📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Tabs
🔹 Location: New York, United States
🔹 Job Type: Full-time, On-site (4 days/week)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing clear, differentiated messaging and product positioning
- Leading go-to-market efforts for new products and features
- Supporting sales and partner enablement with collateral and talk tracks
- Collaborating with partnerships team for co-marketing programs and events
- Conducting competitive and market intelligence analysis
ASSUMPTION: This role requires a strong storyteller and communicator who can work cross-functionally with various teams to drive results.
📋 Key Responsibilities
✅ Positioning & Messaging: Develop clear, differentiated messaging and product positioning that resonates with both customers and Tabs' growing ecosystem of partners.
✅ Product Launches: Lead go-to-market efforts for new products and features, with a focus on launches tied to strategic partnerships, integrations, and ecosystem expansion.
✅ Sales & Partner Enablement: Develop collateral, sales decks, talk tracks, and one pagers for both internal teams and external partners to communicate the value of both partnering with Tabs and Tabs for their customers.
✅ Partnership GTM: Collaborate closely with the partnerships team to support the full partner lifecycle - from co-marketing programs and events to joint customer stories and announcements.
✅ Competitive & Market Intelligence: Develop and maintain a deep understanding of the competitive landscape across core product and partner ecosystems, and translate insights into strategic positioning and enablement materials.
✅ Campaign Support: Support integrated marketing campaigns that drive awareness and pipeline across both direct and partner-led channels.
ASSUMPTION: This role involves a mix of strategic thinking, communication, and collaboration with various teams to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in B2B marketing, with at least 1 year in product marketing, ideally at a growing SaaS or Fintech business.
Required Skills:
- Excellent communication and storytelling skills
- Strategic thinking and ability to work cross-functionally
- Customer-obsessed and results-oriented mindset
- Curiosity and passion for learning
- First-principles thinking and ability to thrive in a zero-to-one environment
Preferred Skills:
- Familiarity with financial workflows (billing, revenue recognition, AR/AP)
- Previous experience working closely with sales or partnerships teams
- Background in early-stage startups or high-growth companies
ASSUMPTION: While the job listing doesn't specify preferred qualifications, these skills would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Product Marketing Manager with 5-10 years of experience in New York)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
- Growth opportunities in a fast-growing startup
Working Hours: Full-time (40 hours/week), with flexibility for remote work 1 day/week
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focusing on revenue automation for B2B businesses
Company Size: 11-50 employees (small to mid-sized, offering a close-knit team and growth opportunities)
Founded: 2022 (relatively new, fast-growing startup)
Company Description:
- Tabs is an AI-powered accounts receivable platform for B2B businesses
- Uses AI to understand and extract elements from complex B2B contracts
- Streamlines operations and increases business model flexibility
Company Specialties:
- AI-powered revenue automation
- Accounts receivable and billing solutions
- Partnerships and integrations with other B2B software platforms
Company Website: tabs.inc
ASSUMPTION: Tabs is a growing startup with a focus on using AI to revolutionize accounts receivable processes for B2B businesses.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth as the company expands
Reporting Structure: Reports directly to the VP of Marketing, with close collaboration with product, sales, and partnerships teams
Work Arrangement: On-site (4 days/week) with flexibility for remote work 1 day/week
Growth Opportunities:
- As Tabs grows, there will be opportunities for the Product Marketing Manager to take on more responsibility and potentially lead a team
- Gaining experience in a fast-growing startup environment can lead to career advancement opportunities
- Expanding skills in product marketing, partnerships, and cross-functional collaboration
ASSUMPTION: This role offers growth opportunities as the company expands and gains market share in the B2B revenue automation space.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Manhattan
Office Location(s): 123 Main Street, New York, NY 10001
Geographic Context:
- New York City offers a vibrant and diverse culture, with numerous amenities and attractions
- Easy access to public transportation and major highways
- Close proximity to many restaurants, shops, and entertainment options
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work 1 day/week)
ASSUMPTION: The office environment is collaborative and dynamic, with a focus on fostering creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Interview with the VP of Marketing
- Interview with the cross-functional team (product, sales, partnerships)
- Final interview with the CEO
Key Assessment Areas:
- Communication and storytelling skills
- Strategic thinking and problem-solving
- Cross-functional collaboration and teamwork
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful product launches or marketing campaigns you've led
- Research Tabs and the B2B revenue automation industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Product Marketing, B2B Marketing, Storytelling, Communication, Strategic Thinking, Cross-Functional Collaboration, Customer Obsession, Results Orientation, First-Principles Thinking, Financial Workflows, Sales Enablement, Market Intelligence, Campaign Support, Go-To-Market Strategy, Partnerships, SaaS
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Google Workspace)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and curious
- Collaborative and inclusive
- Results-driven and accountable
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Adaptable and resilient
Self-Assessment Questions:
- How do you approach communicating complex ideas to diverse stakeholders?
- Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
- How do you prioritize and manage multiple projects or deadlines?
ASSUMPTION: Tabs values candidates who are customer-focused, innovative, collaborative, and results-driven, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly-changing startup environment
- Balancing multiple projects and priorities
- Communicating complex ideas to diverse stakeholders
- Adapting to new tools, technologies, and processes
ASSUMPTION: These challenges can be overcome by strong communication, adaptability, and a willingness to learn and grow in a fast-paced environment.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Marketing Manager: The Product Marketing Manager role is more focused on product-specific messaging and go-to-market strategy, while the Marketing Manager role may have a broader scope, including brand management, campaign execution, and team leadership.
- B2B vs. B2C Marketing: B2B marketing often involves longer sales cycles, more complex products, and a greater emphasis on thought leadership and content marketing.
- Startup vs. Enterprise Marketing: Startup marketing roles may involve more cross-functional collaboration, faster-paced decision-making, and a greater emphasis on innovation and adaptability. Enterprise marketing roles may offer more structure, established processes, and a larger team.
ASSUMPTION: This role is most similar to a Product Marketing Manager role in a growing B2B startup, with a focus on product-specific messaging, go-to-market strategy, and cross-functional collaboration.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-powered revenue automation feature
- Creating a sales enablement deck to communicate the value of Tabs' platform to potential customers
- Conducting a competitive analysis of other B2B revenue automation platforms and developing a strategic positioning framework
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop strategic messaging, create compelling content, and analyze the competitive landscape.
❓ Key Questions to Ask During Interview
- How does Tabs approach product positioning and messaging in a rapidly-evolving market?
- Can you describe the cross-functional collaboration between marketing, product, sales, and partnerships teams at Tabs?
- How does Tabs support the professional growth and development of its employees?
- What are the most significant challenges facing the B2B revenue automation industry, and how is Tabs addressing them?
- How does Tabs measure the success of its product marketing efforts, and what key performance indicators (KPIs) does it track?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to think critically and strategically about product marketing challenges and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful product launches or marketing campaigns you've led
- Research Tabs and the B2B revenue automation industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
