📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Workstream
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (5 days in-office)
🔹 Category: Product Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and driving clear, compelling messaging and positioning for products
- Owning product launches end-to-end, from strategic planning to cross-functional coordination and launch execution
- Working closely with leadership to understand company vision and priorities and translating that into related marketing initiatives
- Partnering with product management to deeply understand the product roadmap and ensure go-to-market strategies align with customer needs and business goals
- Conducting market, customer, and competitive research to uncover trends, insights, and opportunities
ASSUMPTION: This role requires a strategic and tactical mindset, with the ability to zoom out for high-level planning and zoom in for detailed execution.
📋 Key Responsibilities
✅ Developing and driving clear, compelling messaging and positioning for products that differentiate them in the market and resonate with target audiences
✅ Owning product launches end-to-end, from strategic planning and messaging development to cross-functional coordination and launch execution
✅ Working closely with leadership to understand company vision and priorities and translating that into related marketing initiatives
✅ Partnering with product management to deeply understand the product roadmap and ensure go-to-market strategies align with customer needs and business goals
✅ Conducting market, customer, and competitive research to uncover trends, insights, and opportunities, and translating that knowledge into actionable strategies
✅ Creating and maintaining core product marketing assets, including pitch decks, product one-pagers, battlecards, website copy, demo scripts, and more
✅ Enabling revenue teams by building and delivering sales training, competitive intel, and tools that help them tell the product story and close more deals
✅ Collaborating across marketing, sales, customer success, and enablement teams to ensure consistent messaging and execute effective go-to-market campaigns
✅ Serving as a key spokesperson and evangelist for products, both internally and externally
✅ Monitoring and analyzing the performance of product marketing initiatives and using data to iterate and improve
ASSUMPTION: This role requires strong project management skills, with the ability to juggle multiple priorities and work cross-functionally.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7+ years of experience in product marketing, preferably in B2B SaaS or technology companies
Required Skills:
- Proven track record of owning product launches and go-to-market initiatives that drive business results
- Excellent written, verbal, and visual communication skills
- Strong project management skills with the ability to juggle multiple priorities and work cross-functionally
- Data-driven and outcomes-oriented mindset
- Comfortable with ambiguity and fast-paced environments
Preferred Skills:
- Experience in HR tech or vertical SaaS
ASSUMPTION: While not required, experience in HR tech or vertical SaaS could provide a valuable industry-specific context for this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $200,000 USD per year (San Francisco)
Benefits:
- Competitive salary and equity
- Comprehensive health coverage (medical, dental, and vision)
- 401K plan
- Pre-tax commuter benefits
- Learning/development stipend
- Unlimited PTO
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is inclusive of the California Pay Transparency Law and is based on the location of the role. The benefits package is competitive and designed to support the well-being and professional development of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Workstream is a leading HR, Payroll, and Hiring platform for the hourly workforce, operating in the Software Development industry.
Company Size: 201-500 employees (as of April 2025)
Founded: 2017, with headquarters in San Francisco, California
Company Description:
- Workstream streamlines HR tasks for franchise and business owners, enabling them to move fast, reduce labor costs, and simplify operations
- The platform is used by 46 of the top 50 quick-service restaurant brands, including Burger King, Jimmy John’s, and Taco Bell
- Workstream's mission is to empower deskless workers and local businesses
Company Specialties:
- Training
- Applicant Tracking Software
- Customized Workflow
- Machine Learning
- Aviation
- SMB
- Franchises
- Manufacturing
- Scheduling
- Interviewing
Company Website: https://www.workstream.us
ASSUMPTION: Workstream's focus on the hourly workforce and its extensive client base make it a strong player in the HR tech industry.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Head of Marketing or a similar leadership position
Work Arrangement: Hybrid (5 days in-office per week)
Growth Opportunities:
- As Workstream continues to expand its product portfolio, there will be opportunities for the Product Marketing Manager to grow into senior roles or take on additional responsibilities
- The company's rapid growth also presents opportunities for career advancement within the organization
ASSUMPTION: The Product Marketing Manager role at Workstream offers strong growth potential, both within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Hybrid (5 days in-office per week)
Office Location(s): 521 7th St, San Francisco, California 94103, US
Geographic Context:
- San Francisco is a major tech hub with a high cost of living
- The city offers a diverse range of cultural attractions, including museums, theaters, and music venues
- San Francisco has a Mediterranean climate, with mild winters and cool summers
Work Schedule: Full-time (40 hours per week), with the option to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement at Workstream offers flexibility while still requiring regular in-office presence for collaboration and team-building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and reference check
- Job offer
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Workstream's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and experience with product marketing
- Research Workstream's products, clients, and industry to demonstrate your understanding of the company and its market position
ATS Keywords: Product Marketing, Go-to-Market Strategy, Messaging Development, Product Launches, Sales Enablement, Market Research, Competitive Analysis, Cross-functional Collaboration, Project Management
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their cultural fit with Workstream's mission and values.
🛠️ Tools & Technologies
- Asana or similar project management tools
- Google Suite (Google Docs, Sheets, Slides)
- Marketo or similar marketing automation tools
- Salesforce or similar CRM tools
- PowerPoint or similar presentation software
ASSUMPTION: The tools listed are common in product marketing roles and may vary depending on the specific needs and preferences of Workstream.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Inclusive
- Agile
- Collaborative
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Customer-focused and empathetic
- Adaptable and resilient
Self-Assessment Questions:
- How do you ensure that your messaging and positioning resonate with target audiences and address their pain points?
- Can you provide an example of a successful product launch you've managed, and how you handled any challenges that arose?
- How do you stay organized and manage your time when juggling multiple priorities and projects?
ASSUMPTION: Applicants should reflect on their personal work style and cultural fit with Workstream's values and work environment before applying.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Balancing strategic thinking with tactical execution
- Working in a fast-paced, dynamic environment
- Adapting to changes in the product roadmap or market conditions
- Ensuring consistent messaging and branding across various teams and channels
ASSUMPTION: The Product Marketing Manager role at Workstream requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position may require more frequent in-office presence due to Workstream's hybrid work arrangement
- Workstream's focus on the hourly workforce and its extensive client base may present unique challenges and opportunities compared to other industries
- Career progression in this role may involve growing into senior roles within marketing or taking on additional responsibilities as the company expands
ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and work preferences.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature, including messaging, positioning, and launch planning
- Conducting market research to identify trends, insights, and opportunities in the HR tech industry, and translating that knowledge into actionable strategies
- Creating and maintaining product marketing assets, such as pitch decks, product one-pagers, and demo scripts, to ensure consistent messaging and branding across teams and channels
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Product Marketing Manager at Workstream may undertake.
❓ Key Questions to Ask During Interview
- How does Workstream support the professional development and growth of its product marketing team members?
- Can you describe the team structure and dynamics within the marketing department?
- How does Workstream approach collaboration and communication between marketing, sales, and customer success teams?
- What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
- How does Workstream measure the success of its product marketing initiatives, and what key performance indicators (KPIs) are tracked?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, team dynamics, and the company's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and experience with product marketing
- Research Workstream's products, clients, and industry to demonstrate your understanding of the company and its market position
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
