📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Welltech
🔹 Location: London, United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Health & Fitness Industry
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (UK only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative product marketing strategies
- Partnering with cross-functional teams to drive long-term revenue growth
- Ensuring product alignment with user needs, market trends, and internal product roadmap
- Optimizing end-to-end user journey and creating compelling product narratives
- Establishing Welltech as a thought leader in the health and fitness industry
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and collaboration to succeed in a dynamic, rapidly changing environment.
📋 Key Responsibilities
✅ Developing and owning a marketing audience strategy that drives long-term revenue growth
✅ Conducting market research and competitive analysis to inform product marketing strategies
✅ Developing and executing comprehensive go-to-market plans for new and existing products/features
✅ Creating high-impact marketing materials and managing launch timelines
✅ Collaborating with cross-functional teams to develop and execute a 12-month new user journey/flow roadmap
✅ Planning and executing multi-channel marketing campaigns to drive product awareness, adoption, and customer retention
✅ Defining and tracking key performance metrics to measure the effectiveness of marketing initiatives
✅ Establishing and maintaining Welltech's position as a thought leader in the industry through strategic marketing initiatives
ASSUMPTION: The role requires a strong understanding of marketing audience strategy, go-to-market execution, and end-to-end user journey optimization to succeed in this fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in Product Marketing Management with a proven track record in driving PMM growth in a high-growth B2C company
Required Skills:
- Proven expertise in product marketing strategy and frameworks to develop GTM strategies
- Strong strategic thinking, communication, and project management skills
- Proficiency in data analysis and familiarity with tools like Tableau, Amplitude, Google Analytics
- Creativity: Ability to craft compelling narratives that resonate with both technical and non-technical audiences
- Collaboration: Proven track record of working effectively with cross-functional teams in a fast-paced environment
- Adaptability: Ability to thrive in a dynamic, rapidly changing environment and adjust strategies as needed to meet business objectives
- User-centric mindset
Preferred Skills:
- Experience/keen interest in health and fitness
ASSUMPTION: Candidates with a strong background in product marketing, a user-centric mindset, and a passion for health and fitness will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a mid-senior level role in London)
Benefits:
- Competitive benefits package
- Flexible working hours
- Opportunities for professional growth and development
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Welltech operates in the competitive Health & Fitness industry, with a focus on creating intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys through its five life-changing apps
Company Size: Small (2-10 employees) - Applicants can expect a close-knit, agile work environment with ample opportunities for growth and impact
Founded: 2023 - Welltech is a relatively new company with a strong focus on innovation and rapid growth
Company Description:
- Welltech is a global leader in the Health & Fitness industry, with a mission to transform lives through intuitive wellness solutions
- The company has crossed over 200 million installs across its five life-changing apps, designed to boost well-being for millions
- Welltech strives to be proactive wellness partners for its users, while continually evolving itself to stay at the forefront of the industry
Company Specialties:
- Personalized Well-being Design
- Preference-Driven Lifestyle Coaching
- Biohacking for Individuality
- Creative Well-being Solutions
- Intuitive Well-being Technology
- Next-Gen Well-being Tools
- Affordable Well-being for All
- Transform clinical technology to artful daily user
- Creating platform to uses for celebrate unique journey
- Empowering Self-Expression in Well-being
- Well-being Innovation Studio
- Beyond Trends
- Beyond Fads
- Your Well-being
- Your Canvas
- Our Brushes
- Redefining Well-being
- One Brushstroke at a Time
- Explore the Art of Well-being
- Mindful Living
- Biofeedback Coaching
- Holistic Well-being Design
- Stress Management with Creativity
- and Well-being Beyond Data
Company Website: Welltech World
ASSUMPTION: Welltech is a dynamic, innovative company with a strong focus on personalization and creativity in the health and fitness industry.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers significant growth opportunities and the chance to make a substantial impact on the company's success
Reporting Structure: The Product Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Product, Design, and Brand
Work Arrangement: Remote (UK only) - Applicants must be based in the UK and have the right to work in the country
Growth Opportunities:
- Potential career progression into a leadership role within the Marketing department
- Opportunities to expand the role's scope as the company grows and enters new markets
- Chance to work on high-impact projects that directly influence the company's success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote - Applicants can work from the comfort of their own home or a co-working space
Office Location(s): London, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving tech industry
- The city offers a wide range of cultural attractions, restaurants, and entertainment options
- London has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Full-time (37.5 hours per week) with flexible working hours - Applicants can expect a good work-life balance with the opportunity to work remotely
ASSUMPTION: London offers a dynamic, multicultural work environment with a wide range of cultural attractions and entertainment options. The remote work arrangement provides a good work-life balance for applicants.
