📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Resideo
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full time
🔹 Category: Consumer Electronics
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing GTM strategies for new product introductions and adoption/engagement campaigns
- Collaborating with cross-functional teams to align with company objectives and maximize growth
- Measuring performance and driving continuous improvement
- Building strategic marketing partnerships across the business
- Ensuring the voice of the customer is front and center in all new product introductions
ASSUMPTION: This role requires a high level of collaboration and project management skills to succeed in a highly-matrixed environment.
📋 Key Responsibilities
✅ Develop GTM strategy, messaging, and positioning for new product introductions
✅ Drive the creation of assets to assist integrators in the sale of luxury automation and user interface solutions
✅ Work cross-functionally with various teams to ensure initiatives meet expectations
✅ Measure performance and communicate results to drive continuous improvement
✅ Build strategic marketing partnerships to influence and move initiatives forward
✅ Manage expectations across internal stakeholders and maintain high visibility and clarity across projects
✅ Ensure the voice of the customer is considered in all new product introductions
ASSUMPTION: This role involves a high degree of multitasking, as the manager will be working on multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of marketing experience, with a focus on B2B marketing campaigns
Required Skills:
- Excellent communication, collaboration, project management, and organizational skills
- Proven ability to meet tight deadlines and juggle multiple projects simultaneously
- Proficient in Excel, Word, and PowerPoint
Preferred Skills:
- Experience in product or strategic marketing
- Quickly identifying patterns among problems and issues
- Making timely decisions balancing systematic analysis
ASSUMPTION: Candidates with experience in the consumer electronics industry or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Product Marketing Manager with 2-5 years of experience in the Consumer Electronics industry in Charlotte, NC)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Resideo products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work (#LI-HYBRID)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Resideo operates in the consumer electronics industry, focusing on smart home solutions and connected technologies.
Company Size: Resideo is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.
Founded: Resideo was founded in 2018, following the spin-off from Honeywell International Inc.
Company Description:
- Resideo helps protect what matters most by creating technology and smart solutions that integrate seamlessly into your life.
- The company offers a wide range of products, including smoke detectors, smart thermostats, and connected home devices.
- Resideo is committed to quality, innovation, and customer satisfaction, backed by a legacy of over 100 years in the industry.
Company Specialties:
- Smart home solutions
- Connected technologies
- Home security and automation
Company Website: https://www.resideo.com/
ASSUMPTION: Resideo's focus on innovation and customer satisfaction creates an environment that values creative problem-solving and continuous improvement.
📊 Role Analysis
Career Level: This role is suitable for an early-career or mid-level marketing professional looking to gain experience in product marketing.
Reporting Structure: The Product Marketing Manager will report directly to the Director of Product Marketing and work closely with cross-functional teams, including sales, product management, and creative marketing.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work (#LI-HYBRID). The office is located in Charlotte, North Carolina.
Growth Opportunities:
- Advancement to a senior-level product marketing role within the organization
- Expansion into other areas of marketing or management
- Gaining experience in a large, matrixed organization with diverse product offerings
ASSUMPTION: Resideo's size and diverse product portfolio provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Charlotte office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1101 Westinghouse Blvd, Charlotte, NC 28273, United States
Geographic Context:
- Charlotte is the largest city in North Carolina and the 17th-most populous city in the United States.
- The city is known for its vibrant cultural scene, professional sports teams, and numerous Fortune 500 companies.
- Charlotte offers a relatively low cost of living compared to other major metropolitan areas in the United States.
Work Schedule: The standard workweek is Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for remote work.
ASSUMPTION: Charlotte's diverse economy and cultural scene provide a dynamic environment for professionals to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Communication and presentation skills
- Problem-solving and analytical skills
- Collaboration and project management skills
- Industry knowledge and product marketing experience
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare examples of successful B2B marketing campaigns you've worked on
- Demonstrate your understanding of the consumer electronics industry and Resideo's products
ATS Keywords: Product marketing, B2B marketing, campaign development, cross-functional teams, performance measurement, strategic partnerships, customer voice
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you incorporate customer feedback into your marketing strategies?
- Can you describe a time when you had to manage multiple projects simultaneously and meet tight deadlines?
- How do you approach building strategic partnerships with internal stakeholders?
ASSUMPTION: Resideo values candidates who demonstrate a strong work ethic, a customer-focused mindset, and the ability to thrive in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously in a highly-matrixed environment
- Balancing the needs of internal stakeholders with the voice of the customer
- Keeping up with the fast-paced nature of the consumer electronics industry
- Adapting to changes in product offerings and market demands
ASSUMPTION: The Product Marketing Manager role at Resideo presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager position in other consumer electronics companies, but may have a greater emphasis on cross-functional collaboration and strategic partnerships due to Resideo's size and matrixed organization.
- Compared to other marketing roles, this position requires a strong focus on product marketing, competitive analysis, and market research.
- Career paths for this role may include advancement to senior-level product marketing positions or expansion into other areas of marketing or management within the organization.
ASSUMPTION: The Product Marketing Manager role at Resideo offers unique opportunities for career growth and development within the organization.
📝 Sample Projects
- Developing a go-to-market strategy for a new smart home security system
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating sales enablement materials to support the launch of a new product line
ASSUMPTION: The specific projects undertaken by the Product Marketing Manager will vary depending on the company's product portfolio and market needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Resideo support the professional development and growth of its employees?
- Can you provide an example of a successful product launch at Resideo and the role that product marketing played in its success?
- How does Resideo incorporate customer feedback into its product development and marketing processes?
- What is the typical timeline for a product launch, and how does the Product Marketing Manager contribute to this process?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and eagerness to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare examples of successful B2B marketing campaigns you've worked on
- Demonstrate your understanding of the consumer electronics industry and Resideo's products
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
