📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: EKN Engineering
🔹 Location: Irvine, CA
🔹 Job Type: Full-time, On-site
🔹 Category: Engineering Services
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth and building product strategies
- Expanding market presence in the utility sector and beyond
- Understanding market trends and competitive landscapes
- Developing go-to-market strategies and product messaging
- Collaborating cross-functionally to ensure successful product launches
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
Market Research & Analysis: Stay informed about market trends, competitors, and buyer personas to drive sales and marketing strategies.
Product Positioning & Messaging: Develop and communicate product positioning and messaging that resonates with target buyer personas and differentiates our products in the market.
Marketing Planning & Execution: Create and execute marketing plans, including key activities and budgets, to drive customer acquisition and retention.
Product Launch Management: Plan and execute the launch of new products and releases, ensuring cross-functional alignment and successful implementation.
Sales Support & Training: Support our sales channels by training them on the problems we solve for our buyers and users, developing internal tools and external collateral, and providing guidance on their use.
Thought Leadership: Act as the primary thought leader for the products you support, including speaking engagements and published content.
ASSUMPTION: This role requires a high degree of independence and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business, engineering, or a related field.
Experience: Proven experience in product marketing, preferably within the utility engineering and technology consulting sector.
Required Skills:
- Excellent leadership and communication skills
- Strong writing and presentation abilities
- Results-driven with a track record of successful product launches and feature rollouts
- Proficient in CRM, marketing automation, and sales tracking software
- Understanding of the utility industry and its unique challenges
Preferred Skills:
- Experience with SaaS and complex product sales
- Responding to RFPs, RFIs, and complex procurement procedures
ASSUMPTION: Candidates should have a strong product mindset and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $100,000 - $150,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee assistance program
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the Irvine, CA area.
📌 Applicant Insights
🔍 Company Context
Industry: Engineering Services, specializing in civil engineering, software engineering, data management, and workforce augmentation.
Company Size: 51-200 employees, with a fast-growing and dynamic work environment.
Founded: 1990, with over 30 years of experience in delivering data-driven results to asset-intensive organizations.
Company Description:
- EKN Engineering takes an engineering-first approach to solving problems
- Focused on delivering data-driven results to asset-intensive organizations
- Committed to continuous improvement and innovation
Company Specialties:
- Project Management
- Civil Engineering
- Software Engineering
- Data Management
- Workforce Augmentation
- Process Improvement
- Data Analysis
- Technical Application Support
- Consulting
- LiDar
- Work Verification
- Computational Statistics
Company Website: www.eknengineering.com
ASSUMPTION: EKN Engineering's focus on data-driven results and continuous improvement makes it an attractive place for candidates seeking a challenging and rewarding work environment.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: Reports directly to the Head of Sales and Marketing, with close collaboration with cross-functional teams, including sales, engineering, and product management.
Work Arrangement: On-site, full-time position, with some flexibility for remote work for specific tasks or projects.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on high-impact projects and contribute to the company's growth and success
- possibility to transition into other roles within the company, such as product management or sales, based on individual interests and skills
ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on the company's growth and expansion into new markets.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.
Office Location(s): 17780 Fitch, Irvine, CA 92614, US and 220 Newport Center Drive, Suite 11-262, Newport Beach, 92660, US
Geographic Context:
- Irvine, CA is located in Orange County, approximately 40 miles southeast of Los Angeles
- The area offers a mix of urban and suburban living, with a mild Mediterranean climate
- Irvine is known for its high-quality schools, safe neighborhoods, and abundant recreational opportunities
Work Schedule: Full-time, with core hours of 8:00 AM to 5:00 PM, Monday through Friday, with some flexibility for remote work.
ASSUMPTION: The Irvine, CA area offers a high quality of life, with a diverse range of housing options, cultural attractions, and outdoor activities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-depth behavioral and situational interviews with the hiring manager and cross-functional team members
- Final interview with the Head of Sales and Marketing
- Background check and reference check
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Domain knowledge of the utility industry and its unique challenges
- Ability to work effectively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to market research, product positioning, and marketing planning
- Demonstrate your understanding of the utility industry and EKN Engineering's unique value proposition
- Showcase your ability to work effectively with cross-functional teams and manage multiple projects
ATS Keywords: Product Marketing, Market Trends, Go-to-market Strategies, Product Messaging, Sales Support, Cross-functional Collaboration, Competitive Analysis, Product Positioning, Marketing Plans, Product Launches, Buyer Personas, Thought Leadership, Communication Skills, Leadership Skills, SaaS Experience, CRM Proficiency
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, communication skills, and industry knowledge, as well as their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Sales tracking software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, Tableau)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all aspects of our work
- Expertise: Continuously improve our skills and knowledge to deliver exceptional results
- Collaboration: Work together to achieve our goals and drive our success
- Innovation: Embrace change and seek new ways to solve problems and improve our processes
- Accountability: Take ownership of our work and hold ourselves and each other to high standards
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
- Data-driven and analytical, with a focus on using data to inform decision-making and drive results
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills as needed
Self-Assessment Questions:
- How do you align with EKN Engineering's values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, dynamic environment, and how have you adapted to change in previous roles?
- How do you approach collaboration and cross-functional communication, and can you provide an example of a successful cross-functional project you've worked on?
ASSUMPTION: EKN Engineering's values and work style require candidates who are adaptable, collaborative, and results-driven, with a strong focus on continuous improvement and innovation.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require candidates to adapt quickly to changes and prioritize multiple projects simultaneously
- The utility industry can be complex and regulated, requiring candidates to have a strong understanding of its unique challenges and trends
- Collaborating with cross-functional teams may require candidates to navigate different perspectives and priorities, necessitating strong communication and diplomatic skills
- The on-site work arrangement may require candidates to commute to the office daily, which could be challenging for those with long commutes or personal responsibilities
ASSUMPTION: These challenges can be mitigated by candidates who are adaptable, proactive, and effective communicators, with a strong focus on results and continuous improvement.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: While both roles focus on product strategy and development, the Product Marketing Manager role emphasizes market research, go-to-market strategies, and product messaging, while the Product Manager role is more focused on product roadmaps, feature prioritization, and cross-functional collaboration
- Industry-specific context: The utility industry is unique in its regulatory environment, customer base, and market dynamics, requiring candidates to have a strong understanding of its specific challenges and opportunities
- Career path comparison: The Product Marketing Manager role can serve as a stepping stone to senior marketing roles, such as Vice President of Marketing or Chief Marketing Officer, or transition into other roles within the company, such as product management or sales, based on individual interests and skills
ASSUMPTION: Candidates should consider their long-term career goals and interests when evaluating this role and comparing it to similar positions.
📝 Sample Projects
- Conducting market research and competitive analysis to inform product positioning and messaging for a new utility software solution
- Developing and executing a go-to-market strategy for a new product launch, including key activities, budgets, and timelines
- Creating and delivering a thought leadership presentation at an industry conference, showcasing the company's expertise and unique value proposition
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Product Marketing Manager role at EKN Engineering.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the utility industry, and how does EKN Engineering differentiate itself in this competitive landscape?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to cross-functional collaboration, and how do marketing, sales, and product teams work together to drive success?
- How does EKN Engineering measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company's long-term vision for growth and expansion, and how does this role contribute to that strategy?
ASSUMPTION: These questions help candidates better understand the company's culture, priorities, and expectations for the Product Marketing Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and communication abilities
- Research the utility industry and EKN Engineering's unique value proposition to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
