📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: EverTrue
🔹 Location: Remote - US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for product launches
- Crafting compelling messaging and positioning for key personas and market segments
- Collaborating with cross-functional teams, including Product, Sales, and Customer Success
- Conducting market research and competitive analysis to inform product strategy
- Creating customer storytelling and ROI narratives to highlight product impact
ASSUMPTION: This role requires a strong understanding of both product and marketing, as well as excellent communication and collaboration skills. Experience in B2B SaaS and a passion for the education/non-profit sector are preferred.
📋 Key Responsibilities
✅ Manage go-to-market strategy and execution for product launches, ensuring alignment across Product, Sales, and Customer Success
✅ Craft compelling messaging and positioning tailored to key personas and market segments
✅ Develop sales enablement materials, including decks, one-pagers, and battlecards, to support the sales team
✅ Track competitive intelligence and market trends, keeping internal teams informed and influencing product strategy
✅ Act as a bridge between Product and GTM teams, ensuring all teams are operating with up-to-date information and insights
✅ Develop customer storytelling and ROI narratives to highlight product impact
✅ Collaborate with Growth and Demand Gen teams to align product messaging with campaigns and lead generation
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on customer-centricity and market trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 3 years of experience in a product marketing role
Required Skills:
- Proven experience in product marketing, preferably in B2B SaaS
- Excellent communication and collaboration skills
- Strong strategic and analytical thinking
- Familiarity with market research and competitive analysis
- Ability to work effectively in a remote, highly collaborative environment
Preferred Skills:
- Experience in the education/non-profit sector or advancement/fundraising
- Fluency in Spanish or other languages
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $100,000 - $110,000 per year
Benefits:
- Healthcare premium coverage (80%)
- Vacation stipend ($2,000 after the first year)
- Birthday off and charity donation
- Personal development stipend ($1,000 per year)
- Discretionary time off, holidays, sick days, half-day summer Fridays, recharge week, and monthly flex Fridays
Working Hours: Full-time, with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is based on industry standards for a product marketing manager role with 3-5 years of experience in B2B SaaS.
📌 Applicant Insights
🔍 Company Context
Industry: EverTrue operates in the fundraising software industry, supporting educational institutions and non-profit organizations in their advancement efforts.
Company Size: EverTrue has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: EverTrue was founded in 2010, with a mission to build relationships, inspire generosity, and improve lives through its advancement software.
Company Description:
- EverTrue is a remote-first, U.S.-based company supporting employees in over 30 states
- The company merged with ThankView in 2021, forming the leading donor engagement platform
- EverTrue is committed to diversity, equity, and inclusion, fostering an inclusive work environment
Company Specialties:
- Mobile solutions
- Fundraising solutions
- Advancement software
- Donor experience programs
- Direct mail
- Personalized video
- Stewardship
- Endowed fund management software
Company Website: https://www.evertrue.com/
ASSUMPTION: EverTrue's focus on the education and non-profit sectors sets it apart in the fundraising software industry, offering unique opportunities for applicants passionate about these fields.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in product marketing, seeking to grow their career in a mid-sized company with significant growth potential.
Reporting Structure: The Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including Product, Sales, and Customer Success.
Work Arrangement: This role is remote, with a focus on collaboration and communication with team members across the United States.
Growth Opportunities:
- As EverTrue continues to grow, there may be opportunities for advancement within the marketing department or other areas of the organization
- The company's commitment to professional development may provide opportunities for skill-building and career growth
- Working closely with cross-functional teams may offer insights into other aspects of the business and potential career paths
ASSUMPTION: EverTrue's growth trajectory and commitment to employee development present strong opportunities for career growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Remote - US
Geographic Context:
- EverTrue's remote work arrangement allows employees to work from anywhere in the United States
- The company's headquarters are in Boston, MA, but employees are not required to be based there
- EverTrue's remote-first culture fosters a diverse and inclusive work environment
Work Schedule: Full-time, with flexible hours and a focus on results and productivity
ASSUMPTION: EverTrue's remote work arrangement and flexible hours provide a high degree of work-life balance and accommodate employees' personal needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and collaboration skills
- Strategic thinking and analytical skills
- Alignment with EverTrue's mission and values
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of EverTrue's mission and values
- Prepare for behavioral and situational interview questions focused on product marketing and collaboration
ATS Keywords: Product marketing, go-to-market strategy, messaging, positioning, market research, competitive analysis, customer storytelling, ROI narratives, cross-functional collaboration, B2B SaaS, education sector, non-profit sector, fundraising
ASSUMPTION: EverTrue's interview process is designed to assess candidates' skills and cultural fit, with a focus on product marketing expertise and collaboration.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: EverTrue's use of marketing automation, CRM, project management, and data analysis tools enables efficient collaboration and data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Integrity
- Inclusivity
Work Style:
- Remote and flexible work arrangements
- Results-driven and outcome-oriented
- Strong communication and collaboration skills
- Adaptability and continuous learning
Self-Assessment Questions:
- How do you approach understanding and addressing the needs of diverse customer segments?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay up-to-date with market trends and competitive landscapes in a rapidly evolving industry?
ASSUMPTION: EverTrue's commitment to diversity, equity, and inclusion, as well as its customer-centric and collaborative work culture, makes it an attractive option for candidates seeking a mission-driven and supportive work environment.
⚠️ Potential Challenges
- Managing multiple product launches simultaneously, requiring strong prioritization and time management skills
- Balancing strategic thinking with hands-on execution, demanding adaptability and versatility
- Working remotely with a distributed team, necessitating excellent communication and collaboration skills
- Keeping up with the fast-paced and ever-evolving fundraising software industry
ASSUMPTION: EverTrue's fast-paced and dynamic work environment may present challenges, but also offers opportunities for growth and impact.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on market research and competitive analysis
- EverTrue's focus on the education and non-profit sectors sets it apart from other B2B SaaS companies
- This role offers opportunities for career growth and advancement within a mid-sized, rapidly growing company
ASSUMPTION: EverTrue's unique focus on the education and non-profit sectors, combined with its growth trajectory, makes it an attractive option for product marketing professionals seeking to make an impact in a mission-driven organization.
📝 Sample Projects
- Developing a go-to-market strategy for a new fundraising software feature, including messaging, positioning, and sales enablement materials
- Conducting market research and competitive analysis to inform product strategy and roadmap
- Creating customer storytelling and ROI narratives to highlight the impact of EverTrue's software on fundraising outcomes
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Product Marketing Manager role at EverTrue.
❓ Key Questions to Ask During Interview
- How does EverTrue support the professional development and growth of its product marketing team members?
- Can you describe the dynamic between the Product and Marketing teams, and how they collaborate to drive product success?
- How does EverTrue measure the impact of its product marketing efforts, and what metrics are most important for this role?
- What are the most significant challenges facing the fundraising software industry, and how does EverTrue plan to address them?
- How does EverTrue foster a culture of inclusivity and diversity, and what initiatives are in place to support these values?
ASSUMPTION: These interview questions are designed to assess EverTrue's commitment to employee growth, cross-functional collaboration, and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your product marketing experience and achievements
- Write a cover letter that demonstrates your understanding of EverTrue's mission and values, and your enthusiasm for the role
- Prepare for behavioral and situational interview questions focused on product marketing and collaboration
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
