📌 Core Information
🔹 Job Title: Product Marketing Manager II
🔹 Company: Zurn Elkay Water Solutions Corporation
🔹 Location: Milwaukee, WI
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving new product development and launch plans for the Sinks product category
- Collaborating cross-functionally with engineering, operations, marketing, and sales teams
- Developing brand roadmaps, including positioning, value proposition, naming strategy, and tier strategy
- Analyzing market trends and competitive positioning to inform strategic decisions
- Working with channel, vertical, and digital marketing teams to define key customer personas and messaging
ASSUMPTION: This role requires a high level of cross-functional collaboration and strategic thinking to drive product success in a competitive market.
📋 Key Responsibilities
✅ Develop and execute new product development launch plans for the Sinks product category
✅ Collaborate cross-functionally with various teams to create effective marketing campaigns and product positioning strategies
✅ Lead the positioning of products and develop growth plans through new product development
✅ Manage the brand trademark process with the business unit
✅ Incorporate competitive positioning into overall strategy, including benchmarks, fighter sheets, new product launch awareness, and market trends
✅ Define key customer persona profiles, including messaging and key performance indicators
✅ Set product strategy for the Creative team and provide direction on product focus
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive product success.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field; MBA preferred
Experience: 8+ years of experience in product, channel, or brand marketing, ideally with a focus on product marketing and driving go-to-market launches
Required Skills:
- Strong analytical skills with the ability to interpret data and market trends
- Proven experience working in a cross-functional environment with engineering, operations, marketing, and sales
- Demonstrated success in leading cross-functional teams in the development and launch of new products and other business initiatives
- Strong business acumen with a strategic mindset and ability to influence cross-functionally and upwards
- Self-reliant and results-oriented with a high sense of urgency, initiative, and deadline-driven approach
- Exceptional interpersonal and presentation skills to interact effectively with all organization levels
- Ability to be a team player and work effectively in a cross-functional environment
- Strong prioritization, organization, and project management skills
- Flexibility to pivot quickly based on dynamic market changes and changing priorities
- Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva, and Adobe
Preferred Skills:
- Experience in the plumbing or water industry
- Fluency in additional languages
ASSUMPTION: Given the competitive nature of the market and the need for strategic thinking, candidates with relevant industry experience and a strong analytical background are likely to be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 per year (Based on industry standards for a Product Marketing Manager II role with 8+ years of experience in the Milwaukee area)
Benefits:
- Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
- Matching 401(k) Contribution
- Health Savings Account
- Up to 3 Weeks Vacation
- 12 Paid Holidays
- Annual Bonus Eligibility
- Educational Reimbursement
- Matching Gift Program
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Milwaukee area. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Zurn Elkay Water Solutions Corporation operates in the wholesale building materials industry, focusing on clean water solutions for drinking water, hygiene, and sustainable water management. The company serves various markets, including healthcare, hospitality, education, retail, and residential facilities.
Company Size: Zurn Elkay is a mid-sized company with 1,001-5,000 employees, providing a structured environment with opportunities for growth and collaboration.
Founded: The company was founded in 1900 and is headquartered in Milwaukee, Wisconsin.
Company Description:
- Zurn Elkay Water Solutions supplies a wide range of clean water solutions, focusing on quality, reliability, quick installation, and easy maintenance
- The company is driven by its values of Continuous Improvement, Integrity in Everything We Do, Customer First, Culture of Winning, and Total Associate Engagement
- Zurn Elkay is committed to making its communities better through volunteerism, philanthropy, and supporting inclusion and belonging
Company Specialties:
- Drinking water systems
- Hygiene solutions
- Sustainable water management
- Flow control and conservation
Company Website: http://www.zurnelkay.com
ASSUMPTION: Zurn Elkay Water Solutions Corporation is a well-established company with a strong focus on quality, reliability, and sustainability in the water solutions industry.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a combination of strategic thinking, cross-functional collaboration, and hands-on execution.
Reporting Structure: The Product Marketing Manager II reports directly to the Senior Director, Product Marketing and collaborates with various cross-functional teams, including engineering, operations, marketing, and sales.
Work Arrangement: This is an on-site role based in Milwaukee, WI, with occasional travel up to 25% for meetings and events.
Growth Opportunities:
- Potential career progression into senior-level product marketing roles or management positions within the marketing department
- Opportunities to work on diverse product categories and gain exposure to various aspects of the business
- Chances to develop leadership skills through cross-functional collaboration and team management
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing an opportunity for candidates to grow both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: The office is a modern, professional environment with a mix of open and private workspaces, fostering collaboration and communication among team members.
Office Location(s): 511 W. Freshwater Way, Milwaukee, WI 53204
Geographic Context:
- Milwaukee, WI, is located in the Midwest region of the United States
- The city offers a diverse range of cultural attractions, recreational opportunities, and a reasonable cost of living
- Milwaukee has a humid continental climate with warm summers and cold, snowy winters
Work Schedule: The work schedule is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs and occasional travel up to 25%.
