📌 Core Information
- Job Title: Product Marketing Manager
- Company: Platform.sh
- Location: Remote • UK, Canada, Germany, Spain, France
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 16, 2025
🚀 Job Overview
Key aspects of this role include:
- Shaping product messaging and positioning
- Developing persona frameworks and use cases
- Planning and executing go-to-market strategies
- Collaborating with cross-functional teams
- Creating engaging marketing content
- Enabling sales teams with product knowledge
- Representing the company as a thought leader
ASSUMPTION: This role requires a strong understanding of product marketing principles and experience in a similar role within the SaaS or PaaS industry.
📋 Key Responsibilities
- Develop and maintain product value propositions and messaging frameworks
- Continuously refine persona, vertical, and use case frameworks
- Lead go-to-market planning for new product features and strategic partnerships
- Collaborate with product managers to shape product development using market, competitor, and customer insights
- Create engaging marketing content, including website copy, blogs, slide decks, and one-pagers
- Enable sales teams with product knowledge and training materials
- Conduct and maintain competitive research to inform positioning and update content
- Serve as a subject matter expert in webinars, internal presentations, and external events
ASSUMPTION: Success in this role requires exceptional communication skills, strong analytical thinking, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 5-10 years of experience in product marketing or a related role within the SaaS or PaaS industry
- Required Skills:
- Proven ability to develop and execute go-to-market strategies
- Strong analytical and communication skills
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Familiarity with CRM software (e.g., Salesforce)
- Proficiency in project management tools (e.g., Asana, Trello)
- Preferred Skills:
- Experience with product management tools (e.g., JIRA, Asana)
- Familiarity with SQL or data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: A successful candidate will have a proven track record in product marketing, with a strong portfolio demonstrating their ability to create clear, compelling narratives that drive product adoption and customer satisfaction.
💰 Compensation & Benefits
- Salary Range: €60,000 - €80,000 per year (based on experience and location)
- Benefits:
- Flexible PTO
- Company stock options
- Professional development budget
- Office equipment budget
- Wellness budget
- Annual team gatherings
- Internet reimbursement
- Inclusive parental leave
- Remote work travel program
- Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role with 5-10 years of experience. The actual salary may vary depending on the candidate's skills, experience, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 201-500 employees
- Founded: 2015
- Company Description: Platform.sh is a Platform-as-a-Service (PaaS) that removes the complexities of cloud infrastructure management and optimizes development-to-production workflows, reducing the time it takes to build and deploy applications. Delivering efficiency, reliability, and security, giving development teams both control and peace of mind. Built for developers, by developers.
- Company Specialties: Cloud Hosting, DevOps, PHP, Drupal, Symfony, NodeJS, Magento, Wordpress, Web Hosting, Managed Hosting, Python, Ruby, Platform-as-a-Service, SaaS, Growth, Start-up, Continuous Deployment, and Continuous Integration
📊 Role Analysis
- Career Level: Mid-Senior level role, suitable for experienced product marketing professionals looking to drive strategic initiatives and collaborate with cross-functional teams
- Reporting Structure: Reports directly to the Director, Product Marketing
- Work Arrangement: Remote, with the option to work from one of the company's global offices
- Growth Opportunities: Potential to grow into a leadership role as the company continues to expand its marketing team and product offerings
ASSUMPTION: This role offers a unique opportunity for a product marketing professional to make a significant impact on the company's go-to-market strategy and drive product adoption and customer satisfaction.
🌍 Location & Work Environment
- Office Type: Remote-first, with physical offices in Paris, San Francisco, London, and Cologne
- Office Location(s): 22 Rue de Palestro, Paris, Île-de-France 75002, FR; 303 2nd St, South Tower #200, San Francisco, California 94107, US; 152 City Road, London, England, GB; Im Klapperhof 7-23, Köln, North Rhine-Westphalia 50670, DE
- Geographic Context: The company operates globally, with team members in over 30 countries. The role is open to candidates based in Canada, Spain, Germany, France, or the UK.
- Work Schedule: Flexible, with a focus on results and delivery rather than hours worked
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and clear communication with team members across different time zones.
💼 Interview & Application Insights
- Typical Process: 4 interviews on Google Meet, following this order:
1. 45 minutes with Talent Acquisition
2. 60 minutes with the Hiring Manager (Director, Product Marketing)
3. 60 minutes with the team (IC's)
4. 45 minutes with an Executive (SVP, Marketing)
- Key Assessment Areas: Product marketing skills, strategic thinking, communication abilities, and cultural fit
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively in a remote environment
3. Familiarize yourself with the company's products, target audience, and market position
- ATS Keywords: Product Marketing, Go-to-Market Strategy, Messaging Framework, Persona Development, Competitive Analysis, Content Creation, Sales Enablement, Thought Leadership
ASSUMPTION: The interview process is designed to ensure that candidates have a clear understanding of the role, the company's culture, and the opportunity to ask questions and make an informed decision about the position.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce)
- Product management tools (e.g., JIRA, Asana)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
ASSUMPTION: The tools and technologies listed are not exhaustive, and the company may use additional tools as needed to support the role's responsibilities.
👔 Cultural Fit Considerations
- Company Values: Strive for a positive impact, care for each other and be fair, aim for the stars; get there one step at a time
- Work Style: Collaborative, agile, and results-driven, with a strong emphasis on open communication and continuous learning
- Self-Assessment Questions:
1. How do you approach balancing the need for a positive impact with the pursuit of growth and innovation?
2. Describe a time when you had to navigate a challenging team dynamic, and how did you ensure fairness and inclusivity?
3. How do you set and track progress towards ambitious goals, and how do you adapt your approach when faced with setbacks?
ASSUMPTION: The company values a diverse and inclusive work environment, where each team member's unique perspective contributes to the company's success.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining clear communication and collaboration with team members across different time zones
- The role may require occasional travel to attend industry events, conferences, or team gatherings
- Balancing multiple projects and priorities may present time management challenges
ASSUMPTION: The company provides resources and support to help employees overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- Product Marketing Manager (Tech Company A): Focuses on enterprise software products, requiring a deep understanding of the enterprise market and customer needs
- Product Marketing Manager (Consulting Firm B): Involves working with multiple clients, each with unique business challenges and marketing objectives
- Product Marketing Manager (Non-profit Organization C): Requires a strong focus on storytelling and communicating the organization's mission and impact to diverse stakeholders
ASSUMPTION: Each role offers unique opportunities and challenges, and the ideal candidate will be able to adapt their skills and approach to the specific requirements of the role.
📝 Sample Projects
- Developing a go-to-market strategy for a new product feature, including market research, competitive analysis, and messaging framework
- Creating a series of blog posts and webinars to educate customers on the benefits of the company's platform and how it compares to competitors
- Collaborating with the sales team to create targeted email campaigns and sales enablement materials that drive product adoption and customer satisfaction
ASSUMPTION: The company encourages a test-and-learn approach, and employees are empowered to take on new projects and initiatives that drive business growth and innovation.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development of its product marketing team members?
- What are the most significant challenges facing the product marketing team, and how can this role help address them?
- How does the company measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for collaboration with other departments, such as product, sales, or customer success, to drive cross-functional initiatives and improve overall company performance?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and it provides valuable insights into the work environment and the team's expectations.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://platform.sh/company/careers/job?gh_jid=8002739002)
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
3. Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively in a remote environment
4. Familiarize yourself with the company's products, target audience, and market position
5. Follow up with the hiring team one week after your final interview, expressing your continued interest in the role and asking if there is any additional information you can provide
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
