📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Juvare
🔹 Location: Atlanta, Georgia, United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for product launches
- Collaborating cross-functionally with Product, Sales, and Client Success teams
- Creating clear and compelling product messaging and positioning
- Driving product adoption and engagement through marketing campaigns
- Conducting market and client research to inform product development and launches
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams. Familiarity with software technology products and the product lifecycle is essential.
📋 Key Responsibilities
✅ Own the end-to-end go-to-market (GTM) strategy for product launches
✅ Coordinate product launches and manage cross-functional teams
✅ Develop clear product messaging and positioning based on market trends, competitive intelligence, and customer insights
✅ Translate technical capabilities into value propositions for various Juvare client personas
✅ Communicate the product's value proposition in a compelling and engaging way
✅ Work with Marketing channel and content teammates to build and deploy compelling content
✅ Work with Sales leaders to create sales collateral
✅ Develop and maintain buyer personas and competitive landscapes
✅ Partner with Product Management and Product Operations to influence the roadmap with market feedback and client needs
✅ Monitor sales pipeline, product adoption metrics, and client feedback to track key performance indicators (KPIs), make data-driven decisions, and inform ongoing marketing strategies
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple concurrent releases and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 4+ years in software technology products, with 2+ years in Product Marketing, Product Management, Sales Enablement, or similar role
Required Skills:
- Strong understanding of the product lifecycle
- Exceptional communication skills
- Exceptional organizational skills
- Proven ability to collaborate effectively across internal teams
- Familiarity with common tools such as Confluence, JIRA, Salesforce, Figma, or similar
Preferred Skills:
- Experience with federal sales and technology adoption processes
- Familiarity with creative tools such as Adobe Illustrator, Adobe Premiere Pro/Rush, etc.
- Knowledge of cloud technologies, APIs, and integrations
- Experience with global sales teams
ASSUMPTION: While the required skills are essential for this role, the preferred skills would be a significant advantage for a candidate, especially in the context of Juvare's industry and client base.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in the software industry)
Benefits:
- Health insurance
- Life insurance
- 401K with Corporate match
- Tuition reimbursement
- Unlimited PTO
- Community volunteer opportunities
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a Product Marketing Manager with the required experience level. The actual salary may vary based on the candidate's qualifications and Juvare's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on enterprise resilience solutions for government agencies, corporations, healthcare providers, and higher education
Company Size: 201-500 employees (Mid-sized company, offering opportunities for growth and collaboration)
Founded: 2012 (Over a decade of experience in the industry)
Company Description:
- Juvare provides enterprise resilience solutions, connecting critical resources, data, and mutual assistance to help organizations bounce back stronger from incidents and planned events
- Serves over 500,000 emergency response incidents annually, with clients including 3,500 U.S. hospitals, 30,000 healthcare facilities, 50 federal U.S. agencies, 600 emergency management agencies, and 80 corporations
- Headquartered in Atlanta, Georgia, with a presence in 25 countries, 50 U.S. states, and some U.S. territories
Company Specialties:
- Computer software
- Resiliency
- Emergency management
- Preparedness
- Risk assessment
- Networking
- Community engagement
- Healthcare
- Higher education
- Business continuity
- Operations
- Response and recovery
- Public health safety
- Threat mitigation
- Crisis management
- Transportation
- Energy
- Data exchange
- Safety
- Professional services
- Public sector
- Incident management
- All hazards
- Planning
- Critical resources
- And communications
Company Website: juvare.com
ASSUMPTION: Juvare's focus on enterprise resilience solutions and its extensive client base make it an attractive opportunity for candidates interested in the public sector, healthcare, and emergency management industries.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: Reports directly to the VP of Marketing, with close collaboration with Product, Sales, and Client Success teams
Work Arrangement: Remote OK, with flexibility for remote work and the option to work from the Atlanta headquarters
Growth Opportunities:
- Potential to take on more responsibility and advance within the marketing department
- Opportunities to work on high-impact projects and contribute to the company's growth and success
- Possibility to expand into other areas of the business, such as sales or product management, based on individual interests and performance
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a mid-sized company with a strong focus on growth and innovation, while also working on high-impact projects in the public sector and healthcare industries.
