📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Renishaw
🔹 Location: Home based-North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Legal Technology
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and executing marketing strategies for AI-driven legal technology products
- Collaborating with cross-functional teams to launch and promote innovative legal tech solutions
- Conducting market research and customer insights to inform product positioning and messaging
- Developing and executing go-to-market strategies for new and existing products
- Working in a dynamic, fast-paced environment with a focus on driving customer success and business growth
ASSUMPTION: This role requires a strong understanding of both AI technology and the legal industry, as well as proven product marketing experience.
📋 Key Responsibilities
✅ Define and execute marketing strategies for Lexis+ AI with Protege, ensuring the product resonates with legal professionals
✅ Lead go-to-market strategies, partnering closely with product managers, designers, and engineers to create impactful product messaging
✅ Conduct in-depth market research to stay on top of trends in legal tech, AI, and natural language processing, engaging with customers to understand their pain points and needs
✅ Collaborate with sales, customer success, and other internal teams to ensure alignment on product positioning, messaging, and launches
✅ Develop educational content and product demos to drive product adoption and customer satisfaction, serving as a trusted advisor to customers throughout their journey with Lexis+ AI
✅ Define and track key performance indicators (KPIs) to evaluate the success of marketing efforts, regularly reporting results to senior leadership and providing insights and recommendations for improvement
✅ Act as a product ambassador, communicating product value propositions clearly and compellingly across all channels and to all relevant stakeholders
ASSUMPTION: This role requires a high level of self-motivation, strong project management skills, and the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field
Experience: 7+ years of experience in product marketing, with a focus on AI, technology, or legal tech products
Required Skills:
- Proven experience managing and executing go-to-market strategies for complex, technical products
- Familiarity with AI technologies, including natural language processing and generative AI, especially within the legal sector
- Experience with legal workflows, ideally within law firms, in-house legal teams, or legal tech solutions
- Strong ability to understand customer needs and pain points, with a proven track record of translating these insights into successful marketing strategies
- Excellent analytical skills with the ability to assess market trends, competitor activity, and customer feedback
- Exceptional project management skills, with the ability to juggle multiple priorities and meet deadlines
- Strong team player who can collaborate effectively with cross-functional teams, including sales, engineering, and customer success
- Excellent written and verbal communication skills, with experience creating compelling content for diverse audiences
- Proven leadership skills, with the ability to influence and align teams around a shared vision
Preferred Skills:
- Previous experience in AI-driven or legal technology roles
- Fluency in additional languages, particularly those commonly used in legal contexts
ASSUMPTION: Candidates with experience in both AI technology and the legal industry may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 7-10 years of experience in legal tech or AI technology)
Benefits:
- Health Benefits: Comprehensive, multi-carrier program for medical, dental, and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care, and Commuter Spending Accounts
- Paid Time Off: In addition to annual Paid Time Off, up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
Working Hours: Full-time (40 hours per week) with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager with 7-10 years of experience in legal tech or AI technology. Actual compensation may vary based on factors such as the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Legal Technology
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1973 (Over 40 years of experience in engineering and scientific technology)
Company Description:
- Renishaw is a global leader in precision measurement and healthcare, with expertise in automation machinery manufacturing
- The company supplies products and services used in applications as diverse as jet engine and wind turbine manufacture, through to dentistry and brain surgery
- It is also a world leader in the field of additive manufacturing (also referred to as 3D printing), where it designs and makes industrial machines which ‘print' parts from metal powder
- Renishaw is guided by its purpose: Transforming Tomorrow Together, working with its customers to make the products, create the materials, and develop the therapies that are going to be needed for the future
Company Specialties:
- Metrology
- Measurement
- Calibration
- Position feedback
- Industry 4.0
- Machine tools
- Angle encoders
- Linear encoders
- Rotary encoders
- Absolute encoders
- Magnetic encoders
- Touch probes
- Additive manufacturing
- 3D printing
- Metal 3D printing
- Neurosurgery
- CAD/CAM dentistry
- Medical technology
- Surgical planning software
- Raman spectroscopy
- and Medical implants
Company Website: Renishaw Website
ASSUMPTION: Renishaw's extensive experience and expertise in precision measurement and healthcare make it an ideal place for a Product Marketing Manager with a focus on AI-driven legal technology to grow and succeed.
📊 Role Analysis
Career Level: Experienced (7-10 years of experience)
Reporting Structure: This role reports directly to the Head of Product Marketing for Legal Technology
Work Arrangement: Remote OK (with the option to work from home or in a hybrid arrangement)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the product marketing team
- Opportunities to work on cutting-edge AI and legal tech projects, driving innovation and growth
- Possibility to transition into other roles within the broader Renishaw organization, given the company's diverse range of products and services
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's legal technology offerings.