ASSUMPTION: The office environment at Zurn Elkay Water Solutions Corporation is professional and collaborative, with a focus on driving results through teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Final round interviews with senior leadership
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Analytical skills and data interpretation
- Leadership and team management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the plumbing or water industry and the competitive landscape
- Prepare examples of your strategic thinking, cross-functional collaboration, and data-driven decision-making
- Research Zurn Elkay Water Solutions Corporation and be ready to discuss how your background and skills align with the company's mission and values
ATS Keywords: Product Marketing, New Product Development, Cross-Functional Collaboration, Strategic Planning, Market Analysis, Competitive Positioning, Brand Management, Customer Personas, Marketing Campaigns
ASSUMPTION: The interview process at Zurn Elkay Water Solutions Corporation is designed to assess candidates' strategic thinking, cross-functional collaboration, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word, Outlook, Teams)
- Constant Contact
- Canva
- Adobe
- Various project management and collaboration tools (e.g., Asana, Jira, Confluence)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Continuous Improvement: Zurn Elkay fosters a culture of continuous learning and improvement, encouraging employees to seek out new opportunities for growth and development
- Integrity in Everything We Do: The company prioritizes ethical decision-making and holds employees accountable for upholding its high standards of integrity
- Customer First: Zurn Elkay is committed to understanding and meeting the unique needs of its customers, providing exceptional service and support throughout the customer journey
- Culture of Winning: The company fosters a competitive and collaborative environment, encouraging employees to strive for excellence and achieve outstanding results
- Total Associate Engagement: Zurn Elkay is dedicated to creating an inclusive and engaging work environment that supports the personal and professional growth of its employees
Work Style:
- Collaborative: Zurn Elkay encourages cross-functional collaboration and teamwork to drive results and achieve shared goals
- Data-driven: The company prioritizes informed decision-making based on data analysis and market insights
- Agile: Zurn Elkay is committed to adapting and responding to dynamic market changes and customer needs
- Customer-focused: The company prioritizes understanding and meeting the unique needs of its customers, providing exceptional service and support throughout the customer journey
Self-Assessment Questions:
- How have you demonstrated a commitment to continuous learning and improvement in your previous roles?
- Can you provide an example of a time when you had to make a difficult ethical decision, and how did you approach it?
- How do you prioritize and balance the needs of multiple stakeholders, including customers, team members, and senior leadership?
- How do you stay organized and manage your time effectively in a fast-paced, dynamic work environment?
ASSUMPTION: Zurn Elkay Water Solutions Corporation values candidates who are strategic thinkers, collaborative team players, and committed to driving results through continuous improvement and customer focus.
⚠️ Potential Challenges
- The role requires a high level of cross-functional collaboration and may involve managing competing priorities and stakeholders
- The competitive nature of the market may present challenges in driving product success and market share
- Occasional travel up to 25% may be required for meetings and events, which could disrupt personal or family schedules
- The role may involve working with tight deadlines and managing project timelines and resources effectively
ASSUMPTION: While this role presents unique challenges, it also offers opportunities for growth, collaboration, and driving meaningful impact on the organization's success.
📈 Similar Roles Comparison
- Product Marketing Manager II vs. Senior Product Marketing Manager: The primary difference between these roles is the level of experience and responsibility. A Senior Product Marketing Manager typically has more experience, oversees a larger team, and is responsible for driving strategic direction across multiple product categories
- Industry-specific context: The water solutions industry is competitive and dynamic, with a focus on innovation, sustainability, and regulatory compliance. Candidates with relevant industry experience may have an advantage in understanding market trends and competitive positioning
- Career path comparison: A Product Marketing Manager II role can serve as a stepping stone to senior-level product marketing positions or management roles within the marketing department. Alternatively, candidates may choose to transition into related roles, such as brand management, market research, or sales and business development
ASSUMPTION: Understanding the differences between similar roles and the unique context of the water solutions industry can help candidates tailor their application and interview responses to better showcase their fit for the role.
📝 Sample Projects
- Developing a comprehensive brand roadmap for the Sinks product category, including positioning, value proposition, naming strategy, and tier strategy
- Conducting market research and competitive analysis to inform new product development and launch plans for the Sinks product category
- Collaborating with cross-functional teams to create effective marketing campaigns and product positioning strategies for new product launches
- Managing the brand trademark process with the business unit, ensuring compliance with legal and regulatory requirements
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Product Marketing Manager II role, requiring candidates to balance strategic thinking, data-driven decision-making, and effective collaboration with various teams.
❓ Key Questions to Ask During Interview
- Can you describe the current product portfolio and roadmap for the Sinks product category, and how this role fits into that strategy?
- How does the company support cross-functional collaboration and teamwork, and what tools or resources are provided to facilitate this?
- Can you provide an example of a successful product launch at Zurn Elkay, and what factors contributed to its success?
- How does the company approach continuous improvement and innovation in the water solutions industry, and what opportunities exist for growth and development in this role?
- What are the key performance indicators (KPIs) used to measure the success of product marketing initiatives, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, cross-functional collaboration, and data-driven decision-making
- Prepare examples of your strategic thinking, cross-functional collaboration, and data-driven decision-making to discuss during the interview process
- Research Zurn Elkay Water Solutions Corporation and be ready to discuss how your background and skills align with the company's mission and values
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