🌍 Location & Work Environment
Office Type: Hybrid (Atlanta headquarters with remote work options)
Office Location(s): 235 Peachtree St NE, Atlanta, Georgia, US
Geographic Context:
- Atlanta, Georgia, is a major metropolitan area with a diverse economy and a thriving tech industry
- The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major U.S. cities
- Atlanta is home to a vibrant arts and culture scene, with numerous museums, theaters, and music venues
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work and the option to work from the Atlanta headquarters
ASSUMPTION: The hybrid work environment and remote work options provide candidates with the flexibility to balance their personal and professional lives while still having the opportunity to collaborate and build relationships with their colleagues in the Atlanta office.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team
- Behavioral and situational interview with the hiring manager and a member of the marketing team
- Final interview with the VP of Marketing and other key stakeholders
- Background check and reference check (if applicable)
Key Assessment Areas:
- Communication skills and ability to create clear, compelling marketing content
- Project management skills and ability to coordinate cross-functional teams
- Understanding of the product lifecycle and experience with software technology products
- Ability to work effectively with various teams and stakeholders
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your experience with go-to-market strategies, product launches, and cross-functional collaboration
- Demonstrate your understanding of Juvare's industry and client base, and explain how your background and skills make you a strong fit for this role
ATS Keywords: Product Marketing, Go-to-Market Strategy, Product Launch, Cross-Functional Collaboration, Software Technology Products, Product Lifecycle, Marketing Content, Stakeholder Management
ASSUMPTION: The interview process is designed to assess the candidate's skills and experience in the key areas required for success in this role, with a focus on communication, project management, and industry-specific knowledge.
🛠️ Tools & Technologies
- Confluence
- JIRA
- Salesforce
- Figma
- Adobe Illustrator (preferred)
- Adobe Premiere Pro/Rush (preferred)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used extensively by Juvare's marketing, product, and sales teams to collaborate and manage projects.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Resilient
Work Style:
- Fast-paced and dynamic, with a focus on growth and innovation
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Results-driven, with a focus on delivering high-quality work and achieving measurable outcomes
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment with a strong focus on growth and innovation?
- Are you an effective communicator with strong project management skills?
- Do you have experience working with software technology products and the product lifecycle?
- Are you comfortable working with cross-functional teams and stakeholders to achieve common goals?
ASSUMPTION: Juvare's company culture is characterized by its customer-centric approach, innovative spirit, and collaborative work style. Candidates who are a strong fit for this culture will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple concurrent product launches and cross-functional teams
- Keeping up with the fast-paced and dynamic nature of the software industry and Juvare's growth trajectory
- Balancing the need for innovation and creativity with the need for structured, data-driven decision-making
- Navigating the unique challenges and requirements of working with government agencies, healthcare providers, and other enterprise clients
ASSUMPTION: These challenges are inherent in the role and require a strong, adaptable candidate who can thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong understanding of the public sector, healthcare, and emergency management industries
- Juvare's focus on enterprise resilience solutions sets it apart from other software companies, offering unique opportunities for candidates interested in these industries
- This role offers a unique opportunity for career growth and advancement within a mid-sized company with a strong focus on innovation and growth
ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on enterprise resilience solutions and its place within a mid-sized, growing company make it a distinct opportunity for candidates interested in these aspects.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including messaging, positioning, and cross-functional team coordination
- Conducting market research and competitive analysis to inform product development and launches
- Creating and deploying compelling marketing content, including website updates, social media campaigns, and sales collateral
- Monitoring and analyzing sales pipeline, product adoption metrics, and client feedback to track KPIs and inform ongoing marketing strategies
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the successful candidate in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch cycle and the role of the Product Marketing Manager in this process?
- How does the Product Marketing team collaborate with other departments, such as Product, Sales, and Client Success?
- What are the most significant challenges facing the company in the next 1-3 years, and how can this role contribute to addressing them?
- How does Juvare support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities available to the successful candidate in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience with go-to-market strategies, product launches, and cross-functional collaboration
- Demonstrate your understanding of Juvare's industry and client base, and explain how your background and skills make you a strong fit for this role
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
