a remote-first company that values flexibility, collaboration, and innovation.
• The ideal candidate will be comfortable working independently and managing their time effectively in a remote work environment.
• The company's agile, dynamic nature requires strong communication, collaboration, and adaptability.

Self-Assessment Questions:

• Do you have experience conducting market research and analysis in the healthcare industry?
• Are you comfortable working remotely and managing your time effectively in a dynamic, agile environment?
• Do you share Atropos Health's commitment to intellectual honesty, curiosity, and impactful innovation?

ASSUMPTION: Atropos Health values candidates who are aligned with the company's core values and comfortable working in a dynamic, agile environment. The ideal candidate will be eager to make a significant impact and contribute to the company's mission.

⚠️ Potential Challenges

• The fast-paced, dynamic nature of the role may require candidates to adapt quickly and manage multiple priorities.
• The remote work environment may present challenges for candidates who prefer a more structured, on-site office setting.
• The healthcare industry and real-world data space are complex and rapidly evolving, requiring candidates to stay up-to-date with the latest trends and developments.
• The competitive landscape in the real-world data and evidence-based medicine space is crowded and competitive, requiring candidates to stay informed about competitors' products, positioning, and strategies.

ASSUMPTION: The Product Marketing Manager role at Atropos Health presents numerous opportunities for growth and impact, but also comes with its own set of challenges. The ideal candidate will be comfortable working in a dynamic, agile environment and eager to take on new challenges as they arise.

📈 Similar Roles Comparison

• Compared to traditional product marketing roles, this position places a greater emphasis on market research and analysis, as well as competitive analysis.
• Unlike many product marketing roles, this position requires a strong understanding of the healthcare industry and real-world data.
• Career paths in product marketing typically involve progression to senior or director-level roles, with opportunities for specialization in specific industries or product categories.

ASSUMPTION: The Product Marketing Manager role at Atropos Health is unique in its focus on market research and analysis, as well as its requirement for healthcare industry expertise. The ideal candidate will have experience in product marketing and a strong background in the healthcare industry or real-world data.

📝 Sample Projects

• Conducting a comprehensive market analysis to identify gaps in the real-world data and evidence-based medicine landscape
• Developing a competitive analysis framework to assess competitors' products, positioning, and strengths/weaknesses
• Creating a customer journey map to understand the buyer's process and inform sales and marketing strategies
• Developing a product positioning and messaging framework that resonates with target buyer personas
• Planning and executing a product launch campaign, including key activities, budgets, and timelines

  ASSUMPTION: The ideal candidate will have experience working on similar projects and be comfortable taking on new challenges as they arise.

  ❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the real-world data and evidence-based medicine space, and how does Atropos Health plan to address them?
  • How does Atropos Health approach competitive analysis, and what tools or methodologies do you use?
  • What is the company's approach to product positioning and messaging, and how do you involve cross-functional teams in the process?
  • How does Atropos Health measure the success of its marketing programs, and what metrics do you track?
  • What opportunities are there for growth and advancement within the company, and how does Atropos Health support employee development?

  ASSUMPTION: The ideal candidate will be curious and eager to learn more about Atropos Health's approach to product marketing, as well as the company's plans for growth and expansion.

  📌 Next Steps for Applicants

  To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare a sample presentation or sales material that demonstrates your ability to create impactful, customer-focused content.
  • Research Atropos Health and be ready to discuss how your skills and experience align with the company's mission and values.
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

  ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.