📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Genesis
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping product vision, strategy, and processes from scratch
- Managing full-cycle marketing funnels
- Conducting user research and competitor analysis
- Collaborating with cross-functional teams
- Working in a dynamic, global market
ASSUMPTION: This role requires a high level of initiative and adaptability, as the product and niche are unconventional and require a non-standard approach.
📋 Key Responsibilities
✅ Manage full-cycle marketing funnels, from idea and research to launch and analysis
✅ Generate product hypotheses, test them (A/B), and validate through data
✅ Analyze data and identify growth opportunities at all stages of the funnel
✅ Build upsell and cross-sell systems
✅ Study competitors and the market, and conduct user interviews
✅ Create marketing messages that resonate and reflect the value of the product
✅ Collaborate with product, marketing, design, and dev teams
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay updated with new trends in the global market.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1+ year of experience as a Product Marketing Manager, Product Manager, Growth/UA Manager, or relevant experience in consulting/Big4/FMCG
Required Skills:
- Proficient in analytics and understanding of funnels, numbers, and metrics impact on business
- Experience working with Amplitude
- Ability to research users, segment audiences, and test value propositions
- Data-driven mindset and comfort with responsibility
- Upper-Intermediate+ level of English
- Open mindset and comfort working with unconventional topics
Preferred Skills:
- Experience with email marketing
- Familiarity with the Social Discovery industry
ASSUMPTION: Candidates with experience in related fields or a strong portfolio demonstrating relevant skills may also be considered.
💰 Compensation & Benefits
Salary Range: Industry standard for a Product Marketing Manager role in Kyiv, Ukraine, with 0-2 years of experience is UAH 30,000 - 50,000 per month (USD 800 - 1,300).
Benefits:
- Comfortable offices in Kyiv's Podil district with secure shelters and uninterrupted internet, water, and electricity
- Flexible work schedule
- Assistance with relocation to safe places and finding housing
- Online services of a corporate doctor and health insurance in Ukraine
- 20 working days of paid vacation per year and unlimited sick leave
- All equipment necessary for work
- Compensation for the best courses on the market, corporate online meetups and lectures, a large library, business and management schools for employees
- Free training in running, volleyball, boxing, and yoga
- Corporate discounts on gym memberships
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Genesis is a Ukrainian co-founding IT company and one of the largest publishers of non-gaming apps, operating in the global market with a focus on the United States, Europe, and Africa.
Company Size: Genesis has 51-200 employees, providing a dynamic environment with a culture of experiments, quick decisions, and flexible processes.
Founded: 2020, with a mission to create and develop global technology businesses together with the best entrepreneurs from Central and Eastern Europe.
Company Description:
- Genesis co-founds and supports promising startups with necessary resources and expertise for development
- Currently, 25 projects are developing in the ecosystem in four main areas: mobile applications, online media, e-commerce, and R&D
- The company aims to provide maximum impact on the product, traffic, and business while shaping the vision, strategy, and processes from scratch
Company Specialties:
- Mobile applications
- Online media
- E-commerce
- R&D
Company Website: holywater.tech
ASSUMPTION: Genesis focuses on creating and developing global technology businesses, providing opportunities for growth and impact in the global market.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals looking to gain experience in product marketing or related fields and make a significant impact on a product from scratch.
Reporting Structure: The Product Marketing Manager will collaborate with cross-functional teams, including product, marketing, design, and development.
Work Arrangement: On-site, with flexible work hours and a comfortable office environment in Kyiv's Podil district.
Growth Opportunities:
- Influence and freedom to act, with the prospect of a lead role within the team
- Dynamic environment with a culture of experiments, quick decisions, and flexible processes
- Opportunity to build one of the most ambitious products in the Social Discovery industry from scratch
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as the product and company are still in the early stages of development.
🌍 Location & Work Environment
Office Type: Comfortable offices in Kyiv's Podil district with secure shelters and uninterrupted internet, water, and electricity
Office Location(s): Kyiv, Ukraine
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people
- The Podil district is known for its vibrant cultural scene, historic architecture, and central location
- Ukraine is a country in Eastern Europe, with a growing tech industry and a cost of living lower than many Western European countries
Work Schedule: Full-time, typically 40 hours per week, with flexible work hours
ASSUMPTION: The work environment at Genesis is dynamic, with a focus on collaboration, innovation, and continuous learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- On-site or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Data analysis and interpretation skills
- User research and segmentation abilities
- Cultural fit and alignment with company values
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the product and market by conducting independent research
- Prepare examples of your data analysis, user research, and strategic thinking skills
- Be ready to discuss your open mindset and comfort working with unconventional topics
ATS Keywords: Product Marketing, Data Analysis, User Research, A/B Testing, Marketing Funnels, Competitor Analysis, Email Marketing, Collaboration, Proactivity, Data-Driven Thinking, English Proficiency, Open Mindset
ASSUMPTION: The application process at Genesis is designed to assess the candidate's skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Amplitude (for data analysis and tracking user behavior)
- Google Analytics (for website and app analytics)
- Asana or Trello (for project management)
- Slack or Microsoft Teams (for team communication)
ASSUMPTION: The specific tools and technologies used may vary depending on the project and team requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Data-driven decision making
- Open communication and feedback
- Responsibility and accountability
Work Style:
- Dynamic and fast-paced
- Focused on experimentation and quick decision-making
- Collaborative and cross-functional
- Data-driven and results-oriented
- Open to new ideas and unconventional approaches
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments?
- Are you comfortable working with unconventional topics and conducting user research?
- Do you have a data-driven mindset and enjoy analyzing data to make informed decisions?
- Are you open to feedback and continuous learning?
ASSUMPTION: Candidates who align with Genesis' company values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- The product and niche are unconventional, requiring a non-standard approach and continuous learning
- The role requires a high level of initiative and proactivity, as the product and processes are still being shaped
- The work environment is dynamic and fast-paced, which may not suit candidates who prefer a more structured or stable environment
- The company is growing rapidly, which may present challenges in terms of resources and infrastructure
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Product Manager vs. Product Marketing Manager: While both roles focus on product development and strategy, the Product Marketing Manager role at Genesis is more focused on marketing funnels, user research, and data analysis
- Growth/UA Manager: This role is more focused on user acquisition and retention, while the Product Marketing Manager role at Genesis is more focused on the full-cycle marketing funnel and product strategy
- Consultant/Big4/FMCG experience: Candidates with experience in these fields may find the role at Genesis appealing due to the opportunity to shape the product and processes from scratch
ASSUMPTION: Candidates should consider the differences between this role and similar roles in the industry when deciding whether to apply.
📝 Sample Projects
- Conducting user interviews and segmenting audiences to inform product strategy
- Analyzing data to identify growth opportunities and optimize marketing funnels
- Collaborating with cross-functional teams to launch a new product feature or campaign
- Conducting A/B tests to validate product hypotheses and improve user experience
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the product and team requirements.
❓ Key Questions to Ask During Interview
- Can you describe the product and its target audience in more detail?
- How does this role fit into the overall product strategy and roadmap?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Genesis support the professional growth and development of its employees?
- What is the team structure and how does this role collaborate with other teams?
ASSUMPTION: These questions are intended to help candidates better understand the role, the product, and the company culture, but candidates are encouraged to ask additional questions based on their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your data analysis, user research, and strategic thinking skills
- Be ready to discuss your open mindset and comfort working with unconventional topics
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
