📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Durable
🔹 Location: Vancouver, BC
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Bridging product, marketing, and customer insights to shape the product roadmap and drive growth
- Developing and leading go-to-market strategies for new and existing features
- Communicating product value clearly and compellingly across various channels
- Championing the voice of the customer across the organization
- Collaborating with cross-functional teams to ensure consistent messaging and strong execution
ASSUMPTION: This role requires a strong understanding of product marketing, exceptional communication skills, and the ability to work autonomously in a fast-paced, evolving environment.
📋 Key Responsibilities
✅ Craft compelling messaging and positioning for new and existing features
✅ Translate complex product capabilities into clear, customer-centric narratives
✅ Partner with Product to shape roadmap priorities based on user insights
✅ Plan and execute product launches, email campaigns, content initiatives, and partnership activations
✅ Write clear, engaging copy across channels—from landing pages to in-app comms
✅ Deeply understand our users: their motivations, challenges, and behaviors
✅ Gather and analyze customer feedback to uncover opportunities and validate decisions
✅ Use AI tools to prototype ideas, enhance messaging, and refine strategy
✅ Partner with Product, Engineering, Design, and Leadership to align product direction with market needs
✅ Coordinate across internal teams and external stakeholders to ensure consistent messaging and strong execution
✅ Measure the impact of marketing programs and campaigns, and optimize performance using data-driven insights and iterative testing
✅ Manage budgets and track ROI across initiatives
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization. Strong project management skills are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in product marketing, ideally in a startup or fast-paced environment
Required Skills:
- Strong storytelling and communication skills—written and verbal
- Data-savvy with the ability to uncover insights and translate them into action
- Strategic thinker with a bias toward execution
- Comfortable working autonomously in an evolving, high-growth environment
- Collaborative, adaptable, and able to influence across teams
- Deep curiosity and creativity—especially about AI and the future of work
Preferred Skills:
- Experience as a PMM at a high-growth startup
- Track record of launching successful products from 0→1
- Background in marketing AI-powered tools or platforms
ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio can substitute for formal education.
💰 Compensation & Benefits
Salary Range: CA$160,000 - 275,000 per year
Benefits:
- Comprehensive Benefits
- Professional Development
- Team Events
- Equipment
- Flexible Time Off
Working Hours: Full-time, with flexible work-from-home options and Thursdays as the in-office anchor day
ASSUMPTION: The salary range provided is based on industry standards for product marketing roles in Vancouver, with consideration for the company's size and growth stage.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-powered tools for small businesses
Company Size: 11-50 employees, offering a dynamic and agile work environment
Founded: 2022, with rapid growth and expansion since inception
Company Description:
- Durable is the leading AI website builder and business platform for entrepreneurs to start, build, and grow
- With six million websites built in under a year and over a million businesses building on the platform today across over 100 countries, Durable is enabling the future of self-employment
- Durable is on a mission to make owning a business easier than having a job by leveraging AI tools
Company Specialties:
- AI-powered website builder
- Business platform for entrepreneurs
- AI tools for small businesses
Company Website: durable.com
ASSUMPTION: Durable is a fast-growing startup with a clear mission and a strong focus on leveraging AI to empower small business owners.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing team
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Product, Engineering, Design, and Leadership
Work Arrangement: Hybrid, with a well-stocked Vancouver office and flexible work-from-home options
Growth Opportunities:
- Potential to grow into a senior role as the company expands
- Opportunities to work on diverse projects and gain experience in various aspects of product marketing
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers a unique opportunity to join a fast-growing startup and contribute to its mission, with ample room for professional growth and development.
🌍 Location & Work Environment
Office Type: Well-stocked, modern office with stunning views of the North Shore
Office Location(s): Vancouver, BC
Geographic Context:
- Vancouver is a vibrant, multicultural city with a high quality of life
- The office is located in the trendy Gastown neighborhood, offering easy access to amenities and public transportation
- The city boasts a mild climate, with plenty of opportunities for outdoor activities
Work Schedule: Full-time, with flexible hours and the option to work from home when needed
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with opportunities for collaboration and social interaction in the office and the flexibility to work from home when preferred.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and skills-based interviews with the hiring manager and cross-functional team members
- Case study or project presentation, depending on the role
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Communication and storytelling skills
- Data analysis and problem-solving abilities
- Strategic thinking and creativity
- Collaboration and teamwork
- Cultural fit and alignment with Durable's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Be prepared to discuss your experience with AI tools and your understanding of the AI landscape
- Showcase your ability to think strategically and execute on marketing initiatives
- Demonstrate your curiosity and passion for Durable's mission
ATS Keywords: Product Marketing, AI, Startup, Small Business, Customer Insights, Go-To-Market Strategy, Messaging, Copywriting, Data Analysis, Strategic Thinking, Collaboration, Creativity
ASSUMPTION: The interview process at Durable is designed to assess your skills, experience, and cultural fit, with a focus on your ability to contribute to the company's mission and growth.
🛠️ Tools & Technologies
- AI-powered tools for website building and business management
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project, but a strong foundation in marketing automation and data analysis is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Adaptable
- Data-driven
Work Style:
- Agile and dynamic, with a focus on execution and results
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working autonomously and taking initiative?
- Do you have a strong customer focus and a passion for understanding user needs?
- Are you curious and eager to learn about AI and its applications in small business?
ASSUMPTION: Durable values a strong cultural fit, with a focus on hiring individuals who are passionate about the company's mission, collaborative, and adaptable to change.
⚠️ Potential Challenges
- The fast-paced, high-growth environment may require adaptability and flexibility
- The role involves a mix of strategic planning and creative execution, which can be challenging at times
- The hybrid work arrangement may require careful time management and self-discipline
- The company's focus on AI may require a steep learning curve for those without prior experience in the field
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative environment.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a greater emphasis on AI and data-driven decision-making
- Unlike many marketing roles, this position requires a strong understanding of product development and roadmap prioritization
- This role offers more opportunities for growth and impact in a smaller, faster-growing company compared to larger, more established organizations
ASSUMPTION: This role is unique in its focus on AI and its integration with product development, offering a compelling opportunity for the right candidate.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-powered feature
- Conducting user research to understand customer needs and preferences
- Launching a marketing campaign to promote an existing feature or product
- Analyzing customer data to identify trends and opportunities for product improvement
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Durable?
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does Durable support the professional development and growth of its employees?
- What is the company's long-term vision for the product marketing team, and how does this role contribute to that vision?
- How does Durable foster a culture of innovation and continuous learning?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company, and to demonstrate your curiosity and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for behavioral and skills-based interviews by reflecting on your past experiences and accomplishments
- Research Durable's mission, values, and products to demonstrate your enthusiasm and alignment with the company's goals
- Follow up with the hiring manager or the Talent Acquisition team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
