Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: StepStone Group

🔹 Location: Fredericton, New Brunswick, Canada

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing content across the full buyers' journey, with a focus on mid- to bottom-of-funnel sales collateral
• Collaborating with internal stakeholders to build deep product knowledge and leverage it in marketing strategies and campaigns
• Leading Go-To-Market (GTM) strategy for new product launches or features
• Creating market-facing materials and sales enablement tools
• Monitoring and maintaining competitor intel and battlecards to enable sales teams

ASSUMPTION: This role requires a strong blend of strategic thinking, extensive collaboration, and creative execution. The ideal candidate will be a self-starter with a positive energy and a commitment to driving Appcast's growth goals.

📋 Key Responsibilities

✅ Collaborate with internal stakeholders to build deep product knowledge and leverage it in marketing strategies and campaigns

✅ Lead Go-To-Market (GTM) strategy for new product launches or features, collaborating with cross-functional stakeholders and subject matter experts and managing GTM execution with marketing teammates

✅ Contribute to collateral development - Develop market-facing materials (e.g., PowerPoint decks, product roadmap decks) with strong value messaging and storytelling that transcends our market-facing digital properties (e.g. website); create sales materials including external one pagers and internal training materials

✅ Own case studies and testimonials - Identify potential testimonials and case study sources, interview customers to collect relevant details, and write the case studies/craft testimonials for customer review and signoff

✅ Contribute to the development of a full-funnel content strategy that drives engagement and leads across all channels

✅ Understand our customers' problems and needs; assist with developing and then continuously evolving our buyer's personas; use data to inform decisions.

✅ Monitor and maintain competitor intel and battlecards as needed to enable sales teams

✅ Support international sales growth and partnership marketing

✅ Manage presence on third-party review and community sites, such as G2

✅ Collaborate with internal and external design resources as well as subject matter experts

✅ Assess the effectiveness of the product marketing programs, tools (G2), and technology (Mindtickle) that support Appcast’s GTM efforts on an ongoing basis

ASSUMPTION: This role involves a high level of collaboration and project management, requiring the ability to multitask and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, advertising, business management, or similar is preferred

Experience: Minimum of 5 years of work experience in a marketing role at a B2B company

Required Skills:

• Excellent organization, attention to detail, and project management skills
• Editorial mindset that seeks to understand what resonates best with our audience and the best content type/channel for communicating it
• Strong verbal and written communication skills
• High level of positive energy, drive, curiosity, and commitment; must be a self-starter with strong time management skills and enjoy working in a fast-paced and collaborative environment
• Ability to develop a project plan, create reasonable project scopes and set reasonable deadlines for those involved; manages projects to on-time completion with quality goals met
• Awareness of/interest in HR tech industry preferred

Preferred Skills:

• Experience creating compelling content and collateral for sales teams (including pitch decks)
• Experience developing/contributing to GTM plans for new/enhanced products

ASSUMPTION: While not explicitly stated, proficiency in using marketing tools such as G2 and Mindtickle is likely to be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a Product Marketing Manager role with 5-10 years of experience in the software development industry)

Benefits:

• Competitive compensation
• Comprehensive benefits
• Employee networks
• Community engagement

Working Hours: Full-time, 40 hours per week. Travel may be required as necessary for this position.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Manager role with the given experience level. Actual compensation may vary based on factors such as performance, skills, and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on programmatic recruitment advertising technology and services

Company Size: 1,001-5,000 employees. This size allows for a structured yet agile work environment, with opportunities for growth and collaboration

Founded: The Stepstone Group was founded in 1996, with Appcast, the specific brand hiring for this role, being founded in 2012

Company Description:

• Appcast is the global leader in programmatic recruitment advertising technology and services
• With advanced technology, unmatched market data, and a team of the industry's best recruitment marketers, Appcast's technology and services manage job advertising annually for enterprise clients across industries
• Headquartered in Lebanon, NH, with offices in the U.S., Canada, and Europe, Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job

Company Specialties:

• Online Recruiting and Job Search

Company Website: http://www.thestepstonegroup.com

ASSUMPTION: The Stepstone Group is a well-established company with a strong presence in the software development industry, providing a stable and supportive work environment for its employees.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for growth and advancement within the marketing team and the broader organization

Reporting Structure: This role reports directly to the Senior Director of Marketing

Work Arrangement: On-site, with the possibility of occasional remote work or travel as necessary

Growth Opportunities:

• Potential career progression within the marketing team or broader organization
• Opportunities to work on diverse projects and collaborate with various teams
• Chance to contribute to the growth and success of a leading company in the software development industry

ASSUMPTION: This role offers a high level of responsibility and autonomy, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and comfort

Office Location(s): 744 McLeod Avenue, Fredericton, New Brunswick, Canada

Geographic Context:

• Fredericton is the capital city of New Brunswick, Canada, with a population of approximately 60,000 people
• The city offers a mix of urban and rural living, with easy access to nature and outdoor activities
• Fredericton has a vibrant arts and culture scene, with numerous festivals, museums, and galleries

Work Schedule: Full-time, 40 hours per week, with flexible hours and the possibility of occasional remote work or travel as necessary

ASSUMPTION: The work environment at Appcast is collaborative, with a strong focus on employee engagement and satisfaction.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Senior Director of Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Collaboration and communication skills
• Creativity and innovation
• Project management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your understanding of the HR tech industry and Appcast's products and services
• Demonstrate your ability to work collaboratively and manage multiple projects simultaneously

ATS Keywords: Product Marketing, Content Development, Project Management, Collaboration, Strategic Thinking, Sales Enablement, Market Research, Customer Engagement, GTM Strategy, Communication, HR Tech Awareness, Data Analysis, Creativity, Attention to Detail, Self-Starter, Time Management

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and skills.

🛠️ Tools & Technologies

• Marketing tools such as G2 and Mindtickle
• Project management software (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Proficiency in using marketing tools such as G2 and Mindtickle is likely to be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a time when you developed a strategic marketing plan that drove results?
• How do you approach understanding and engaging with customers to develop effective marketing materials?

ASSUMPTION: Appcast values a strong cultural fit, with a focus on collaboration, innovation, and a customer-centric approach.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and competitor activities
• Balancing strategic thinking with day-to-day tactical execution
• Occasional travel requirements

ASSUMPTION: This role requires strong project management and organizational skills, as well as the ability to balance strategic thinking with tactical execution.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position offers a high level of responsibility and autonomy, with opportunities for growth and advancement
• In the software development industry, this role is competitive, with a strong focus on relevant experience and skills
• Career progression in this role could lead to senior marketing or leadership positions within the organization

ASSUMPTION: This role offers a unique opportunity to contribute to the growth and success of a leading company in the software development industry.

📝 Sample Projects

• Developing a comprehensive GTM strategy for a new product launch, including market research, competitive analysis, and collateral development
• Creating a series of customer testimonials and case studies to showcase the success of Appcast's products and services
• Collaborating with the sales team to develop targeted sales materials and enablement tools

ASSUMPTION: These sample projects highlight the strategic, collaborative, and creative aspects of this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Appcast support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Appcast approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the most rewarding aspects of working at Appcast, according to current employees?

ASSUMPTION: These questions are designed to provide insight into the work environment, team dynamics, and company culture at Appcast.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Appcast's products, services, and industry trends
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.