Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Suno

🔹 Location: Boston, MA, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market strategies for new products and features
• Conducting market research and competitive analysis to inform product strategies
• Crafting compelling product positioning and messaging
• Collaborating cross-functionally to ensure effective product launches and adoption
• Monitoring product performance and gathering user feedback for continuous improvement

ASSUMPTION: This role requires a strategic, analytical, and creative thinker who can thrive in a fast-paced, dynamic environment and has a deep passion for music.

📋 Key Responsibilities

✅ Conduct in-depth market research to uncover insights about various audiences and competitors

✅ Serve as the voice of the customer, representing user needs and feedback to internal teams

✅ Craft compelling and differentiated product positioning and messaging that resonates with users

✅ Build and lead cross-functional go-to-market strategies for key product releases

✅ Collaborate with Product Management, Marketing, and other relevant teams to ensure successful product launches and adoption

✅ Track product performance, gather user feedback, and analyze behavior to identify improvement opportunities

✅ Craft external-facing marketing campaigns and programs to drive awareness of Suno and its product innovations

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, strategy, business, communications, or equivalent experience

Experience: 10+ years of product marketing experience, with prior direct responsibility for developing and coordinating insights-led, impactful go-to-market campaigns

Required Skills:

• Proven success developing and launching insights-driven, global go-to-market, product adoption, and awareness campaigns
• Deep understanding and love of music and music creation
• Highly data-driven, with strong ability to use insights to frame recommendations
• Advanced decision-making skills with proven ability to lead, influence, align, and inspire teams
• Strategic thinker who also drives forward tactical execution
• Excellent communication skills with the ability to adapt and work effectively with a team

Preferred Skills:

• Experience in the music or AI industries
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the music or AI industries may have a competitive advantage for this role.

💰 Compensation & Benefits

Salary Range: $160,000 - $200,000 per year (based on industry standards for a Product Marketing Manager with 10+ years of experience in the Boston area)

Benefits:

• Healthcare for you and your dependents, with vision and dental
• 401k with match
• Generous commuter benefit
• Flexible PTO

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for team meetings and project deadlines)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Boston area. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2022 (relatively new company with a strong focus on innovation and growth)

Company Description:

• Suno is building a future where anyone can make music, breaking barriers between users and the songs they dream of creating
• The company uses AI to enable users to create music with just a few short words, no instruments needed
• Suno's team consists of musicians and AI experts, fostering a culture that celebrates music and experimentation with sound

Company Specialties:

• AI-powered music creation
• Product innovation and development
• Music marketing and promotion

Company Website: https://suno.com/

ASSUMPTION: Suno's small to mid-sized team structure allows for close collaboration and rapid decision-making, offering applicants the opportunity to have a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: Mid to Senior-level role, requiring significant experience and expertise in product marketing

Reporting Structure: This role reports directly to the Head of Marketing and may have indirect reports or influence over other marketing team members

Work Arrangement: On-site, with a focus on collaboration and in-person teamwork

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its marketing team
• Opportunities to work on cutting-edge AI and music technology, driving innovation in the industry
• Chance to develop skills in AI, music marketing, and product development

ASSUMPTION: This role offers significant growth potential, as Suno is a relatively new company with a strong focus on innovation and expansion.

🌍 Location & Work Environment

Office Type: Creative and collaborative office space, with a focus on music and sound

Office Location(s): Cambridge, MA (with potential for remote work or hybrid arrangements)

Geographic Context:

• Boston, MA, USA (a major tech hub with a vibrant music and arts scene)
• Close proximity to Cambridge, MA, offering easy access to cultural attractions, restaurants, and public transportation
• Competitive job market, with opportunities for professional growth and development

Work Schedule: Full-time, with a focus on collaboration and teamwork during standard business hours

ASSUMPTION: The Boston area offers a dynamic and vibrant environment for professionals in the tech and music industries, with ample opportunities for networking and growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interviews with the hiring manager and other team members
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven decision-making and analytical abilities
• Communication and presentation skills
• Cultural fit and alignment with Suno's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for music and understanding of Suno's unique value proposition
• Prepare for behavioral and situational interview questions, focusing on your experience with go-to-market strategies, market research, and cross-functional collaboration
• Showcase your creativity and strategic thinking through a case study or project presentation

ATS Keywords: Product Marketing, Go-to-Market, Market Research, Product Positioning, Cross-Functional Collaboration, Data-Driven Decision Making, Music, AI

ASSUMPTION: Suno's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on their ability to drive impact in a dynamic and innovative environment.

🛠️ Tools & Technologies

• Market research and analytics tools (e.g., SurveyMonkey, Google Analytics)
• Project management software (e.g., Asana, Trello)
• Marketing automation and CRM tools (e.g., HubSpot, Marketo)
• AI and music creation platforms (e.g., Suno's proprietary technology)

ASSUMPTION: Familiarity with relevant market research, project management, and marketing automation tools is essential for success in this role. Experience with AI and music creation platforms is a plus.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing creativity and continuous learning
• Collaboration: Working together to achieve common goals
• Passion: Fostering a deep love for music and sound

Work Style:

• Agile and adaptable, with a focus on rapid iteration and experimentation
• Creative and innovative, with a strong emphasis on problem-solving and strategic thinking
• Collaborative and team-oriented, with a focus on open communication and cross-functional collaboration

Self-Assessment Questions:

• How do you approach balancing data-driven decision-making with creative, innovative thinking?
• Can you describe a time when you successfully collaborated with cross-functional teams to launch a new product or feature?
• How do you stay up-to-date with industry trends and new technologies in the music and AI spaces?

ASSUMPTION: Suno's company culture values innovation, collaboration, and a deep passion for music, making it an ideal fit for candidates who thrive in creative, dynamic environments.

⚠️ Potential Challenges

• Working in a fast-paced, rapidly-changing environment with tight deadlines
• Balancing multiple projects and priorities simultaneously
• Adapting to a small, agile team with a strong focus on collaboration and open communication
• Navigating the competitive Boston job market and tech industry

ASSUMPTION: Applicants should be prepared to thrive in a dynamic, fast-paced environment and be comfortable with ambiguity and change.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses heavily on AI-powered music creation and requires a deep understanding of both music and AI technologies
• Suno's small team structure offers applicants the opportunity to have a significant impact on the company's growth and success, with a high degree of autonomy and responsibility
• Career progression in this role may involve growing into a leadership position as the company expands its marketing team and product offerings

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional product marketing positions, with a strong focus on AI and music technology.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-powered music creation feature
• Conducting market research to identify user needs and preferences for a new product line
• Collaborating with cross-functional teams to launch a marketing campaign promoting Suno's unique value proposition

ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Product Marketing Manager role at Suno.

❓ Key Questions to Ask During Interview

• How does Suno plan to scale its marketing efforts as the company grows and expands its product offerings?
• Can you describe the team structure and dynamics within the marketing department?
• How does Suno support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does Suno approach balancing data-driven decision-making with creative, innovative thinking in its marketing strategies?

ASSUMPTION: These questions are designed to help applicants better understand Suno's company culture, marketing strategies, and growth plans, as well as the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your passion for music and understanding of Suno's unique value proposition
• Prepare for behavioral and situational interview questions, focusing on your experience with go-to-market strategies, market research, and cross-functional collaboration
• Showcase your creativity and strategic thinking through a case study or project presentation, demonstrating your ability to drive impact in a dynamic and innovative environment
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.