Product Marketing Manager

📌 Core Information

🔹 Job Title: Product Marketing Manager

🔹 Company: Fivetran

🔹 Location: Remote

🔹 Job Type: Full-time, Remote

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Lead messaging and content creation for marketing initiatives.
• Develop and execute go-to-market strategies for product launches.
• Conduct research to understand market trends and customer needs.
• Collaborate with multiple teams to align on marketing objectives.

ASSUMPTION: This job description implies a high level of cross-functional collaboration and strategic planning, suitable for someone with a proactive and adaptable mindset.

📋 Key Responsibilities

✅ Create compelling marketing content, including blogs, datasheets, and presentations.

✅ Develop and execute go-to-market plans for new product launches.

✅ Conduct research on market trends and customer needs to refine product positioning.

✅ Collaborate with various teams to align marketing efforts with business goals.

✅ Provide sales enablement support with relevant content.

✅ Manage quarterly marketing plans and track campaign performance.

ASSUMPTION: It is assumed that the candidate will handle a dynamic work environment and be ready to manage multiple projects simultaneously.

🎯 Required Qualifications

Experience: 2+ years in product marketing, technical marketing, or related fields.

Required Skills:

• Strong written and verbal communication skills.
• Content creation expertise.
• Project management skills.
• Experience with cross-functional collaboration.
• A customer-centric approach to marketing.

Preferred Skills:

• Knowledge of data integration and analytics trends.
• Experience in B2B SaaS environments.

ASSUMPTION: The role is crafted for candidates with strong communication skills and a good understanding of the data industry environment.

💰 Compensation & Benefits

Salary Range: $123,772 - $148,532 USD (varies by location and role)

Benefits:

• 100% employer-paid medical insurance*
• Generous paid time off and sick leave
• RSU stock grants*
• Professional development opportunities
• Monthly cell phone stipend
• Access to mental health support platform

Working Hours: Standard 40-hour work week with remote flexibility

ASSUMPTION: The variety of perks hints at a supportive company culture that values work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development; specialized in Data Integration

Company Size: 1,001-5,000 employees, indicating mid-sized but rapidly growing

Founded: 2012

Company Description:

• Fivetran centralizes data from various sources into cloud destinations.
• Trusted by well-known brands to drive analytics and innovation.
• Focus on enhancing ETL/ELT and data movement technologies.

Company Specialties:

• ETL and ELT processes
• Data pipelines and replication
• Database synchronization

Company Website: https://5tran.co/3lbOdzE

ASSUMPTION: As a company, Fivetran likely emphasizes innovation and flexibility, fostering a collaborative and dynamic work environment.

📊 Role Analysis

Career Level: Mid-level, requiring expertise in both strategy and execution

Reporting Structure: Likely reports to a senior marketing director or a head of department

Work Arrangement: Fully remote, providing flexibility and a work-life balance

Growth Opportunities:

• Advancement within the product marketing team
• Skill enrichment through cross-functional projects
• Opportunity to influence marketing strategies and leadership

ASSUMPTION: The role's remote nature suggests that the company prioritizes results over physical presence, offering a performance-oriented growth path.

🌍 Location & Work Environment

Office Type: Open-plan offices in key US locations

Office Location(s): Oakland, CA and Denver, CO, plus remote work in the US

Geographic Context:

• Key offices in tech hubs provide access to networking opportunities
• Remote work policy allows flexible living arrangements
• Potential for travel to headquarters or major industry events

Work Schedule: Likely demands coordination across time zones for team meetings

ASSUMPTION: Regular collaboration with global teams can offer unique insights and professional growth, aligning well with a remote-setting preference.

💼 Interview & Application Insights

Typical Process:

• Initial screening interview
• Technical and marketing skill assessments
• Final round with senior leaders

Key Assessment Areas:

• Marketing strategy understanding
• Ability to collaborate across teams
• Technical expertise in data marketing

Application Tips:

• Highlight cross-functional project success stories
• Showcase content creation skills with diverse audiences
• Demonstrate knowledge in data integration trends

ATS Keywords: Product Marketing, Data Integration, Cross-Functional Collaboration, Content Creation

ASSUMPTION: A candidate's fit will be evaluated through showcasing strategic impact and team collaboration experience.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo)
• Content management systems (e.g., WordPress)
• Data analytics tools (e.g., Looker, Tableau)

ASSUMPTION: Familiarity with these tools suggests advanced technological competency, essential for a data-focused marketing role.

👔 Cultural Fit Considerations

Company Values:

• Get Stuck In
• Do the Right Thing
• One Team, One Dream

Work Style:

• Collaborative and team-oriented
• Flexible and adaptable to change
• Innovative and forward-thinking

Self-Assessment Questions:

• How do you handle rapid project changes?
• What is your approach to cross-functional teamwork?
• Describe your experience with content creation for technical audiences.

ASSUMPTION: Fivetran's values emphasize collaboration and integrity, echoing the need for a candidate who is proactive and ethical in their approach.

⚠️ Potential Challenges

• Managing multiple priorities in a fast-paced environment
• Aligning diverse teams on a unified marketing approach
• Staying updated with rapid changes in data technology
• Ensuring effective communication in a remote setting

ASSUMPTION: Challenges likely stem from the dynamic nature of the tech industry and demands of remote collaboration, requiring adaptable skillsets.

📈 Similar Roles Comparison

• Similar roles in smaller companies might offer more hands-on opportunities.
• Larger firms might provide more structured processes and resources.
• Roles in other tech companies may emphasize broader digital marketing skills.

ASSUMPTION: The variety in company size and industry focus can influence key job experiences such as autonomy and resource availability.

📝 Sample Projects

• Launching a large-scale product from conception to market
• Developing marketing strategies for a new feature or service
• Creating a cross-functional campaign with external partners

ASSUMPTION: Sample projects suggest a focus on innovation, indicating a need for leadership in dynamic marketing contexts.

❓ Key Questions to Ask During Interview

• What are the main challenges this role will face in the first 6 months?
• How is performance measured for this position?
• What are the opportunities for professional growth at Fivetran?
• How do cross-functional teams typically collaborate at Fivetran?
• Can you describe a recent successful product marketing initiative?

ASSUMPTION: The questions aim to uncover expectations and growth opportunities, aligning candidate ambitions with company goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company careers page: https://5tran.co/3lbOdzE
• Prepare examples of previous marketing campaigns
• Highlight data-driven storytelling skills in your resume
• Be ready to discuss market trends and data insights
• Frame your experience in cross-functional teamwork during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.