🌍 Location & Work Environment
Office Type: Hybrid (with the option to work remotely or on-site)
Office Location(s): North Carolina, United States (with the option to work from home)
Geographic Context:
- North Carolina is located in the southeastern region of the United States
- The state is known for its mild climate, diverse landscapes, and rich history
- North Carolina is home to a thriving technology industry, with a strong focus on research and development
Work Schedule: Full-time (40 hours per week) with flexible work arrangements available
ASSUMPTION: The remote-friendly work environment and flexible hours make this role an attractive option for candidates seeking a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Understanding of AI technology and legal workflows
- Customer-centric mindset and analytical skills
- Project management and collaboration abilities
- Communication and leadership skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Showcase your understanding of AI technology and legal workflows in your application materials
- Demonstrate your ability to work effectively in a cross-functional team environment
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Product Marketing, AI Technology, Legal Tech, Market Research, Customer Insights, Go-to-Market Strategy, Product Expertise, Customer Education, Marketing Campaigns, Product Launch, Cross-Functional Collaboration, Legal Workflows, Natural Language Processing, Generative AI
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with Renishaw's organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- AI and natural language processing tools (e.g., IBM Watson, Google Cloud AI Platform)
- Legal tech platforms (e.g., Westlaw, LexisNexis)
ASSUMPTION: Familiarity with these tools and technologies is not required, but may be beneficial for candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Renishaw encourages continuous learning and improvement, fostering a culture of innovation and creativity
- Collaboration: The company values teamwork and cross-functional collaboration, with a focus on collective success
- Customer Focus: Renishaw prioritizes customer needs and satisfaction, ensuring that its products and services meet the highest standards
- Integrity: The company upholds the highest ethical standards, promoting honesty, fairness, and respect in all its interactions
- Sustainability: Renishaw is committed to sustainable business practices, minimizing its environmental impact and contributing to a better future
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Customer-centric, with a deep understanding of customer needs and pain points
- Innovative and forward-thinking, with a commitment to driving progress and growth
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable working on multiple projects simultaneously?
- Are you able to balance strategic thinking with hands-on execution, and do you enjoy working in a cross-functional team?
- Do you have a strong customer focus, and are you adept at understanding and addressing customer needs?
- Are you comfortable working in a remote or hybrid environment, and do you have strong communication and collaboration skills?
- Do you share Renishaw's values, and are you committed to driving innovation, collaboration, and customer success?
ASSUMPTION: Candidates who align with Renishaw's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require strong time management and prioritization skills
- Collaborating with cross-functional teams may present unique communication and coordination challenges
- Keeping up with the latest trends in AI technology and legal workflows may require continuous learning and adaptation
- The remote-friendly work environment may present challenges for candidates who prefer an on-site office setting
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Product Marketing Manager (AI & Legal Tech) vs. Product Marketing Manager (AI & Enterprise Software):
- This role focuses on legal technology, requiring a strong understanding of legal workflows and customer needs
- The enterprise software role may have a broader focus, with less emphasis on industry-specific knowledge
- Product Marketing Manager (AI & Legal Tech) vs. AI Product Marketing Manager (Consumer):
- This role requires a deep understanding of legal technology and customer needs in the legal industry
- The consumer AI product marketing role may have a broader focus, with less emphasis on industry-specific knowledge and more focus on consumer behavior and preferences
- Product Marketing Manager (AI & Legal Tech) vs. AI Product Marketing Manager (B2B):
- This role requires a strong understanding of legal technology and customer needs in the legal industry, with a focus on enterprise-level solutions
- The B2B AI product marketing role may have a broader focus, with less emphasis on industry-specific knowledge and more focus on enterprise-level solutions and customer needs
ASSUMPTION: Understanding the unique aspects of this role compared to similar positions can help candidates determine if this opportunity aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI-powered legal research platform, Lexis+ AI with Protege
- Conducting market research to understand the pain points and needs of legal professionals, and translating these insights into successful marketing strategies
- Creating educational content and product demos to drive product adoption and customer satisfaction for Lexis+ AI with Protege
- Launching marketing campaigns to promote the unique benefits of Lexis+ AI with Protege to legal professionals, highlighting its advanced AI capabilities and natural language processing features
- Collaborating with cross-functional teams to ensure alignment on product positioning, messaging, and launches, and serving as a trusted advisor to customers throughout their journey with Lexis+ AI
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Product Marketing Manager with a focus on AI-driven legal technology may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the product marketing team, and how this role fits within the broader organization?
- What are the key priorities for this role in the first 30-60-90 days, and how will my success be measured?
- How does Renishaw support the professional development and growth of its employees, particularly in roles like this one?
- What are the most significant challenges facing the legal technology industry, and how is Renishaw positioned to address these challenges?
- How does Renishaw approach collaboration and knowledge sharing between its various product marketing teams and other internal stakeholders?
- What are the key performance indicators (KPIs) used to evaluate the success of marketing efforts, and how are these tracked and reported?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Renishaw careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your product marketing expertise, AI technology knowledge, and understanding of legal workflows
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, and be ready to discuss your approach to product marketing, market research, and customer insights
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to present a marketing plan or project proposal that demonstrates your strategic thinking and ability to drive product success
- Follow up with the hiring manager after your final interview to inquire about the next steps in the hiring process and timeline
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