💼 Interview & Application Insights
Typical Process:
- Recruiter call to discuss the role and assess cultural fit
- Meet the Hiring Manager to discuss the role in more detail and assess skills and experience
- Test Task to evaluate the candidate's ability to develop and execute product marketing strategies
- Presentation & QA with the Leadership team to discuss the candidate's approach to the test task and answer any questions
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and ability to craft compelling narratives
- Collaboration and communication skills
- Adaptability and ability to thrive in a dynamic environment
- User-centric mindset and understanding of the health and fitness industry
Application Tips:
- Tailor your resume to highlight your experience in product marketing, strategic thinking, and collaboration
- Prepare a cover letter that demonstrates your understanding of the role and your passion for health and fitness
- Be ready to discuss your approach to product marketing strategies and your ideas for driving long-term revenue growth
ATS Keywords: Product Marketing, Marketing Audience Strategy, Go-To-Market, User Journey Optimization, Thought Leadership, Strategic Thinking, Collaboration, Health & Fitness Industry
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, creativity, collaboration, and adaptability, as well as their understanding of the health and fitness industry and their passion for the role.
🛠️ Tools & Technologies
- Tableau
- Amplitude
- Google Analytics
- Marketo
- Asana
- Slack
ASSUMPTION: The role requires proficiency in data analysis tools and familiarity with marketing automation platforms and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Grow Together - Welltech champions both personal and professional growth
- Lead by Example - Every team member is empowered to inspire and make an impact
- Results-Driven - Welltech focuses on achieving meaningful outcomes, not just effort
- We Are Well-Makers - Welltech creates a healthier, happier world through its products and services
Work Style:
- Agile and dynamic - Welltech operates in a fast-paced, ever-changing environment
- Collaborative - Welltech values cross-functional teamwork and open communication
- User-centric - Welltech prioritizes user needs and preferences in all its products and services
Self-Assessment Questions:
- How do you align with Welltech's value of 'Grow Together' and how have you demonstrated this in previous roles?
- How comfortable are you working in a dynamic, rapidly changing environment, and how have you adapted to change in previous roles?
- How do you ensure that your work style aligns with Welltech's user-centric approach, and can you provide an example of a time when you put user needs first?
ASSUMPTION: Welltech values candidates who align with its company values, are comfortable working in a dynamic environment, and prioritize user needs in their work.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and creativity, which can be challenging in a fast-paced environment
- The role involves working with cross-functional teams, which can present communication and collaboration challenges
- The role requires a user-centric mindset, which can be challenging to maintain in a dynamic, rapidly changing environment
- The role is remote (UK only), which can present challenges for candidates who prefer an on-site work environment
ASSUMPTION: The role presents several challenges, including the need for high-level strategic thinking, effective communication and collaboration, a user-centric mindset, and adaptability to a remote work environment.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Brand Marketing Manager - Product Marketing focuses on driving long-term revenue growth through product marketing strategies, while Brand Marketing focuses on building and maintaining brand awareness and equity
- Health & Fitness Industry vs. Other Industries - The health and fitness industry is dynamic and ever-changing, with a strong focus on innovation and personalization
- Mid-Senior level vs. Entry/Mid/Executive level - This role offers significant growth opportunities and the chance to make a substantial impact on the company's success
ASSUMPTION: This role differs from related positions in its focus on driving long-term revenue growth through product marketing strategies, its dynamic and ever-changing industry, and its significant growth opportunities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new fitness app feature, including creating compelling product narratives and managing launch timelines
- Conducting market research and competitive analysis to inform product marketing strategies for an existing nutrition tracker app
- Collaborating with cross-functional teams to develop and execute a 12-month new user journey/flow roadmap for a popular wellness app
ASSUMPTION: These sample projects demonstrate the role's focus on driving long-term revenue growth through product marketing strategies, conducting market research and competitive analysis, and collaborating with cross-functional teams to optimize user journeys.
❓ Key Questions to Ask During Interview
- How does Welltech prioritize user needs and preferences in its product development and marketing strategies?
- Can you describe the team structure for the Marketing department and how the Product Marketing Manager role fits into it?
- How does Welltech support the professional growth and development of its employees?
- What are the key priorities for the Product Marketing Manager role in the first 90 days?
- How does Welltech measure the success of its product marketing strategies, and what metrics does it track?
ASSUMPTION: These key questions help applicants understand Welltech's user-centric approach, team structure, professional development opportunities, role priorities, and success metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience in product marketing, strategic thinking, and collaboration
- Prepare a cover letter that demonstrates your understanding of the role and your passion for health and fitness
- Prepare for a test task to evaluate your ability to develop and execute product marketing strategies
- Follow up with the recruiter one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
